MKTG 351 chpt 16
Convenience Stores
7- eleven is an example of which General-Merchandise Retailer?
Category Management
A retail strategy of managing groups of similar, often substitutable products produced by different manufacturers
Category Killer
A very large specialty store that concentrates on a major product category and competes on that basis of low prices and product availability
Retailing
All transactions in which the buyer intends to consume the product through personal, family, or household use
Franchising
An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration
Retailer
An organization that purchases products for the purpose of reselling them to ultimate consumers
Risk Taking
Assuming responsibility for theft, product obsolescence, and excess inventories.
Hypermarkets
Carrefour is an example of which General-Merchandise Retailer?
Retailers
Facilitates exchange with the ultimate consumer
Location of intended target market Kinds of products sold Ease of movement to/from site Competitors' locations
Factors affecting retail store location: (Four)
Superstores
Giant retail outlets that carry food and non food found in supermarkets, as well as routinely purchased consumer products
Through direct selling, vending machines, online, and in stores
How can retailing occur?
Provide services Assist in product selection Make shopping experience more convenient Location facilitates comparison shopping Demonstrate products Create utility for ultimate consumers
How do retailers enhance Value?
Warehouse Showrooms
IKEA is an example of which General-Merchandise Retailer?
Retail Positioning
Identifying an unserved or undeserved market segment and serving it through a strategy that distinguishes the retailer from others in the minds of consumers in that segment
Cash-and-Carry Wholesalers
Intermediaries whose customers pay cash and furnish transportation
Supermarkets
Kroger, Albertson's and Winn- Dixie are example of which General-Merchandise Retailer?
1.Cash-and-Carry Wholesalers: Intermediaries whose customers pay cash and furnish transportation 2.Truck Wholesalers: Transport a limited line of products directly to customers for on-the-spot inspection and selection 3.Drop Shippers: Take title to goods and negotiate sales but never take actual possession of products 4.Mail-Order Wholesalers: Use catalogs instead of sales forces to sell products to retail and business customers (Internet)
Limited-Service Wholesalers include? (4)
Department Stores
Macy's. Sears, and JCPenny are example of which General-Merchandise Retailer?
Online security
One serious problem that still remains with Online Retailing is what?
Producers and the ultimate consumer
Retailers are the ultimate link between what?
Warehouse Clubs
Sam's Club and Costco are example of which General-Merchandise Retailer?
Franchisers
Subway, McDonald's, 7-Eleven, Hampton Hotels, H&R Block and Supercuts are all examples of the top U.S. ___________.
Off- price specialty
TJ Maxx is an example of what kind of store?
Drop Shippers
Take title to goods and negotiate sales but never take actual possession of products
Location
The least flexible of the strategic retailing issues, but very important
Telemarketing
The performance of marketing-related activities by telephone
Wholesalers: To Producers
These are Services Provided by ______: To ____________ -Serve as an extension of the producer's sales force -Often pay for transporting goods -Reduce a producer's warehousing expenses and inventory investment by holding goods in inventory -Extend credit and assume losses from buyers who turn out to be poor credit risks -Can be a source of working capital -Serve as conduits for information within the marketing channel
Wholesalers: To Producers
These are Services Provided by ______: To ____________Essential for many small retailers Assist with marketing strategy, especially distribution Help retailers select inventory Are often specialists on market conditions and experts at negotiating final purchases Can reduce a retailer's burden of looking for and coordinating supply sources
Direct selling
These are all Benefits of what? Demonstrate the product Customers get personal attention Products are presented at convenient times and locations for customers
Direct selling
These are all Limitations of what form of selling? Is the most expensive form of retailing Some customers do not trust direct sellers Some communities prohibit direct selling
Traditional Specialty Retailers
They are sometimes called "limited-line retailers
Truck Wholesalers
Transport a limited line of products directly to customers for on-the-spot inspection and selection
1.General-Merchandise Wholesalers: Carry a wide product mix but offer limited depth within product lines 2.Limited-Line Wholesalers: Carry few product lines but offer an extensive assortment of products within those lines 3.Specialty-Line Wholesalers: Offer the narrowest range of products 4.Rack Jobbers: Full-service, specialty-line wholesalers that own and maintain display racks in supermarkets, drugstores and discount and variety stores
Types of Full-Service Wholesalers include? (4)
Free standing structures, shopping malls and centers, business districts
Types of locations: (3)
Mail-Order Wholesalers
Use catalogs instead of sales forces to sell products to retail and business customers (Internet)
Traditional specialty
Victoria's Secret is an example of what kind of store?
Superstores
Wal- Mart supercenter is an example of which General-Merchandise Retailer?
Discount Stores
Wal- Mart. Target and Kmart are example of which General-Merchandise Retailer?
