MKTG 101 - Chapter 5

Forces and events in the​ buyer's environment enter the​ buyer's black​ box, where they are turned into a set of buyer responses. These buyer responses include​ __________.

brand​ choice, purchase location and​ timing, and brand engagement and relationship behavior

The​ statements, "I only buy the​ best" and​ "The Japanese make the best cars in the​ world," represent​ ________.

Attitudes

​________ is the first stage in the new product adoption process

Awareness

Compared to the mainstream buying​ public, Hispanic consumers tend to be deeply​ __________ oriented, making this a special characteristic and behavior.

Family

Which of the following correctly defines the consumer​ market?

Individuals and households that buy goods and services for personal consumption

The first group marketers try to bring their new products to the attention to are potential​ __________.

Innovators

Which of the following correctly identifies the first two adopter groups that adopt a new​ product?

Innovators and early adopters

Which adopter group is skeptical and adopts a new product only after a majority of people have tried​ it?

Late mainstream

Variety-seeking behavior would result from which of the following​ conditions?

Low involvement and significant differences between brands

Consumer​ motivation, perception, and learning are related to the​ __________ factors influencing consumer behavior.

Psychological

When consumers engage in​ ________ buying​ behavior, they go through a learning​ process, so it is most important that marketers understand information gathering and evaluation behavior.

complex

Stimuli in the​ buyer's environment includes​ ________.

economic, technological,​ social, and cultural forces

In the buyer decision​ process, after a consumer has recognized a​ need, he or she will next​ ________.

search for information

Some of the cultural factors that influence buyer behavior include​ _____.

subculture and social class

In the product adoption​ process, __________.

there are five stages

Which of the following correctly identifies the personal factors that influence consumer buyer​ behavior?

Age and lifecycle​ stage, lifestyle, economic​ situation, occupation, and personality and​ self-concept

According to the​ stimulus-response model of buyer​ behavior, marketing and other stimuli enter the​ consumer's __________ and produce certain responses.

Black box

Consumer purchases are influenced strongly by certain characteristics which include all of the following except​ __________.

Cognitive

Five characteristics are important in influencing an​ innovation's rate of adoption. As​ ________ increases, the rate of adoption is slower.

Complexity

​__________ behavior occurs when consumers are highly involved with an​ expensive, infrequent, or risky purchase but see little difference among brands

Dissonance-reducing buying

What determines whether a buyer is satisfied or dissatisfied with a​ purchase?

Satisfaction is determined by the relationship between the​ consumer's expectations and the​ product's perceived performance

________ are the social factors that influence consumer buyer behavior.

Small​ groups, social​ networks, family, social​ roles, and status

According to the model of buyer​ behavior, what are the two parts of a​ buyer's black​ box?

The​ buyer's characteristics and the​ buyer's decision process

When does the habitual buying behavior​ occur?

Under conditions of​ low-consumer involvement and little significant brand difference