MKT 310 | Exam #1 Questions

Aidan Hayden wants to get wireless headphones for his sister Jadyn for her birthday. Aidan has no clue as to how to choose the best brand and model. On the other hand, Aidan's roommate, Josh Bosch, is pretty much a walking encyclopedia about consumer electronics, including wireless technology and consumer audio products. Josh gives Aidan some helpful recommendations, as he often does for friends, family, and peers when they ask.

Aidan is an opinion leader.

A recent government study revealed that a family can spend about ____---_ per year per child on child-related expenses.

$13,000

Older consumers' cognitive age tends to be __________ their chronological age.

10-15 years younger than

In 2030-2040, the generation expected to increase the least...

10-19.

Australian social analyst/demographer/author/speaker Mark McCrindle has given a name to the age cohort born________. That name is _______________.

2010 and later; Generation Alpha

______ percentage of Americans have a college degree.

33

Approximately, _______ of children are born to unmarried mothers, compared to _______ in 1990.

40%, 27%

In 2030-2040, the generation expected to decrease the most...

50-59.

There are approximately _______ American Indian tribes, each with its own language and traditions.

570

______ percentage of Americans have a high school degree.

88

__________ is the degree to which an immigrant has adapted to his or her new culture.

Acculturation

Black Americans use shopping __________ white consumers.

as a form of recreation more than

Each ethnic subculture has diversity within it. Of the subcultures that authors of your primary textbook describe, the __________ subculture is the most diverse, with numerous nationalities, religions, and languages.

Asian American

BOPAC is an acronym that stands for...

Buy Online, Pickup At Curbside

___________ are widely held beliefs that affirm what is desirable.

Cultural values

_________ is the difference between all the benefits derived from the a total product and all the costs of acquiring those benefits

Customer value

Which of the following definitions is not correct?

Digital natives = those who were born in and/or grew up in areas where many technology companies are headquartered, such as Seattle, Austin, and the Silicon Valley

__________ involves creating or sponsoring an event that has a particular appeal to a market segment. As an example, the authors of your primary textbook mention McDonald's sponsorship of the Inspiration Celebration Gospel Tour.

Event marketing

Suppose that a given population cluster (such as a ZIP code, city, market segment, country, or region) has the following characteristics. Which of the following statistics about that population is not an example of demographic information?

Forty-three percent of residents approve of legalizing marijuana for recreational use.

Which of the following generations is matched with an incorrect nickname?

Generation Alpha: Latest Greatest Generation

Which of the following generations is matched with an incorrect nickname?

Generation X: Echo Boom

Advergaming is necessary to reach ___________ consumers.

Generation Y

Examples of brand communities:

Harley-Davidson and lululemon

In the United States, which of the following groups has the youngest median age?

Hispanic

The authors of your primary textbook describe __________ culture as - Heavily influenced by Roman Catholicism - Family-oriented, with extended family playing an important role across generations - Masculine

Hispanic

The largest ethnic subculture in the United States is the __________.

Hispanic

Regarding the household life cycle, which of the following statements is not consistent with the information that appears in your primary textbook?

Households in the Single Parent I: Young Single Parents stage are heavy purchasers of meal-kit delivery programs like Blue Apron and HelloFresh, as well as time-saving services like housecleaning, laundry, and shopping.

__________________, which is sometimes called ________________, occurs when a reference group's values become the individual's values and then consistently guide his or her behavior.

Identification influence, value-expressive influence

Which of the following roles in a family purchase decision is matched with the wrong description?

Information gatherer(s) = the person who influences what alternatives are evaluated, the criteria considered, and the final choice

__________ is a form of influence that takes place when an individual uses the behaviors and opinions of reference group members as potentially useful pieces of information.

Informational influence

Which type of training occurs when a parent or sibling specifically and directly attempts to bring about certain responses through reasoning or reinforcement?

Instrumental training

Regarding American values, which of the following statements is not consistent with information that is presented by the authors of your primary textbook?

It is uncommon for children to leave their hometowns and parents when they begin their own careers.

__________ is the answer to the question, "How will we provide superior customer value to our target market?"

Marketing strategy

Which of the following statements is consistent with information that is presented by the authors of your primary textbook?

McDonald's has been given credit for introducing more hygienic preparation and toilets in several East Asian markets.

__________ occurs when a child learns appropriate, or inappropriate, consumption behaviors by observing others.

Modeling

Regarding Social Structure in the United States, which of the following statements is NOT consistent with information that is presented by the authors of your primary textbook?

Most of the working class have minimum-wage jobs.

The largest tribes are the ___________ and the __________.

