MKTG 3553Chapter 9-10-11-12-13-14-15
In the context of consumer choice, which of the following statements is true? a. Consumers have gradually become less brand-loyal and more store-loyal. b. Consumers do not tend to consider the products that are carried by a particular store. c. Store image does not play any role in consumer choice. d. The location of a store does not play any role in consumer choice.
a. Consumers have gradually become less brand-loyal and more store-loyal
Which of the following is true of unplanned shopping? a. It is characterized by situational memory. b. It has a hedonic orientation. c. It is uncontrollable. d. It is driven by chronic depression.
a. It is characterized by situational memory.
Immigration plays a key role in adding to the cultural diversity of nations around the world. a. True b. False
a. True
The amount of search tends to decrease as consumers become older. a. True b. False
a. True
The number of category levels in product categorization and details within each level is influenced by consumers' familiarity and expertise with products. a. True b. False
a. True
Value perceptions influence consumer decision-making activities. a. True b. False
a. True
While deciding between two alternatives, if information about some attributes is not available, consumers tend to weigh the criteria that are common to both alternatives quite heavily in the evaluation. a. True b. False
a. True
The social class into which a consumer works his or her way into is referred to as his or her _____. a. achieved status b. ideal status c. ascribed status d. desired status
a. achieved status
The _____ approach represents how disparate one nation is from another in terms of their core societal values (CSVs). a. cultural distance b. cultural diffusion c. cultural lag d. cultural equity
a. cultural distance
Kamal lives with his parents and grandparents. All of Kamal's decisions incorporate his family's opinions and wishes. In the given scenario, it is most likely that Kamal belongs to a culture that is: a. highly collectivistic. b. highly individualistic. c. high in uncertainty avoidance. d. highly pragmatic.
a. highly collectivistic.
For most consumers, buying a car is a choice that involves: a.extended decision making b.habitual decision making. c.limited decision making. d.group decision making.
a.extended decision making
Vans markets its shoes in the U.S. by segmenting its market into different ________, groups of people who share similar values and tastes that are subsumed within a larger culture. a.microcultures b.macrocultures c.High-context cultures d.Low-context cultures
a.microcultures
Customers of Harley-Davidson are highly satisfied with the bikes and the repair services provided by the company. They also believe the company responds to any complaints fairly and adequately. The extent to which the consumers believe the processes involved in processing a transaction, performing a service or handling a complaint is fair is referred to as ________. a.procedural justice b.affirmative action c.distributive justice d.antitrust law
a.procedural justice
Since the 1970s, sneakers have become an important part of the hip hop culture. Popular rappers often promote sneaker brands like Vans while some, like Lupe Fiasco, even design their own Vans sneakers. The hip hop culture is an example of a(n) ________. a.street microculture b.Social class microculture c.Ethnic microculture d.Age-based microculture
a.street microculture
From the experiential decision-making perspective, the most important and influential moment in the car buying process is that of: a.test driving the vehicle b.haggling with the sale representative over the vehicle price. c.meeting the sales representative to gather information about model features. d.responding subconsciously to the atmospherics of the dealership showroom.
a.test driving the vehicle
As discussed in the video segment, the aspect of Sephora's retail strategy that makes the store unique and promotes greater consumer satisfaction is: a.the educational store experience in which customers learn beauty tips and experience products prior to purchase. b.the age and diversity of Sephora's shoppers c.the store's proximity to Trump Tower d.the expansion of the business to states beyond New York.
a.the educational store experience in which customers learn beauty tips and experience products prior to purchase.
When sales representative Vinnie Koc states that 75 percent of customers at Scholfield Honda want to argue over the price of an automobile, he is identifying: a.the role of price and quality in the search process. b.post-choice evaluation. c.need recognition. d.search regret.
a.the role of price and quality in the search process.
In a country with a feminine culture: a. traits such as conciliation are valued over assertiveness and control. b. women have more rights and prominence than men within the society. c. there are several political or social movements aimed at equal rights for women. d. women tend to share some masculine traits.
a.traits such as conciliation are valued over assertiveness and control.
Which of the following is an example of a nondurable good? a. An air conditioner b. A bottle of water c. A dining table d. A box of gold
b. A bottle of water
Which of the following is true of noncompensatory rules? a. Products with poor performance on one attribute compensate for it by good performance on another attribute. b. Any option that does not meet the specifications of consumers is eliminated from consideration. c. Noncompensatory rules are used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria. d. Consumers usually do not use noncompensatory rules to choose products.
b. Any option that does not meet the specifications of consumers is eliminated from consideration.
