Ch4 Expert Session Quiz: George Do part 1 and 2

Trust flow measures which of the following?

Authoritative links to a page

After you have a seed keyword picked out, what should your next step be?

Expand your seed keyword into lists of longer tail, more targeted keywords

True or False. The Google Ads Keyword Tool is the best free tool available.

False, Uber Suggest is better

What does citation flow measure?

How many links in general there are to a page

Google is in the business of:

Providing results that satisfy a user's query

What is keyword volume?

The number of people searching for a search term

What was the product George focused on?

Trekking pole

True or False. It is important to try and rank for other companies' brand names.

f

True or False. When performing keyword research, you should target big sites like Amazon.com.

false

Users of LongTailPro who are just starting out should target keywords with a competitiveness of?

lower than 35

Which of the following is one of the four stages of the consumer-thinking process?

loyalty, consideration, research, and purchase all correct

George suggests using a question/answer website like _________ to find different variations or features of a product for more keywords.

reddit or quaora

When setting up an e-commerce shop, which stage of the searcher's intent should you focus on?

research

What's the first thing you should do before you start doing keyword research?

think about what you're trying to achieve

True or False. LongTailPro covers all of the following: keyword relevance, keyword volume, keyword competitiveness, and keyword profitability?

true

True or False. MozBar and SEOQuake are both free alternatives to LongTailPro.

true

True or False. Trust flow and citation flow are both SEO metrics.

true

True or False. Using Google's and Amazon's auto suggest search box is a good way of finding additional keywords.

true

True or False. Typically, with larger ecommerce sites you won't see the exact targeted keyword in the URL.

true, so they can rank higher with broad searches

Which doesn't describe a seed keyword?

your product