MKT 300 Ch 10 CC

One of the most significant privacy issues relates to marketers' use of _______. a. stolen credit card numbers b. customer loyalty programs c. intellectual property d. personal information e. competitors' information

d. personal information

Formula for Multipler

1/(1-MPC)

What shifts the Money Supply curve?

Fed monetary policy tools: Open market operations, required reserve ratio, and interest rate on bank reserve deposits at the fed.

Page visits, reach, and CPM (cost per thousand exposures) are all examples of what type of social media metric? a. Impact b. Exposure c. Engagement d. Influence e. Advocacy

b. Exposure

Before creating a social media advertising campaign, Sarah embeds quantitative and qualitative metrics at the onset of her strategy that can allow almost real-time measurement and evaluation. What are these metrics called? a. Engagement metrics b. Key Performance Indicators (KPIs) c. Impressions d. Impact metrics e. Click-through rate (CTR)

b. Key Performance Indicators (KPIs)

Which of the following is NOT a way that consumers rationalize pirating software, video games, and movies online? a. They think they are smarter than others. b. They worry about getting arrested. c. They feel they just do not have the money to pay for what they want. d. They are influenced by friends and family who engage in piracy and swap digital content. e. They are excited by the thrill of getting away with it and the slim risk of consequences.

b. They worry about getting arrested.

Which of the following is one of the biggest mistakes a marketer can make when engaging in digital marketing? a. Using all social networks regardless of target markets b. Failing to engage in social networks c. Treating it like a disruptive innovation d. Treating it like a traditional marketing channel e. Adopting an undifferentiated marketing strategy

d. Treating it like a traditional marketing channel

Which of the following refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing? a. Social networking b. Digital retailing c. Electronic marketing d. Mobile marketing e. Digital marketing

c. Electronic marketing

Two trends have elevated the importance of consumer-generated information: (1) The growing tendency of consumers to publish their own thoughts, opinions, reviews, and product discussions; and (2) _______. a. consumers' preference for less technology b. consumers' tendencies to trust the government over consumers and corporations c. consumers' tendencies to trust other consumers over corporations d. consumers' preference for smartphones and apps e. consumers' tendencies to trust other corporations over consumers Hide Feedback

c. consumers' tendencies to trust other consumers over corporations

Any attempt to conduct dishonest activities online would be described as _______. a. credit card fraud b. transparency c. online fraud d. identity theft e. piracy

c. online fraud

ACME Corp. is developing a software program that can run on mobile devices so that customers can interact with the firm, view product information, and see the status of an order. This is best described as a(n) _______. a. podcast b. widget c. social media d. app e. website

d. app

Which of the following is NOT true about digital marketing as a new distribution channel? a. It reduces inefficiencies throughout the marketing channel. b. It increases speed throughout the marketing channel. c. It reduces redundancies throughout the marketing channel. d. It increases inefficiencies throughout the marketing channel. e. It reduces costs throughout the marketing channel.

d. It increases inefficiencies throughout the marketing channel.

The internet is viewed as a _______ medium because users determine which material they are going to view. a. Open b. Passive c. Close d. Pull e. Push

d. Pull

Which of the following is a website (or app) where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication? a. Mobile marketing b. Media-sharing site c. Blog d. Social network e. A wiki

d. Social network

The "bricks-and-clicks" model involves maintaining _______. a. social network pages and blogs b. online shopping sites only c. apps and blogs d. physical stores and an online shopping site e. physical stores only

d. physical stores and an online shopping site

One of the most important benefits of e-marketing is the ability of marketers and customers to _______. a. use social media b. use apps c. reduce costs d. share information e. save money

d. share information

ACME Corp. is using all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers. This is best described as _______. a. electronic marketing b. mobile marketing c. digital retailing d. social networking e. digital marketing

e. digital marketing

Recession ____________ the budget deficit and expansion _________________ budget deficit - decreases; decreases - decreases; increases - increases; increases - increases; decreases

increases; decreases

Four Goals of Monetary Policy

price stability, high employment, stability of financial markets, economic growth

Federal Funds Rate

the interest rate banks charge each other for overnight loans - Short-term nominal interest rate - The interest rate the Fed targets for monetary policy