All microcultures have identical and consistent role expectations for its members. a. True b. False
b. False
Consumption activities associated with a given role tend to be universal across cultures. a. True b. False
b. False
Expectations about what a consumer thinks will actually occur during an experience are also known as normative expectations. a. True b. False
b. False
In the context of the evaluation of alternatives, consumers can be relied upon to know the criteria that truly are determinant. a. True b. False
b. False
Incongruent music lowers consumers' quality perceptions. a. True b. False
b. False
Increasing the number and visibility of security personnel can induce fear in consumers because too many security personnel make consumers nervous. a. True b. False
b. False
Which of the following statements is true of the technologies used by consumers to search for product or service-related information? a. Augmented reality apps help consumers find information related to location. b. GPS-based technologies allow consumers to quickly address specific needs that they have while they are traveling. c. QR codes allow consumers to simply take a photo of an object or scan it into their screen and quickly receive information about it. d. Mobile visual search augments reality with computer simulated information.
b. GPS-based technologies allow consumers to quickly address specific needs that they have while they are traveling.
Which of the following illustrates the behavioral influence decision-making perspective? a. Kate browsing the Internet and visiting all the well-known dealers in the city to compare prices and quality to find the perfect sound system b. Marcie visiting a department store to shop for casualwear and deciding to buy a beautifully displayed evening gown c. Tamara and her friend planning to spend an entire weekend relaxing at their favorite spa d. Leona visiting different dealerships and test-driving many cars before deciding which car to buy
b. Marcie visiting a department store to shop for casualwear and deciding to buy a beautifully displayed evening gown
A group of students from different parts of the country started elementary school together. They graduated high school at a time when higher education costs made it very difficult for parents to finance college education. Most of them took loans to complete college. This experience made them financially responsible, and they started saving up early in life. This collective group of individuals can best be described as belonging to the same _____. a. unit b. cohort c. legion d. order
b. cohort
Lonely Planet is a global brand and one can find its guidebooks all over the world. Yet, the company has never forgotten that there really is no such thing as global as the world consists of thousands of different local populations. Therefore, it has a global marketing strategy but its implementation at the marketing tactics level is local. This is referred to as ________. a.Horizontal integration b.glocalization c.Vertical integration d.diversification
b. glocalization
Tom wants to buy a dishwasher. He consults his friends and looks online for good offers and sales. In the context of the activities included in the consumer decision-making process, Tom is engaged in _____. a. need recognition b. search for information c. postchoice evaluation d. choice
b. search for information
In the context of product categorization, Honda Accord, a sedan, is an example of a(n) _____. a. abstract category b. subordinate category c. superordinate category d. highest-level category
b. subordinate category
Anaya decides to purchase a convertible from Jupiter Cars and tells her friend, James, about it. James cautions Anaya because his experience with Jupiter Cars had been unpleasant. Anaya still places an order with Jupiter Cars because the offer was appealing. However, Anaya is worried about the quality of the convertible and Jupiter Cars' customer service. In this case, which of the following types of expectation does Anaya demonstrate? a. Predictive expectation b. Ideal expectation c. Equitable expectation d. Normative expectation
d. Normative expectation
Henry wanted to buy a sectional sofa with in-built recliners. He extensively researched sofas and consulted his friends before buying one. While making his final decision, he focused on features such as size, fabric, cushions, and padding and ignored irrelevant information such as popularity and decorative accessories. Which of the following factors enabled Henry to discount irrelevant information? a. Online social network b. Marketing communication c. Peer influence d. Product knowledge
d. Product knowledge
According to the equity theory, a shopper at Sephora will experience dissatisfaction if: a.customers get treated equally. b.a salesperson puts greater effort into the service experience than the shopper. c.trial samples are offered to all customers. d.a salesperson puts less effort into the service experience than the shopper.
d. a salesperson puts less effort into the service experience than the shopper.
