MKT 210 Ch. 5

Which of the following correctly identifies the personal factors that influence consumer buyer behavior?

Age and lifecycle stage, lifestyle, economic situation, occupation, and personality and self-concept

What is the correct order of the five stages of the new product adoption process?

Awareness, interest, evaluation, trial, adoption

Which of the following statements is correct regarding consumer buying decisions?

Consumers are often unaware of what influences their purchases.

Which of the following statement regarding the buyer decision process is correct?

Consumers may, in some situations, skip steps in the buyer decision process.

Which of the following statements is correct regarding the influence of personal factors on buyer behavior?

Consumers tend to buy brands whose personality matches their own.

What are the four general characteristics that influence consumer purchases?

Cultural characteristics, social characteristics, personal characteristics, and psychological characteristics

According to the text, what is the most basic cause of a person's wants and behaviors?

Culture

What is the correct order of the five stages in the buyer decision process?

Need recognition, information search, evaluation of alternatives, the purchase decision, and post purchase behavior

What determines whether a buyer is satisfied or dissatisfied with a purchase?

Satisfaction is determined by the relationship between the consumer's expectations and the product's perceived performance.

According to the model of buyer behavior, what are the two parts of a buyer's black box?

The buyer's characteristics and the buyer's decision process

According to the simple model of buyer behavior, what is in a buyer's black box?

The buyer's characteristics and the buyer's decision process

When does the habitual buying behavior occur?

Under conditions of low-consumer involvement and little significant brand difference

When customers engage in _____________ buying behavior they go through a learning process, so it is most important that marketers understand information gathering and evaluation behavior.

complex

Five characteristics are important to influencing an innovation's rate of adoption. As ____________ increases, the rate of adoption is slowed.

complexity

Stimuli in the buyer's environment includes ________________.

economic, technological, social, and cultural forces

Consumer motivation, perception, and learning are related to ___________ factors influencing consumer behavior.

psychological

_______________ behavior occurs when consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands.

Dissonance-reducing buying

Which of the following correctly defines the consumer market?

Individuals and households that buy goods and services for personal consumption

Which of the following correctly identifies the first two adopter groups that adopt a new product?

Innovators and early adopters

Variety-seeking behavior would result from which of the following conditions?

Low involvement and significant differences between brands