MKTG 360 Test 3 Practice Questions

Certain characteristics of an automobile, such as a navigation system, automatic gear change system, and safety air bags, that are relevant to how it functions or operates are examples of the automobile's _____. a. features b. outputs c. criteria d. objectives e. attribute correlation

a. features

Jane was concerned about paying several hundred dollars for a coffee maker. Which of the following best reflects Jane's concern? a. financial risk b. physical risk c. performance risk d. time risk e. social risk

a. financial risk

Which of the following is true of limited decision making? a. it is often based on prior beliefs about products and their attributes b. it often involves extensive comparison between various brands c. it occurs when product involvement is high d. it occurs infrequently

a. it is often based on prior beliefs about products and their attributes

​How does a healthy relationship between a consumer and a marketer create value for consumers? a. it makes the decision-making process simpler for consumers b. it enables consumers to focus more on hedonic value of products rather than utilitarian value c. it increases customer share for companies d. it increases instances of customer inertia e. it enables consumers to focus more on utilitarian value of products rather than hedonic value

a. it makes the decision-making process simpler for consumers

Which of the following is true of online retail stores? a. online retailers are beginning to build physical stores b. online business seems to be declining lately c. the brick and mortar store sales are much better than online sales during "Black Friday" and "Cyber Monday" d. consumers feel that they have access to a wider selection of merchandise in brick-and-mortar stores

a. online retailers are beginning to build physical stores

If Meg ever gets another pedicure, she certainly won't go back to that nail salon. Which of the following postconsumption behaviors does this best exemplify? a. switching behavior b. retaliatory revenge c. rancorous behavior d. complaining behavior e. deviant behavior

a. switching behavior

Which of the following decision-making perspectives assumes that consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy? a. the rational decision-making perspective b. the experiential decision-making perspective c. the behavioral influence decision-making perspective d. the habitual decision-making perspective e. the satisfice decision-making perspective

a. the rational decision-making perspective

In the context of consumer behavior, which of the following is true of situational influences? a. they directly affect consumer decision making b. they are dependent on product characteristics c. they do not directly represent the context in which the concerned act takes place d. they do not affect the eventual product value experienced by a consumer

a. they directly affect consumer decision making

Sara was upset at learning that leftovers at Raffiné were thrown away without taking into consideration any other environmental-friendly methods of disposing waste. The disposal method being used at Raffiné is _____. a. trashing b. recycling c. converting d. trading e. donating

a. trashing

Financial switching costs consist of the total economic resources that must be spent or invested as a consumer learns how to obtain value from a new product choice. a. true b. false

a. true

If the relationship with the brand is strong, accepting negative information diminishes the consumer's self-concept. a. true b. false

a. true

Information overload refers to the situation in which consumers are presented with so much information that they cannot assimilate it all. a. true b. false

a. true

Meaning transference begins with culture. a. true b. false

a. true

Retail personality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities. a. true b. false

a. true

Retailers use the brand-lift index to measure the incremental sales that occur when a product is on display. a. true b. false

a. true

Switching costs are the costs associated with changing from one choice to another. a. true b. false

a. true

The Consumer Bill of Rights, which today stands as a foundation of the consumerism movement, was introduced in 1962. a. true b. false

a. true

The confirmatory bias works in conjunction with self-perception theory. a. true b. false

a. true

When considering a new product, consumers rely on the knowledge that they have regarding the relevant product category. a. true b. false

a. true

When evaluating products, in some cases, perceptual attributes signal something about underlying attributes. a. true b. false

a. true

When consumers need to purchase a refrigerator, they usually evaluate different models across a set of features or characteristics, such as storage capacity, freezer shelving, and energy cost efficiency. Such an evaluation is an example of a(n) _____. a. affect-based evaluation b. attribute-based evaluation c. emotion-based evaluation d. belief-based evaluation e. attitude-based evaluation

b. attribute-based evaluation

A consumer who is running short of time is more likely to process more product information than a consumer who is shopping leisurely. a. true b. false

b. false

Consumers high in price sensitivity are less likely to complain than consumers with some indifference about the price paid for a service. a. true b. false

b. false

Expectations about what a consumer thinks will actually occur during an experience are also known as normative expectations. a. true b. false

b. false

Expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience are known as predictive expectations. a. true b. false

b. false

In consumer misbehavior, consumers seek to maximize the benefits they receive from an action while maximizing their own costs. a. true b. false

b. false

Managers believe that initiatives that increase customer satisfaction always improve top-line performance. a. true b. false

b. false

Marketers position a product on the determinant criterion that applies across several different situations. a. true b. false

b. false

Superordinate categories tend to be more detailed than subordinate categories. a. true b. false

b. false

Which of the following is considered more harmful and less vulnerable? a. low-fat fast-food item marketed to above-average income segment consumers b. high-interest-rate credit cards marketed to above-average income segment consumers c. low-nicotine cigarette marketed to undereducated consumers d. high-alcohol-content drink marketed to consumers with disproportionate levels of alcohol problems

b. high-interest-rate credit cards marketed to above-average income segment consumers