Edorta is a popular and expensive brand of watches since 1920. Although several fake Edorta watches are sold in the market, an original Edorta watch can be identified from its dial, which is made of platinum. In this case, the platinum dial of Edorta watches marks its _____. a. sensitivity b. efficacy c. potency d. authenticity
d. authenticity
Dina loves to splurge on clothes. However, when she was shopping the other day, she bought much less than what she usually does as she had left her credit card at home. Which of the following antecedent conditions is most likely accountable for Dina's reduced volume of purchase? a. Buying power b. Mental budgeting c. Orientation d. Fearfulness
a. Buying power
_____ refers to a buyer's inclination to obstruct external or circumstantial influences from interfering with his or her shopping choices. a. Consumer self-regulation b. Consumer congruity c. Outshopping pattern d. Affective quality
a. Consumer self-regulation
Which of the following is true of a consumption experience? a. It has the potential to produce a utilitarian value. b. It guarantees customer satisfaction and product durability. c. It is the number of times a consumer buys a product. d. It is positive when a product is less authentic.
a. It has the potential to produce a utilitarian value.
_____ are the costs associated with changing from one choice, such as a brand, retailer, or service provider, to another. a. Switching costs b. Fixed costs c. Variable costs d. Operating costs
a. Switching costs
Which of the following decision-making perspectives primarily assumes that many decisions are learned responses to environmental influences? a. The behavioral influence decision-making perspective b. The rational decision-making perspective c. The experiential decision-making perspective d. The attribute-based decision-making perspective
a. The behavioral influence decision-making perspective
A healthy relationship between a consumer and a marketer enhances value both for the consumer and the marketer. a. True b. False
a. True
An acquired taste for flavors in some cultures, considered "unpalatable" in other cultures, is made possible through enculturation. a. True b. False
a. True
Expectations are pre-consumption beliefs concerning what will occur during an exchange and/or consumption of a product. a. True b. False
a. True
Price-sensitive consumers become less loyal following the complaint than do those with less price sensitivity. a. True b. False
a. True
Switching costs are the costs associated with changing from one choice to another. a. True b. False
a. True
When relationship quality is high, the prospects for a continued series of mutually valuable exchanges exist. a. True b. False
a. True
David and Shia are heavily influenced by Japanese anime culture even though they live in Canada. They participate in various activities surrounding the anime culture like seminars, cosplay events, fan clubs, and games. In this scenario, David and Shia most likely are members of a(n): a. street microculture. b. generational microculture. c. religious microculture. d. age-based microculture.
a. street microculture.
Which one of the following statements from the segment illustrates brand loyalty? a.The typical customer at Scholfield Honda already owns a Honda or has owned one in the past. b.Consumers seek automobiles that have high resale value and a reputation for reliability. c.People who might have wanted a truck or Jeep consider buying a Honda Civic instead due to better fuel mileage. d.People always want to get the most miles per gallon.
a.The typical customer at Scholfield Honda already owns a Honda or has owned one in the past.
The Lonely Planet book describes the United States as a highly individualistic society. If true, which of the following is characteristic of such a society? a.They place high value on self-reliance. b.They tend to be more compliant with requests from group members. c.They tend to live in extended families. d.They take their identity from the groups to which they belong.
a.They place high value on self-reliance.
How does Murray's Cheese create a customer-friendly environment in its stores? a.Through free sampling of cheese before purchase, where the cheese mongers taste the cheese with the customers b.Through rebates, coupons, and credit card purchases c.Through regular promotion and publicity events d.Through monitoring customer complaints and returns and reviewing reply cards, comment forms, and suggestions
a.Through free sampling of cheese before purchase, where the cheese mongers taste the cheese with the customers
Lonely Planet's book would provide worldwide information, such as images and texts, covering about 230 countries around the globe. It wants to include certain rules that specify the appropriate behavior in a given situation within a specific culture of a country. Such rules are referred to as ________. a.cultural norms b.cultural assimilation c.cultural distance d.cultural symbolism
a.cultural norms
Consumer opinions will be more shaped by reviews for relatively unfamiliar brands compared to established brands. a. True b. False
b. False
Nations that are high in uncertainty avoidance will be quicker to adopt product or react to novel price promotions. a. True b. False
b. False
Once a consumer initiates the decision-making process, he or she always completes the process. a. True b. False
b. False
Satisfaction as an emotion is extremely strong and creates relatively strong behavioral reactions. a. True b. False
b. False
Signs that emphasize price by using large numerals create the perception of an upscale store. a. True b. False
b. False
The differences between societal expectations of men and women vary less in Eastern cultures than they do in Western cultures, in which sex-based divisions in roles remain more obvious. a. True b. False
b. False
Café da Manhã, a small café, enjoys business from many loyal customers. When there is news of another café opening in the next block, the management of the café decides to take action to preempt the competition. Which of the following actions by the management of Café da Manhã is most likely to ensure that its customers keep coming back to the café? a. Completely revamping its menu b. Introducing a loyalty card program c. Focusing solely on gratifying the needs of its customers d. Reducing the price of its most popular items
b. Introducing a loyalty card program
_____ is the overall subjective worth of a shopping activity considering all associated costs and benefits. a. Affective quality b. Personal shopping value c. Atmospherics d. Retail personality
b. Personal shopping value
Which of the following is true of antiloyal customers? a. They do not buy from the same marketer even if they have had a good experience. b. They do everything possible to avoid doing business with a particular marketer. c. They try different marketers but do not express any opinion about their experiences. d. They frequently try other marketers but keep coming back to a particular marketer.