Navajo, Cherokee

____________, which is sometimes called _____________, is involved when an individual tries to fulfill a reference g

Normative influence, utilitarian influence

___________ values reflect a society's view of the appropriate relationships between individuals and groups within the society.

Other-oriented

Regarding polychronic vs. monochronic time perspective, which of the following generalizations is not consistent with information that is presented by the authors of your primary textbook?

People with a polychronic perspective take deadlines and schedules quite seriously

Which of the following statements is NOT consistent with information that is presented by the authors of your primary textbook?

The Baby Boom generation invented rock and roll.

Which of the following definitions is incorrect?

The nouveaux riche = members of the upper-upper social class who make up the social elite; sometimes referred to as "blue bloods"

Regarding the meaning of numbers, colors, and other symbols, which of the following statements is not consistent with information that is presented by the authors of your primary textbook?

The owl is the universal symbol of wisdom.

Regarding middle-class consumers, which of the following statements is NOT consistent with information that is presented by the authors of your primary textbook?

They typically have a college degree.

Pertaining to the household life cycle, which of the following statements is not consistent with what the authors of your primary textbook say?

Those who are in the Full Nest I stage spend heavily on theater tickets, luxury vacations, restaurant meals, and alcoholic beverages.

Which of the following definitions is not correct?

Voluntary simplicity = a state of reduced consumption and anti-materialism that is brought about by personal economic crisis, such as loss of a job or major medical bills

Placing ads in video games is called __________

advergaming.

Marketing strategy begins with ________ , as well as __________.

analyzing consumers, competitors, and conditions in the market, understanding the capabilities of the company itself

A(n) _________ is nongeographically bound, and is based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm.

brand community

Patagonia (a retailer that specializes in outdoor clothing and related gear) sells a line of t-shirts that feature the artwork of nature conservationist James Prosek. Each of the shirts is imprinted with one of Mr. Prosek's drawings of a trout. For each trout t-shirt sold, Patagonia donates $5 to a grassroots organization that works to protect trout species and their natural habitat. This action by Patagonia would be categorized by the authors of your textbook as __________.

cause-related marketing

Most Asians come from home cultures that value Confucianism and value _________?

conservatism

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a __________. Vegans are an example.

consumption subculture

Black consumers make ___________ use of mass media.

greater use

Approximately 2/3 of Asians are _________?

immigrants

According to the author of the textbook, _________ of American households are married couples with children living at home. Compared to __________ in 1970.

less than 20%, 40%

Jeannie is a __________.

market maven

A _________ is a portion of a larger market whose needs differ somewhat from the large market.

market segment

Caylie Staley is six years old and has been begging her mother (Bailey) for a Barbie doll that she saw ice skating in a television commercial. Bailey explained to Caylie that the doll won't be able to ice skate and that she will have to make the doll move. She was trying to explain to Caylie that the toys she sees in advertisements are probably going to look more fun than they actually are. What Bailey is doing is called __________.

mediation

Black American consumers are __________ than white consumers to use their mobile devices.

more likely than

The authors of your primary textbook (i.e., Mothersbaugh et al.) describe ____________ as the arbitrary meanings a culture assigns actions, events, and things other than words.

nonverbal communication systems

In 2030-2040, the generation expected to increase the most...

over 69

The authors of your primary textbook state that cause-related marketing is often effective because it is consistent with strongly held American values. Specifically, they say, most cause-related marketing programs tap into America's __________ orientation.

problem-solving

The authors of your primary textbook define _______ as the image of a product or brand in the consumer's mind relative to competing products and brands.

product position

As a marketing major, Stanton Blanton is a collegiate member of the American Marketing Association. The association holds a conference every year, and Stanton attended one year. While this is a group that Stanton belongs to, his ties to other members are relatively weak, and his interaction with them is infrequent. For Stanton, the AMA is a __________ group. P.S. Don't be like Stanton. Get involved and maximize your AMA experience.

secondary

Professor A listening on the radio to the vaping annoucement?

social marketing

All other things being equal, reference group influence on a consumer's purchase decision will be _________ if use of the product is visible to the group, and ___________ if the product is a non-necessity.

strong, strong

Culture is....

the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society

According to the authors of your primary textbook, distinct regional subcultures (such as the culture of New England or the culture of the Pacific Northwest) are formed over time as a result of climatic conditions, _________, the characteristics of various immigrant groups that have settled into the region, and significant social and political events.

the region's natural environment and resources

Consumer behavior is...

the study of the processes involved when individuals or groups select, secure, use, and dispose of products, services, ideas, or experiences to satisfy needs and desires -- as well as the study of the impact that these processes have on the consumer and society

The Hispanics are the _________ subculture and _____________ speak Spanish at home.

youngest, 40 million