mk 301 quiz 6

without communication from competitors

1) Federal legislation on price fixing requires that sellers set their prices ________.

horizontal

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

an indirect marketing channel

Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________.

franchise

The ________ organization is the most common type of contractual vertical marketing system.

greater the channel complexity

The greater the number of channel levels in a marketing channel, the ________.

determining pricing policy for channel members

Which of the following is NOT a step in designing an effective marketing channel?

expanding sales and market coverage

Which of the following is an advantage of adding new channels in a multichannel distribution system?

sense-and-respond

A view of the market that specifies that planning starts by identifying the needsof target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view.

Intensive

________ distribution is a strategy in which producers of convenience products and common raw materials stock their products in as many outlets as possible.

Deceptive pricing

________ occurs when a seller states price savings that are not actually available to consumers.