b. They do everything possible to avoid doing business with a particular marketer.
Harley-Davidson, Indian, Excelsior, Henderson, BMW, Honda, Moto Guzzi, Yamaha, Suzuki, Triumph and Victory are some of the firms currently competing for business in the cruiser motorcycle category. Therefore, the ________ for cruiser motorcycles is high a.consumer inertia b.competitive intensity c.relational switching costs d.procedural switching costs
b. competitive intensity
ShoppingMart, a retail store, is in the process of setting up business operations in China. Mitch, the CEO of ShoppingMart, visits China to address some operational issues. Once he reaches there, he realizes that he needs to spend a lot of time socializing with local business partners before he can start discussing the work-related issues. Mitch is learning the practice of _____. a. renquing b. guanxi c. kaizen d. ganqing
b. guanxi
A firm is most likely to be vulnerable to satisfied customers' switching behavior when the switching costs are: a. low and the firm operates in a business environment with high competitive intensity. b. high and the consumer dissatisfaction is low. c. high and the firm operates in a business environment with low competitive intensity. d. low and the consumer satisfaction is high.
b. high and the consumer dissatisfaction is low.
An actor endorsing Vans sneakers is censured by the company as he often wears sneakers from a rival company at all publicity events. Thus, he is experiencing a ________. a.Role strain b.role conflict c.Role exit d.Role extension
b. role conflict
Which of the following statements is true in the context of consumer loyalty? a. A consumer with a strong economic orientation displays higher customer share with all competitors. b. The certainty of a lengthy stream of revenues is much more for a customer acting only on inertia. c. A firm that concentrates on repeated behavior alone, perhaps by always being convenient, can do well but remains vulnerable to competitors. d. A customer's contribution on the equity side of the equation remains the same irrespective of whether or not a customer is a truly committed or acting on inertia alone.
c. A firm that concentrates on repeated behavior alone, perhaps by always being convenient, can do well but remains vulnerable to competitors.
When Carla had to choose one among three vacation destinations, she chose one that scored low on an important attribute of being tourist friendly. She chose that location because it was the least expensive and the most convenient to travel to. In the given scenario, which of the following decision rules has Carla used to choose a vacation destination? a. The conjunctive rule b. The disjunctive rule c. Compensatory rules d. Noncompensatory rules
c. Compensatory rules
_____ refers to the mutually profitable relationship between a buyer and a seller, which enables them to solve conflicts. a. Competence b. Personalization c. Equity d. Communication
c. Equity
In the context of consumer satisfaction, _____ is the level of a particular benefit that will lead to a valued end state. a. a packrat b. bias c. a desire d. hope
c. a desire
In the context of the outcomes of consumption, equity perceptions are: a. cognitive reactions to the environment around oneself. b. cognitions of two contrary events at the same time. c. cognitive reactions related to fairness or justice. d. cognitions about why the performance of a product turned out as it did
c. cognitive reactions related to fairness or justice.
