MKTG 300 CH1B
Which activity is considered to be the starting point for building relationships with customers?
Attracting new customers
Which of the following is a similarity between a production orientation and a sales orientation?
Both lack an understanding of the needs and wants of the marketplace
The Marriott group of hotels is keen on building relationships with customers. To ensure success in this effort, the attitudes and actions of its employees need to be ________ oriented.
Customer
A customer's assessment of whether an organization's goods or services have met his or her needs and expectations is defined as ______.
Customer satisfaction
Which of the following activities is not true of the marketing concept?
Focusing on internal capabilities rather than on customer wants and needs
Which of the following is a drawback of a sales orientation?
It frequently cannot convince people to buy goods that they don't want or need
The management of Intel believes that success can be achieved with a thorough understanding of its competitive arena and by developing products that satisfy the needs, wants, and expectations of customers. Therefore, Intel can be said to have a _____ orientation.
Markett
The process of delivering relevant experiences that are integrated across both physical and virtual environments, throughout the customer's decision and buying process, is known as _____.
On-demand marketing
Patagonia follows a market-oriented approach, whereas Columbia believes in a sales-oriented approach. Considering their approaches, it is evident that ______ has/have a competitive edge in today's market.
Patagonia
Which of the following statements is true of marketing-oriented firms?
They assume that the sale of goods or services does not depend on an aggressive sales force but rather on a customer's decision to purchase that product
In the context of marketing, which of the following statements is true of nonprofit organizations?
They exist to achieve goals other than business-related goals
All of the following are advantages of defining a firm's mission in terms of benefits that customers seek except for which one?
Management can focus on creating an aggressive sales force
Walmart is the largest retailer in the world with brick-and-mortar stores and a growing Internet business. Walmart continues to innovate and utilize technology to create opportunities to bring customers to the store such as its service to provide customers the opportunity to shop online and pick-up at the store. Walmart has also faced criticism due to its practices of paying workers low hourly wages and making it difficult for part-time employees to get group health insurance. Many consumers such as Jalen refuse to shop at the store due to their concerns about low wages for workers. Based on this scenario, which criteria for an exchange to occur is missing?
Each party is willing to consider the other to be a desirable exchange partner
Which of the following activities is not required to achieve a market orientation?
Employing a high-quality sales force to aggressively promote goods and sales
Employees are more likely to take prudent risks to a build stronger business and sustain the company's success in addition to taking responsibility for their actions when they are ______.
Empowered to immediately resolve customer problems
A firm could benefit from a production orientation when _____.
It produces exactly what the market wants
Which of the following statements is true of the marketing concept?
It states that an organization should satisfy customer wants and needs while meeting organizational objectives
PQR Corporation is a sales-oriented firm that focuses on high sales. It does not take into account the customer's wants and needs, and instead concentrates on manufacturing products that will reap high profits. This attitude might lead to the firm's missing business opportunities because ______.
Its focus on manufacturing specific products may not meet customer needs and wants
A firm that acknowledges the importance of all four marketing mix decisions (product decisions, place or distribution decisions, promotion decisions, and pricing decisions) is a ______ firm.
Market-oriented
Companies that place customers at the center of their business are those that follow a _____orientation.
Marketc
When a firm focuses on its internal capabilities rather than on the desires and needs of the marketplace, then the firm is said to have adopted the ______ orientation.
Production
The strategy of improving relationships with existing customers, which is based on the assumption that most customers prefer to maintain an ongoing relationship with one organization rather than switch continually among providers in their search for value, is defined as ______.
Relationship marketing
The management as Asus Computers believes that high sales will result in high profits. Together with the company sales force, management devises a sales strategy to promote their new line of convertible laptops based on the assumption that consumers will purchase a product if the company promotes it aggressively. This sales hypothesis can be attributed to the company's _____ orientation.
Sales
An organization that devises strategies to convince a customer to buy their product in spite of acknowledging the mismatch between the customer and the product is said to be a _____ organization.
Sales-oriented
When an organization believes that apart from achieving its targets and satisfying customers, it also needs to be responsible for preserving or enhancing individuals' and society's long-term best interests, then the organization is said to have a _____ orientation.
Societal marketing