Penny buys a dress from Dolly's to wear to her friend's wedding. She wears the dress without removing the price tag. A day after the wedding, she returns the dress saying that the dress is too tight and gets a refund. In this scenario, Penny's behavior is an example of _____. a. compulsive buying b. retail borrowing c. addictive consumption d. illicit sharing

b. retail borrowing

The "foot-in-the-door" selling technique is based on the _____. a. belief-congruence theory b. self-perception theory c. expectation theory d. equity theory e. need theory

b. self-perception theory

Nancy went to a home store with the intention of purchasing a sprinkler system. However, she left the store without buying the system because she felt that the salesperson did not give her proper attention and did not answer her questions satisfactorily. This is an example of a _____ altering a consumer's perception of value. a. product influence b. situational influence c. cultural influence d. brand influence

b. situational influence

​Mandrake was casually browsing online for a pair of suede boots on the website of Millrock Inc. The next day, Mandrake noticed that banner ads for Millrock suede boots were present on almost every website that he visited. In this case, Millrock Inc. was using the _____. a. hacking software b. smart agent software c. phishing software d. cyber surveillance software e. malware-removal software

b. smart agent software

​Negative word-of-mouth is said to occur when: a. consumers associate negative feelings with a product b. consumers lodge complaints in company websites after having negative product experiences c. consumers pass on negative information about a company from one to another d. consumers feel that they are spending more on the maintenance of a product than the actual price of the product e. consumers feel that they are paying more for a product than the perceived benefits offered by it

c. consumers pass on negative information about a company from one to another

Which of the following theories proposes that consumers cognitively compare their own level of inputs and outcomes to those of another party in an exchange? a. attribution theory b. expectancy theory c. equity theory d. balance theory e. self-perception theory

c. equity theory

In which of the following types of decision-making approaches do consumers tend to search diligently for information that will help them reach a satisfactory decision? a. impulsive decision making b. limited decision making c. extended decision making d. habitual decision making e. routine decision making

c. extended decision making

Cathy plans to buy a washing machine and visits a physical store to explore the different models. She is happy with the information she gets at the store and decides to buy a particular washing machine after seeing a demonstration of the product. Since her shopping experience was perfect, Cathy expects that the product is the best choice and will function well. She is happy that she will now have more personal time. In this scenario, which type of expectation does Cathy demonstrate? a. negative expectations b. normative expectations c. ideal expectations d. equitable expectations

c. ideal expectations

According to Clarence's observations, many high school seniors with a binge-drinking problem perceive nothing wrong with their behavior, viewing it more as a requisite for acceptance in what is considered "adult behavior." Which of the following components of moral beliefs is most likely responsible for how the students perceive binge drinking? a. rationalism b. contractualism c. relativism d. determinism e. utilitarianism

c. relativism

Sam was skeptical of his friends' decision to celebrate his birthday at Grace's Steaks as he was unsure about the quality of meat served there. On the day of the party, although everyone enjoyed dinner, Sam still harbored his misgivings about the place. Which of the following theories best explains Sam's post-consumption evaluation of Grace's Steaks? a. attribution theory b. equity theory c. self-perception theory d. balance theory e. reality theory

c. self-perception theory

Which of the following is true of price gouging? a. price gouging is a natural phenomenon b. laws limit price gouging between 50-60 percent c. state officials warn against price gouging d. change in government leads to price gouging

c. state officials warn against price gouging

The term _____ refers to situational characteristics related to time. a. antecedent condition b. atmospherics c. temporal factor d. state orientation

c. temporal factor

Which of the following decision-making perspectives primarily assumes that many decisions are learned responses to environmental influences? a. the rational decision-making perspective b. the experiential decision-making perspective c. the behavioral influence decision-making perspective d. the internal stimulus influence decision-making perspective e. the analytical decision-making perspective

c. the behavioral influence decision-making perspective

Which of the following includes alternatives in the awareness set to which consumers are indifferent? a. the evoked set b. the inept set c. the inert set d. the consideration set e. the ignored set

c. the inert set

Lisa plans to buy a sewing machine. She evaluates different brands of the product and chooses one that makes the least noise. Which of the following is most likely to account for Lisa's choice of sewing machine? a. the compensatory rule b. the conjunctive rule c. the lexicographic rule d. the elimination-by-aspects rule

c. the lexicographic rule

Which of the following statements is true in the context of the use of music in atmospherics? a. congruent music lowers consumers' quality perceptions b. pop music used in the background contributes to upscale store perceptions c. the speed of the background music determines the speed at which consumers shop d. service quality perceptions are most enhanced in an environment with no background music

c. the speed of the background music determines the speed at which consumers shop