Until a few decades ago, American consumers had only one choice for telephone services. Today, however, consumers can choose from many telephone and data services providers. This increase in the number of service providers indicates an increase in _____. a. customer share b. share of wallet c. competitive intensity d. consumer inertia
c. competitive intensity
Richard purchases his groceries from the neighborhood general store. He does not particularly like the store, but he goes there because it is very conveniently located. In the given scenario, Richard's buying behavior can be best described as _____. a. consumer addiction b. positive disconfirmation c. consumer inertia d. negative disconfirmation
c. consumer inertia
Mei's parents are first-generation Chinese immigrants in the United States. Unlike Mei, her parents never learned English and always preferred products made in China. Mei's parents are most likely to have a strong _____. a. indulgence-restraint b. individualistic orientation c. ethnic identification d. consumer xenocentrism
c. ethnic identification
George wants to buy the latest smartphone. When he searches the Internet for information on smartphones, he is swamped with the information that is available. He decides to ignore most of the details as he is unable to comprehend them. George's behavior is a result of _____. a. information incongruity b. information bias c. information overload d. information asymmetry
c. information overload
In the country of Midland, business negotiations focus primarily on immediate profits and quick temporary solutions. This trend best reflects the characteristics of cultures low in _____. a. power distance b. masculinity c. long-term orientation d. uncertainty avoidance
c. long-term orientation
A customer who initially used a motorized bicycle wants to purchase a Harley-Davidson. Handling such a motorcycle is more challenging than a moped as it is harder to ride and maintain. The switching costs involved in forgoing his knowledge of riding a motorized bicycle to learn how to ride a Harley are known as ________. a.relational switching costs b.psychological switching costs c.procedural switching costs d.financial switching costs
c. procedural switching costs
Consumers with a low capacity to self-regulate their behavior are referred to as _____. a. experiential consumers b. compulsive consumers c. state-oriented consumers d. action-oriented consumers
c. state-oriented consumers
Many customers who use online banking facilities are reluctant to change banks because of the effort it would take to change automatic and online payment settings. The process involved is cumbersome and requires time and effort to cancel old accounts and set up new ones. The costs associated with such liabilities that explain the customers' reluctance to change banks are referred to as _____. a. overhead costs b. variable costs c. switching costs d. fixed costs
c. switching costs
Murray's views personal selling as a core competency that sets itself apart from the competition. It specializes in a unique environment, an impressive décor, friendly employees, and pleasant emotions. This type of positioning emphasizes the ________ quality of Murray's. a.practical b.utilitarian c.affective d.functional Replay
c.affective
Marketers and consumer researchers at Vans can use tangible human characteristics like age, ethnicity, sex, occupation, income, region, religion, and gender, to describe and properly target consumers. Such characteristics are referred to as ________. a.cohorts b.archetypes c.demographics d.psychographics
c.demographics
Lee Lindquist states that many consumers ask themselves if they really need a gas-guzzling SUV when a small car might fulfill the same transportation needs and save money on gas. This consumer self-assessment is part of: a.choice b.post-choice evaluation c.need recognition. d.external search.
c.need recognition.
A customer, upset with the service at a Harley-Davidson dealership, rides his bike through the glass window into the showroom. This is an example of ________. a.competitive intensity b.antiloyalty c.retaliatory revenge d.rancorous revenge
c.retaliatory revenge
According to Lee Lindquist, car buyers who evaluate hybrid vehicles carefully examine if higher gas mileage is worth the extra $2,000 they pay for hybrid models. This decision-making behavior is consistent with: a.the experiential decision-making perspective b.the irrational decision-making perspective c.the rational decision-making perspective. d.the behavioral influence decision-making perspective.
c.the rational decision-making perspective.
As a Honda sales representative, Vinnie Koc's job is to: a.research alternative fuel technologies. b.tell consumers what their needs are. c.walk consumers through the decision-making process d.manage the Scholfield Honda website
c.walk consumers through the decision-making process
Dina requests a new landline telephone connection. However, on the day the connection was to be set up, torrential rains damage the telephone lines. Dina got the telephone connection after several weeks. She understands that the delay was not the fault of the telephone company. Which of the following elements in the attribution theory corresponds best with Dina's realization? a. Locus b. Bias c. Stability d. Control
d. Control
Which of the following types of switching costs consists of the total economic resources that must be spent or invested as a consumer learns how to obtain value from a new product choice? a. Procedural switching costs b. Relational switching costs c. Transactional switching costs d. Financial switching costs
d. Financial switching costs
Which of the following core societal value (CSV) dimensions captures distinctions existing in societies based on mannerisms typically associated with traits such as assertiveness and control over traits such as caring, conciliation, and community? a. Individualism b. Power distance c. Uncertainty avoidance d. Masculinity
d. Masculinity
Which of the following is true of QR codes? a. They were unpopular because they provided irrelevant product information to consumers. b. They were a type of visual recognition technology. c. They were used to augment reality with simulations and voiceovers. d. They were used by marketers to improve promotional conversion rates.
d. They were used by marketers to improve promotional conversion rates.
