MKTG 372 Ch 1

Which of the following is not a process in the customer order cycle? A) Customer arrival B) Customer order entry C) Customer order fulfillment D) Customer order receiving E) All are processes in the customer order cycle.

All are processes in the customer order cycle.

Successful supply chain management requires which of the following decision phases? A) Supply chain strategy/design B) Supply chain planning C) Supply chain operation D) all of the above E) A and B only

All of the above

Which of the following is not a cycle in the supply chain cycle view? A) Customer order cycle B) Replenishment cycle C) Manufacturing cycle D) Procurement cycle E) All of the above are part of the supply chain cycle view.

All of the above

Which of the following is not a stage within a typical supply chain? A) Customers B) Retailers C) Wholesalers/Distributors D) Manufacturers E) All of the above are stages within a typical supply chain.

All of the above

When a customer purchases a book online from a company such as Amazon, which of the following is NOT part of the typical supply chain operations? A) The customer B) Amazon's web site C) Amazon's book supplier D) Amazon's accounting department

Amazon's accounting department

Which of the following is not a cycle in the supply chain cycle view? A) Analysis cycle B) Customer order cycle C) Replenishment cycle D) Manufacturing cycle E) Procurement cycle

Analysis cycle

Supply chain profitability is A) not correlated to the value generated by the various stages of the supply chain. B) the total profit to be shared across all supply chain stages. C) the difference between the revenue generated from the customer and the overall cost across the supply chain. D) the total revenue generated by the distributor stage of the supply chain. E) B and C only

B and C only

Supply chain macro processes include which of the following? A) Internal Relationship Management (IRM) B) Customer Relationship Management (CRM) C) External Relationship Management (ERM) D) Supply Chain Relationship Management (SCRM) E) none of the above

Customer Relationship Management (CRM)

Supply chain surplus involves what two parts? A) Manufacturing cost and selling price B) Customer value and supply chain cost C) Customer value and high quality products D) Reliable transportation and supply chain cost

Customer value and supply chain cost

A supply chain has many stages. It would NOT typically involve this stage. A) Customer's trip to retailer B) Retailers C) Manufacturers D) Raw materials suppliers

Customer's trip to retailer

A supply chain includes only the organizations directly involved in supplying components needed for manufacturing.

FALSE

A supply chain involves the constant flow of information, product, and funds between different stages and is typically static.

FALSE

Every supply chain must include all 5 stages.

FALSE

Pull processes may also be referred to as speculative processes.

FALSE

The cycle view of a supply chain holds that the processes in a supply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.

FALSE

The cycle view of the supply chain is useful when considering operational decisions, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.

FALSE

The manufacturing cycle occurs at the manufacturer/supplier interface.

FALSE

The objective of customer order entry is to maintain a record of product receipt and complete payment.

FALSE

The objective of every supply chain is to maximize the value generated for the manufacturing component of the supply chain.

FALSE

The objective of the customer arrival process is to ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes. Answer: FALSE

FALSE

The production scheduling process in the manufacturing cycle is similar to the order fulfillment process in the replenishment cycle.

FALSE

The push/pull view of a supply chain holds that the processes in a supply chain are divided into a series of activities performed at the interface between successive stages.

FALSE

The push/pull view of the supply chain is useful when considering strategic decisions relating to supply chain design, because it specifies the roles and responsibilities of each member of the supply chain.

FALSE

The replenishment cycle is initiated when customers load items intended for purchase into their carts.

FALSE

The replenishment cycle occurs at the distributor/manufacturer interface

FALSE

Which of the following is not an accurate statement about push processes? A) May also be referred to as speculative processes. B) Execution is initiated in anticipation of customer orders. C) At the time of execution, demand must be forecast. D) May also be referred to as reactive processes. E) All of the above are accurate

May also be referred to as reactive processes.

Which of the following statements about pull processes is accurate? A) May also be referred to as speculative processes. B) Execution is initiated in anticipation of customer orders. C) At the time of execution, demand must be forecast. D) May also be referred to as reactive processes. E) None of the above are accurate.

May also be referred to as reactive processes.

Which of the following statements about push processes is accurate? A) May also be referred to as speculative processes. B) Execution is initiated in response to customer orders. C) At the time of execution, demand is known with certainty. D) May also be referred to as reactive processes. E) None of the above are accurate.

May also be referred to as speculative processes

Which of the following is not an accurate statement about pull processes? A) May also be referred to as speculative processes. B) Execution is initiated in response to a customer order. C) At the time of execution, demand is known with certainty. D) May also be referred to as reactive processes. E) All of the above are accurate.

May also be referred to as speculative processes.

Which of the following is not a stage within a typical supply chain? A) Customers B) Retailers C) Wholesalers/Distributors D) Merchandisers E) Component/Raw material suppliers Answer: D

Merchandisers

Supply chain macro processes include which of the following? A) Internal Relationship Management (IRM) B) External Relationship Management (ERM) C) Supplier Relationship Management (SRM) D) Supply Chain Relationship Management (SCRM) E) none of the above

Supplier Relationship Management (SRM)

Successful supply chain management requires many decisions relating to the flow of information, product, and funds. These decisions fall into three categories or phases. Which of the following is NOT one of these categories? A) Supply Chain Operation B) Supply Chain Planning C) Supply Chain Strategy and Design D) Supply Chain Alliances

Supply Chain Alliances

A supply chain consists of all parties involved, directly or indirectly, in fulfilling a customer request.

