MKTG 3213, quiz 1.2

The __________ concept recognizes that people don't really buy products, they buy solutions to problems.

marketing

There are several different types of marketing functions that must take place in order to get products from producers to consumers. Which of the following is NOT one of those functions?

producing the physical product

Robert Louis Stevenson once said that "Everyone lives by _________ something."

selling

Which of the following management orientations makes profits through sales volume?

selling concept

If the National Institutes of Health issued a guideline with cautions about the intake of certain types of artificial sweeteners, this would be an example of marketing.

true

Roughly ___ % of the dollar price paid by consumers for a product goes to cover the cost of marketing.

50

It is important that any employees that interact with a company's customers carry "marketing" as part of their job titles.

false

Which company is generally credited with originating the marketing concept?

general electric