In the context of brand loyalty, the portion of resources allocated to one brand from among the set of competing brands is called _____. a. segment share b. retail share c. market share d. customer share
d. customer share
Americans who were born before 1928, and whose lives and values were shaped very much by World War II and post-war experiences, belong to the _____ category. a. silent generation b. Generation X c. Baby Boomers d. greatest generation
d. greatest generation
From the perspective of the expectancy/disconfirmation theory, Sephora increases the likelihood that shoppers will be satisfied with their purchases by: a.selling products in New York City's prestigious Fifth Avenue shopping district. b.enacting a no-sales-quota policy for store associates. c.maintaining an e-commerce site, Sephora.com. d.helping customers form realistic expectations about product results through pre-purchase trials and samples.
d. helping customers form realistic expectations about product results through pre-purchase trials and samples.
Ruth had recently bought an expensive smartphone from a leading brand. However, within a few months of purchase, the phone started malfunctioning. Ruth was so upset that she posted a scathing review on a popular complaint website. Soon, other consumers also started sharing their poor experiences with the same brand. The news went viral on social media. The given scenario is an example of _____. a. consumer inertia b. consumer cognitive dissonance c. retaliatory revenge d. negative public publicity
d. negative public publicity
Nina is passionate about cars. She does not have any intention of buying a car as she lives in Manhattan and prefers taking the subway rather than driving in the city. Nevertheless, she subscribes to automobile magazines and often visits dealerships to test drive new car models. In the given scenario, Nina's search behavior represents a(n) _____. a. utilitarian search b. postpurchase search c. internal search d. ongoing search
d. ongoing search
The overall goodness or badness of a service provided is referred to as _____. a. service input b. service gateway c. service guarantee d. service quality
d. service quality
Mona and Tim teach their children appropriate behavior through appreciation for proper behavior and disapproval for improper behavior. Such kind of learning is an example of _____. a. modeling b. renquing c. diffusing d. shaping
d. shaping
Jaydon was casually browsing online for a pair of suede boots on the website of Millrock boots. For the next few days, he noticed that there were banner ads for Millrock suede boots on almost every website that he visited. In the given scenario, the website of Millrock boots is using _____. a. cyber surveillance b. phishing software c. malware d. smart agent software
d. smart agent software
HighwayCruise is a website that collects riders' post-purchase evaluations of their motorcycles. It also provides an overall recommendation based on the average ratings and user preferences. HighwayCruise is an example of a(n) ________. a.Corporate website b.Forum website c.Social networking site d.3rd party endorsement
d.3rd party endorsement
Murray's Cheese recently established a partnership with which supermarket giant to create a customer-friendly environment in its stores? a.Costco b.Target c.Walmart d.Kroger
d.Kroger
Vans plans to market its boots to the cohort of consumers born between 1981 and 1995 consisting of approximately 60 million Americans, who are often referred to as ________. a.Generation X b.Baby Boomers c.Generation Z d.Millennials
d.Millennials
A couple that needs to attend a dinner party the following night goes to Murray's Cheese shop to buy a gift for the hosts. This type of shopping activity is known as ________. a.impulsive shopping b.epistemic shopping c.experiential shopping d.acquisitional shopping
d.acquisitional shopping
Having had a bad morning at work, Erica decides to cancel a meeting to take a break by shopping for wine and cheese at Kroger to spend a quiet evening by herself. This activity is an example of a(n) ________ shopping. a.impulsive shopping b.epistemic shopping c.experiential shopping d.acquisitional shopping
d.acquisitional shopping
Consumers who are highly ________ believe that it is only right to support workers in their native country by buying products from that country. a.feminine b.masculine c.individualistic d.ethnocentric
d.ethnocentric
Lonely Planet plans to release a new book describing the cultural differences in ________, which refer to customary mannerisms consumers use in common social situations like dining. a.metric equivalence b.translational equivalence c.dialects d.etiquette
d.etiquette
Harley-Davidson successfully uses its customers as its salespeople. During the motorcycle rally in Sturgis, existing customers of Harley-Davidson spread information from one to another about the positive riding experiences with a Harley-Davidson bike. This is referred to as ________. a.anti-viral marketing b.3rd party endorsement c.negative word-of-mouth d.positive word-of-mouth
d.positive word-of-mouth
According to owner Roger Scholfield, some shoppers choose to buy from Scholfield Honda because of environment factors such as friendly sales representatives, clean service facilities, and attentive staff. This decision-making behavior is characteristic of: a.the experiential decision-making perspective. b.the irrational decision-making perspective. c.the rational decision-making perspective. d.the behavioral influence decision-making perspective.
d.the behavioral influence decision-making perspective.