Mrs. Smith bought a new brand of pasta that her children insisted on buying as they were tempted by its commercial that runs on TV everyday at dinnertime. This is an example of a commercial that is based on the concept of _____. a. coolhunting b. meta-advertising c. conquesting d. advertiming e. shockvertising

d. advertiming

Products that have little to no potential to create value of any type are also known as _____. a. pleasing products b. salutary products c. premium products d. deficient products e. add-on products

d. deficient products

Carla's initial skepticism about splurging on a handbag gave way to a feeling of satisfaction and pride when she learned of the replacement warranty and the other, numerous benefits that come with buying a genuine Louis Vuitton handbag. This feeling of satisfaction and pride corresponds best with a customer's sense of _____ fairness. a. retributive b. procedural c. restorative d. distributive e. interactional

d. distributive

Which of the following types of shopping involves spontaneous activities characterized by a diminished regard for consequences, heightened emotional involvement, and a desire for immediate self-fulfillment? a. acquisitional shopping b. epistemic shopping c. experiential shopping d. impulsive shopping

d. impulsive shopping

Nevaeh, the owner of a luxury clothing store, keeps reed diffusers dipped in a mild citrus fragrance all across her store. She feels that the subtle fragrance helps the shoppers relax, uplifts their mood, and improves their shopping experience. In the given scenario, Nevaeh is trying to appeal to the _____ of the shoppers. a. circadian cycle b. emotional ability c. situational memory d. olfactory senses

d. olfactory senses

NeoGen Cell Phones had introduced a sleek cell phone two years ago. After gaining immense profit from this model, the company decides to discontinue the model and introduce a better version. However, many customers express their dissatisfaction over the decision of NeoGen as it is very user friendly. In this scenario, NeoGen Cell Phones's decision demonstrates _____. a. forward compatibility b. deceptive advertising c. market penetration d. planned obsolescence

d. planned obsolescence

When James and his wife were looking for a new house, they acknowledged the fact that they would each consult their parents and friends and then decide which house to buy. Which of the following factors primarily contributed to their evaluation of alternatives? a. marketing communications b. product knowledge c. expert opinions d. social influences e. online sources

d. social influences

When it comes to running shoes, Brian is completely devoted to the Nike brand. He feels that the brand defines who he is. Brian's association with running shoes from Nike is an example of _____. a. customer equity b. customer endorsement c. consumer inertia d. consumer-switching behavior e. customer commitment

e. customer commitment

Jane deliberately left out Real and Fresh Coffeez, even though it was believed to be a good brand as she had a bad experience with one of its products. For Jane, Real and Fresh Coffeez corresponds to the _____ of alternatives in her awareness set. a. inert set b. indifferent set c. passive set d. dormant set e. inept set

e. inept set

Meg told all her friends about the infection and warned them to never go to that salon. This is an example of _____. a. retaliatory revenge b. customer poaching c. customer inertia d. rancorous revenge e. negative word-of-mouth

e. negative word-of-mouth

Mark illegally downloads music and movies from the Internet because he perceives a low risk of getting caught. This is an example of consumer misbehavior most likely motivated by _____. a. unfulfilled aspirations b. thrill-seeking endeavors c. differential association d. pathological association e. opportunism

e. opportunism

Leighton has bought himself a brand new phone. Leighton considers the purchase and concludes that it fits his criteria and was a reasonably priced device with multiple features. In which of the following decision-making process activities is Leighton currently engaging? a. need recognition b. search for information c. evaluation of alternatives d. choice e. postchoice evaluation

e. postchoice evaluation

Mathew bought the new sprinkler because it came with an automated sensor that controlled the volume and pressure of water depending on the humidity and temperature on a given day. Which of the following criteria is most likely responsible for Mathew's purchasing decision? a. relative criteria b. rational criteria c. hedonic criteria d. egalitarian criteria e. utilitarian criteria

e. utilitarian criteria