Clubs
Warehouse _____: Large-scale, members-only selling operations combining cash-and-carry wholesaling and discount retailing
Showrooms
Warehouse _______ : Retail facilities in large, low-cost buildings with warehouse materials-handling technology, vertical merchandise displays, large on-premises inventories, and minimal services
1.Traditional Specialty Retailers: Carry a narrow product mix with deep product lines. They are sometimes called "limited-line retailers 2.Category Killers: A very large specialty store concentrating on a major product category and competing on the basis of low prices and product availability 3.Off-Price Retailers: Buy manufacturers' seconds, overruns, returns and off-season production runs at below-wholesale prices for resale to consumers at deep discounts
What are the 3 types of specialty realtors?
1.Superregional Shopping Centers: Contain the widest and deepest product mixes 2.Lifestyle Shopping Centers: Typically open-air and feature upscale stores 3.Power Shopping Centers: Combine off-price stores with category killers
What are the three types of Regional Shopping Centers?
Warehouse Clubs
What combines cash-and-carry wholesaling and discount retailing
supermarkets and discount store shopping in one location
What do Hypermarkets combine?
Utility (Time, place, possession and maybe form)
What does a retailer create for a consumer?
20%
What percent of all employees in the U.S. work in retail?
Catalog Marketing
What type of marketing are these two Advantages of? 1.Customers benefit from efficiency and convenience 2.The retailer benefits by being able to locate in remote, low-cost areas, save on expensive store fixtures and reduce both personal selling and store operating expenses
Telemarketing
_____ Can help generate sales leads, improve customer service, accelerate payments on past-due accounts, raise funds for nonprofit organizations and gather marketing data
Television home shopping
a form of selling in which products are presented to television viewers
General merchandise retailer
a retail establishment that offers a variety of product lines that are stocked in considerable depth
Convenience store
a small self-service store that is open long hours and carries a narrow assortment of products
Direct-response marketing
a type of marketing in which the retailer advertises a product and makes it available through mail or telephone orders
Power shopping center
a type of shopping center that combines off-price stores with category killers
Lifestyle shopping center
a type of shopping center that is typically open air and features upscale specialty, dining, and entertainment stores
Regional shopping centers
a type of shopping center with the largest department stores, widest product mixes, and deepest product lines of all shopping centers
Superregional shopping center
a type of shopping center with the widest and deepest product mixes that attracts customers from many miles away
Wholesaler
an individual or organization that sells products that are bought for resale
Warehouse Showrooms
contains warehouse materials-handling technology, vertical merchandise displays, large on-premises inventories, and minimal services
Supply-Chain management
creates long-term partnerships among channel members
Franchising
enables a company to start a business with limited capital and to benefit from the business experience of others
Limited-line wholesalers
full-service wholesalers that carry only a few product lines but many products within those lines
Specialty line wholesalers
full-service wholesalers that carry only a single product line or a few items within a product line
General-merchant wholesalers
full-service wholesalers with wide product mix but limited depth within product lines
Rack jobbers
full-service, specialty-line wholesalers that own and maintain display racks in stores
Merchant wholesalers
independently owned businesses that take title to goods, assume ownership risks, and buy and resell products to other wholesalers, business customers, or retailers
Department stores
large retail organizations characterized by a wide product mix and organized into separate departments to facilitate marketing efforts and internal management
Supermarkets
large, self-service stores that carry a complete line of food products, along with some non food products
Warehouse clubs
large-scale, members-only establishments that combine features of cash-and-carry wholesaling with discount retailing
Interior atmospherics
lighting, wall and floor coverings, store fixtures are considered to be apart of what?
Truck-wholesalers
limited-service wholesalers that transport products directly to customers for inspection and selection
Cash-and-carry wholesalers
limited-service wholesalers whose customers pay cash and furnish transportation
Direct Response Marketing
mailing samples, brochures and booklets are common forms of what type of marketing?
Direct selling
marketing products to ultimate consumers through face-to-face sales presentations at home or in the workplace
Full-service wholesalers
merchant wholesalers that perform the widest range of wholesaling functions
Limited-service wholesalers
merchant wholesalers that provide some services and specialize in a few functions
Automatic Vending
one of the most impersonal forms of retailing
Warehouse showrooms
retail facilities in large, low cost buildings with large inventories and minimal services
Online retailing
retailing that makes products available to buyers through computer connections
Discount stores
self-service, general-merchandise stores that offer brand name and private brands at low prices
Neighborhood Shopping centers
shopping centers usually consisting of several small convenience and specialty stores
Community shopping centers
shopping centers with one or two department stores, some specialty stores, and convenience stores
Exterior atmospherics
storefront, displays, entrances are considered to be apart of what?
Off-price retailers
stores that buy manufacturers' seconds, overruns, returns, etc for resale to consumers at deep discounts
Traditional Specialty retailers
stores that carry a narrow product mix with deep product lines
Hypermarkets
stores that combine supermarkets and discount store shopping in one location
Atmospherics
the physical elements in a store's design that appeal to the consumer's emotions and encourage buyers
Non-store retailing
the selling of products outside the confines of a retail facility
Automatic vending
the use of machines to dispense products
Direct marketing
the use of the telephone, internet, and non-personal media to introduce products to customers
Wholesaling
transactions in which products are bought for resale, for making other products, or for general business operations
