mktg 12

For which product would a company use an exclusive distribution strategy?

luxury cars

________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.

Intermediaries

Which of the following is true of the exclusive distribution strategy?

It helps promote a brand's luxury image.

Which of the following is true of channel members?

They play specialized roles in the channel.

For which of the following products would the intensive distribution strategy most likely be used?

soft drinks

Which of the following is most likely a manufacturer-sponsored retailer franchise system?

Toyota and its network of independent franchised dealers

________ play an important role in efficiently making products available to target markets in the needed varieties and quantities.

Intermediaries

Which of the following is true of vertical marketing systems?

Producers, wholesalers, and retailers act as a unified system.

Which of the following should be a manufacturer's first step when designing an effective marketing channel?

analyze consumer needs

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

conventional distribution channel

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

horizontal

The management of two Panizza restaurants has an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.

horizontal

In designing the marketing channel, a company must balance customer needs and wants with ________.

the firm's resources and skills to provide all the desired services

When KFC came into conflict with its franchisees over the brand's Unthink KFC repositioning, which emphasized grilled chicken over its traditional Kentucky fried chicken, KFC experienced ________ conflict.

vertical

Distribution channel decisions frequently require long-term commitments between firms. A primary reason is that ________.

when they set up distribution through franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Internet sites if conditions change