TRUE

A supply chain could be more accurately described as a supply network or supply web.

TRUE

All stages of an enterprise are involved, either directly or indirectly, in fulfilling a customer request.

TRUE

All supply chain activities within a firm belong to one of three macro processes — CRM, ISCM and SRM.

TRUE

Push processes may also be referred to as speculative processes.

TRUE

The cycle view of a supply chain holds that the processes in a supply chain are divided into a series of activities performed at the interface between successive stages.

TRUE

The cycle view of the supply chain is useful when considering operational decisions, because it specifies the roles and responsibilities of each member of the supply chain.

TRUE

The difference between the value of the product and its price remains with the customer as consumer surplus.

TRUE

The manufacturing cycle occurs at the distributor/manufacturer interface

TRUE

The objective of customer order entry is to ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.

TRUE

The objective of every supply chain is to maximize the overall value generated.

TRUE

The objective of the customer arrival process is to maximize the conversion of customer arrivals to customer orders.

TRUE

The procurement cycle occurs at the manufacturer/supplier interface

TRUE

The production scheduling process in the manufacturing cycle is similar to the order entry process in the replenishment cycle.

TRUE

The push/pull view of a supply chain holds that the processes in a supply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.

TRUE

The replenishment cycle is initiated when a supermarket runs out of stock of a particular item.

TRUE

The replenishment cycle occurs at the retailer/distributor interface.

TRUE

There is a close connection between the design and management of supply chain flows and the success of a supply chain.

TRUE

Activities involved in the Customer Relationship Management (CRM) macro process include all of the following except A) marketing. B) sales. C) order management. D) call center management. E) All of the above are activities of CRM.

all of the above

Supply chain macro processes include which of the following? A) Customer Relationship Management (CRM) B) Internal Supply Chain Management (ISCM) C) Supplier Relationship Management (SRM) D) all of the above E) none of the above

all of the above

The processes involved in the manufacturing cycle include A) receiving. B) manufacturing and shipping. C) production scheduling. D) order arrival. E) all of the above

all of the above

The processes involved in the replenishment cycle include A) retail order receiving. B) retail order entry. C) retail order trigger. D) retail order fulfillment. E) all of the above

all of the above

The customer order cycle occurs at the A) customer/retailer interface. B) retailer/distributor interface. C) distributor/manufacturer interface. D) manufacturer/supplier interface. E) none of the above

customer/retailer interface.

Activities involved in the Supplier Relationship Management (SRM) macro process include all of the following except A) negotiation of supply terms. B) design collaboration. C) demand planning. D) supplier evaluation and selection. E) supply collaboration.

demand planning

A key issue facing Toyota is A) developing an internet marketing system. B) whether to specialize in a particular market. C) design of its global production and distribution network. D) how to implement model changes. E) all of the above

design of its global production and distribution network

The relationship between the manufacturer and supplier during the procurement cycle is very similar to the relationship between A) customer and retailer. B) retailer and distributor. C) distributor and manufacturer. D) manufacturer and customer.

distributor and manufacturer.

The manufacturing cycle occurs at the A) customer/retailer interface. B) retailer/distributor interface. C) distributor/manufacturer interface. D) manufacturer/supplier interface. E) none of the above

distributor/manufacturer interface.

The objective of customer order entry is to A) get the correct orders to customers by the promised due date at the lowest possible cost. B) maintain a record of product receipt and complete payment. C) maximize the conversion of customer arrivals to customer orders. D) ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes. E) none of the above

ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.

The objective of customer order fulfillment is to A) get the correct orders to customers by the promised due date at the lowest possible cost. B) maintain a record of product receipt and complete payment. C) maximize the conversion of customer arrivals to customer orders. D) ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes. E) none of the above

get the correct orders to customers by the promised due date at the lowest possible cost.

Webvan designed a supply chain with large warehouses in several major cities in the United States, from which groceries were delivered to customer homes. They failed partly because of A) low demand for their service. B) slow inventory turnover compared to industry averages. C) higher labor costs for picking orders. D) poor quality products.

higher labor costs for picking orders

The push/pull view of the supply chain is useful when considering strategic decisions relating to supply chain design, because A) it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders. B) it specifies the roles and responsibilities of each member of the supply chain. C) it clearly defines the processes involved and the owners of each process. D) it focuses on processes that are external to the firm. E) it focuses on processes that are internal to the firm.

it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.

The cycle view of the supply chain is useful when considering operational decisions, because A) it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders. B) it specifies the roles and responsibilities of each member of the supply chain. C) processes are identified as either reactive or speculative. D) it focuses on processes that are external to the firm. E) it focuses on processes that are internal to the firm.

it specifies the roles and responsibilities of each member of the supply chain.

