MKT 300 Chapter 4
b
All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.
b
Employees, customers, communities, and investors are all considered ____ in relation to marketing. a) responsibilities b) stakeholders c) shareholders d) constituents e) owners
b
The practice of linking products to a particular social cause on an ongoing or short-term basis is known as: a) target marketing b) cause-related marketing c) relationship marketing d) customer-centric marketing e) sustainable marketing
a
The term ___ refers to the principles and standards that define acceptable conduct in marketing as determined by various stakeholders. a) marketing ethics b) relationship marketing c) customer-centric marketing d) green marketing e) sustainable marketing
c
_____ refers to the potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies. a) consumerism b) multicultural marketing c) sustainability d) real-time marketing e) strategic philanthropy
green marketing
a strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting and enhancing the natural environment
ethical issues
an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical.
ethical laws
an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong.
social responsibility
an organization's obligation to maximize its positive impact and minimize its negative impact on society.
ethics officers
are usually responsible for creating and distributing the code of conduct, enforcing the code and meeting with organizational members to discuss or provide advice about ethical issues
opportunity
conditions that limit barriers or provide rewards
codes of conduct
formalized rules and standards that describe the organization's employee expectations
organizational relationships
in an organizational setting, people rely on organization values for ethical decision making
individual factors
in daily life, people base ethical decisions on personal principles and values
marketing ethics
principles and standards that define acceptable conduct in marketing as determined by various stakeholders.
1. economic 2. legal 3. ethical 4. philanthropic
social responsibility pyramid (4)
marketing citizenship
the adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders.
consumerism
the efforts of independent individuals, groups and organizations to protect the rights of consumers
sustainability
the potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations and business strategies
cause-related marketing
the practice of linking products to a particular social cause on an ongoing or short term basis
strategic philanthropy
the synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits.
distribution - counterfeiting
type of ethic issue: counterfeit products are widespread
product - product information
type of ethic issue: covering up defects that could cause harm to a consumer
promotion - advertising
type of ethic issue: deceptive advertising
pricing - pricing
type of ethic issue: indicating that an advertised sales price is a reduction below the regular price when in fact that is not the case
