MKTG 330: Chapter 12 Quiz
the three major ways to modify a product include: -aesthetic, quality, and functional changes -extensions, generations, and upgrades -color, size, and quantity modifications -styling, product features, and product design -quality, quantity, and design
aesthetic, quality, and functional changes
stacey and evan are preparing budgets for a new product as well as finalizing plans for the full-scale marketing and manufacturing of the new genie-vac. they are in the ___ phase of the new-product development process: -test marketing -business analysis -concept testing -product development -commercialization
commercialization
which of the following is the stage of the new-product development process where customers are first exposed to the new product idea: -screening -concept testing -business analysis -product development -test marketing
concept testing
when marketers at nabisco met with groups of young adults to identify the types of snacks that young people want, they were engaging in which phase of new-product development: -idea generation -business analysis -test marketing -commercialization -product development
idea generation
a genuinely new product-line the iphone once was-offers: -lower prices than existing products -at least two new product features -innovative benefits to consumers -better value than existing products -at least two new product features at a lower price
innovative benefits to consumers
coca-cola has expanded to diet coke, cherry coke, and caffeine-free coke, to name a few. these are examples of: -product modifications -functional modifications -aesthetic modifications -line extensions -product lining
line extensions
john bowman, a US hospital supply corporation, has responsibility for managing the marketing activities for products aimed at nursing homes and extended care facilities. josh's job is that of a(n): -product manager -area manager -director of operations -market manager -sales coordinator
market manager
after building a prototype of his new device, brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. this is part of the ___ phase of the new-product development process: -product design -screening -product development -concept testing -test marketing
product development
as justin works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process: -idea generation -commercialization -test marketing -screening -product development
product development
the following organizational approaches accomplish tasks necessary to develop and manage products: market manger approach, product manager approach, and the ___ approach: -brand manager -functional team -multiproduct manager -special projects -venture team
venture team