The phenomenal success of 7-Eleven Japan is attributed to A) being in the right place at the right time. B) its supply chain design and management ability. C) having 9000 locations. D) serving fresh food. E) none of the above

its supply chain design and management ability

Activities involved in the Customer Relationship Management (CRM) macro process include A) planning of internal production and storage. B) order fulfillment. C) marketing. D) supply planning. E) demand planning.

marketing

The objective of the customer arrival process is to A) get the correct orders to customers by the promised due date at the lowest possible cost. B) maintain a record of product receipt and complete payment. C) maximize the conversion of customer arrivals to customer orders. D) ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes. E) none of the above

maximize the conversion of customer arrivals to customer orders.

The processes included in the replenishment cycle include all of the following except A) retail order receiving. B) retail order entry. C) retail order trigger. D) retail order fulfillment. E) none of the above

none of the above

The procurement cycle occurs at the A) customer/retailer interface. B) retailer/distributor interface. C) distributor/manufacturer interface. D) manufacturer/supplier interface. E) none of the above

none of the above

The replenishment cycle is initiated when A) the customer walks into the supermarket. B) the customer calls a mail order telemarketing center. C) customers load items intended for purchase into their carts. D) a product is received into stock at a store. E) none of the above

none of the above

Each stage in a supply chain is connected through the flow of products, information, and funds. These flows often occur in both directions and is usually managed by A) pricing department. B) one of the stages. C) upper management. D) engineering department.

one of the stages

The production scheduling process in the manufacturing cycle is similar to the A) order receiving process in the replenishment cycle. B) order fulfillment process in the replenishment cycle. C) order entry process in the replenishment cycle. D) order trigger process in the replenishment cycle. E) none of the above

order entry process in the replenishment cycle.

Activities involved in the Internal Supply Chain Management (ISCM) macro process include A) marketing. B) order fulfillment. C) sales. D) order management. E) call center management.

order fulfillment

The manufacturing and shipping process in the manufacturing cycle is equivalent to the A) order receiving process in the replenishment cycle. B) order fulfillment process in the replenishment cycle. C) order entry process in the replenishment cycle. D) order trigger process in the replenishment cycle. E) none of the above

order fulfillment process in the replenishment cycle.

Activities involved in the Internal Supply Chain Management (ISCM) macro process include all of the following except A) planning of internal production and storage. B) order fulfillment. C) supply planning. D) order management.

order management

The processes involved in the manufacturing cycle include A) order trigger. B) production scheduling. C) order fulfillment. D) order entry. E) manufacturing order analysis.

production scheduling.

The processes included in the replenishment cycle include A) order arrival. B) production scheduling. C) retail trigger. D) manufacturing. E) receiving.

retail trigger.

The replenishment cycle occurs at the A) customer/retailer interface. B) retailer/distributor interface. C) distributor/manufacturer interface. D) manufacturer/supplier interface. E) none of the above

retailer/distributor interface.

Activities involved in the Supplier Relationship Management (SRM) macro process include A) planning of internal production and storage. B) order fulfillment. C) supplier evaluation and selection. D) order management.

supplier evaluation and selection

The decision phases in a supply chain include A) production scheduling. B) customer relationship management. C) supply chain operation. D) supply chain orientation. E) all of the above

supply chain operation

For any supply chain, the source of revenue is generated by A) efficient operations. B) information flows. C) the customer. D) product flows.

the customer

Customer order entry is A) the point in time when the customer has access to choices and makes a decision regarding a purchase. B) the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer. C) the process where product is prepared and sent to the customer. D) the process where the customer receives the product and takes ownership. E) none of the above

the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.

Customer arrival refers to A) the point in time when the customer has access to choices and makes a decision regarding a purchase. B) the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer. C) the process where product is prepared and sent to the customer. D) the process where the customer receives the product and takes ownership. E) none of the above

the point in time when the customer has access to choices and makes a decision regarding a purchase.

Customer order fulfillment refers to A) the point in time when the customer has access to choices and makes a decision regarding a purchase. B) the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer. C) the process where product is prepared and sent to the customer. D) the process where the customer receives the product and takes ownership. E) none of the above

the process where product is prepared and sent to the customer.

Customer order receiving is A) the point in time when the customer has access to choices and makes a decision regarding a purchase. B) the customer informing the retailer of what they want to purchase and the retailer allocates product to the customer. C) the process where product is prepared and sent to the customer. D) the process where the customer receives the product and takes ownership. E) none of the above

the process where the customer receives the product and takes ownership.

The push/pull view of a supply chain holds that A) the processes in a supply chain are divided into a series of activities performed at the interface between successive stages. B) all processes in a supply chain are initiated in response to a customer order. C) all responses in a supply chain are performed in anticipation of customer orders. D) the processes in a supply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders. E) None of the above are true.

the processes in a supply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.

The cycle view of a supply chain holds that A) the processes in a supply chain are divided into 2 categories. B) the processes in a supply chain are divided into a series of activities performed at the interface between successive stages. C) all processes in a supply chain are initiated in response to a customer order. D) all processes in a supply chain are performed in anticipation of customer orders. E) None of the above are true.

the processes in a supply chain are divided into a series of activities performed at the interface between successive stages.