MKT CH 4 MT Quiz

Many Internet companies now promise to disclose how they collect personal data and what they do with it. The main goal of these promises is to:

build customers' trust

Brandon was viewing his Instagram newsfeed and noticed a sponsored advertisement from Ford for a new truck model. He thought it looked great and followed the ad link to learn more about the truck. Ford and other e-commerce marketers utilize metrics to determine the success of their efforts. Which metric would help Ford understand the effectiveness of the Instagram advertisement for the new truck?

click-through-rate

The number of people visiting a website who make a purchase is referred to as:

conversions

Most websites such as American Eagle's www.ae.com use a variety of metrics to determine the effectiveness of their e-commerce site. For example, _____ is determined by tracking how much time a visitor spends on the site as well as the specific pages viewed.

engagement

Digital marketing offers unique opportunities to reach customers. Among them is the opportunity for a business in the United States to easily promote its products to target audiences in Europe and Asia. This reflects the digital marketing benefit known as:

global reach

Which of the following is NOT one of the challenges faced by online marketers and consumers?

information overload

Christina enjoys shopping online at Buckle.com and when she signs in to her account, a list of new items appears with the heading, "recommended for you." The Buckle utilizes the information from Christina's past purchases and browsing history to recommend new products that match her interests or styles. This "recommended for you" feature is an example of the _____ advantage of online shopping.

personalized service

Often shoppers who browse websites may select items and place them in the shopping cart. However, a large percentage of shoppers fail to follow through with the purchase and "abandon" their cart. Which of the following is NOT a reason why a shopper might abandon their cart?

poor product selection

Mitch is an Amazon Prime customer and loves the range of products that he can purchase from Amazon—whether dog food, books, auto parts, or clothing—he can find virtually anything from Amazon. This example highlights _____, one of the factors that contributes to the Amazon's success as an e-commerce business.

product offering

E-business is using the _______ to provide services to customers and communicate with employees and business partners.

Internet