Which of the following has the least influence on meaning transference for a person who consumes cosmetic products purchased at Sephora? a.The expert product information that Sephora beauty experts provide during product evaluation and purchase b.The fashion models associated with the product in marketing and advertising c.Cosmetic manufacturing facilities d.Friends' opinions about the products
not a
A post-purchase feature that could impact how environmentally-minded consumers feel about their use of Sephora products is: a.the store's return policy. b.the disposal options that Sephora promotes for empty plastic bottles, tubes, and other packaging. c.online Facebook community for loyal Sephora shoppers. d.the ability to contact Sephora's store beauty experts for additional consumption advice.
not d
Which of the following best describes Murray's advertising strategy? a.It relies on broadcast media i.e., television and radio commercials that create public awareness and hype about its products to a very large audience and probable customer base. b.It relies on its cheesemongers providing good customer service and thus creating positive word-of-mouth communication to promote and secure its reputation. c.It extensively uses outdoor advertising methods like billboards, street furniture, and bus terminals. d.It engages in several publicity campaigns, like offering free cheese for a week, to raise public awareness of the brand/store.
b.It relies on its cheesemongers providing good customer service and thus creating positive word-of-mouth communication to promote and secure its reputation.
The cosmetic products sold at Sephora are examples of ________. a.Durable goods b.Non-durable goods c.consumption d.Goods disposal
b.Non-durable goods
If Lonely Planet releases books to help its travelling customers better understand the local language and adapt to the new culture of the country they are visiting, the company is aiding its customers in a learning process called ________. a.glocalization b.acculturation c.enculturation d.cultural anthropology
b.acculturation
Vans, wanting to manufacture boots in order to diversify, does a market survey and finds that most teens share similar attitudes about boots (that they are not "cool" or "in" anymore) in contrast to other generational groups. Such groups of people who have lived the same major experiences in their life, and thus have the same core values, are known as ________. a.Low-context culture b.cohorts c.High-context culture d.Ethnic microcultures
b.cohorts
Representatives at Scholfield Honda say that shoppers interested in hybrid model vehicles are highly educated about hybrids and often come to showrooms with pens and notebooks in hand. Such extensive product knowledge is the result of: a.the internal search b.the external search. c.post-choice evaluation d.search regret.
b.the external search.
Which of the following statements is true of microcultural roles and values? a. Microculture membership prevents any changes that may influence the value of things. b. Consumers cannot switch their loyalty from one microculture to another after choosing a side. c. Consumers often choose membership in microcultures to distinguish themselves from others. d. Microcultural roles are arbitrarily defined and cannot provide significant information on consumer behavior.
c. Consumers often choose membership in microcultures to distinguish themselves from others.
Which of the following statements is true of the microcultures around the world? a. Street microcultures exist only in the United States due to large-scale immigration. b. Marketers need to ignore the effects of microculture when making marketing strategies. c. Firms need to account for the pervasiveness of microcultures when marketing products. d. Microcultures do not have any potential influence on consumer behavior.
c. Firms need to account for the pervasiveness of microcultures when marketing products.
Businesses dealing with planned retirement communities have become profitable as the baby boomer population becomes older. Identify the trend affecting consumer behavior in this scenario. a. Declining birthrates b. Declining consumer affluence c. Increasing life expectancy and the aging consumer d. Increasing cultural diversity
c. Increasing life expectancy and the aging consumer
Which of the following is true of noncompensatory rules? a. They do not have a guideline fixed prior to selection. b. They are not used in low-involvement situations. c. They allow consumers to simplify their thought processes. d. They are most likely to lead to impulsive purchases.
c. They allow consumers to simplify their thought processes.
In the context of atmospherics, _____ represents the emotional meaning of an environment, which results from the sum effect of all ambient attributes that affect the way one feels in that place. a. functional quality b. an antecedent condition c. affective quality d. an ecological factor
c. affective quality
When consumers need to purchase a refrigerator, they usually evaluate different models across a set of features or characteristics such as storage capacity, freezer shelving, and energy efficiency. Such an evaluation is an example of _____. a. qualitative evaluation b. hedonic evaluation c. attribute-based evaluation d. affect-based evaluation
c. attribute-based evaluation
