MKTG 409 Test 2

Distribution for nonprofit organizations is a. inefficient rather than efficient b. coordinated by middlemen c. not an important decision d. typically characterized by short channels e. unimportant because physical movement does not take place

d. typically characterized by short channels

Referring to Coleman's major social class categories, the social class in our society that favors prestigious schooling, neighborhoods, and brands is the a. upper-lower class. b. lower class. c. middle class. d. upper class. e. working class.

d. upper class.

In the consumer buying decision process, the information search stage a. yields a group of brands that a buyer views as possible alternatives b. is not necessary when the buyer is involved in extensive decision making c. involves a buyer becoming aware of the need for a product d. is lengthy for routine response by buying behavior e. occurs immediately after evaluation of alternatives

a. yields a group of grands that a buyer views as possible alternatives

____ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs. a. Line extension b. Product mix modification c. Feature modification d. Quality modification e. Aesthetic modification

a. Line extension

Ideally, test marketing should follow which stage in the new-product development process? a. Product development b. Commercialization c. Screening d. Limited production e. Business analysis

a. Product development

Private distributor brands are owned by retailers and do not identify the manufacturer of the product. Which of the following is an example of a private distributor brand? a. Sears Kenmore washers b. Dell computers c. Little Debbie snack cakes d. Green Giant corn e. Nike Air Jordan basketball shoes

a. Sears Kenmore washers

Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea? a. concept testing b. screening c. product development d. test marketing e. business analysis

a. concept testing

The intangibility aspect of a service means that a. consumers may have a problem evaluating service offerings. b. services are not labor-intensive. c. services are not produced at the same time they are consumed . d. unused capacity cannot be stockpiled or inventoried for later use. e. there is a lack of perceived quality compared to a tangible good.

a. consumers may have a problem evaluating service offerings.

All of the following are major steps in developing new products except a. evaluation of competitors' efforts b. test marketing c. business analysis d. screening e. idea generation

a. evaluation of competitors' efforts

Donald saw an advertisement for a local gym on the television. During the ad, there were images of the gym, its equipment, and its staff. This ad was most likely designed with the goal of a. making the intangible aspects of the gym more tangible b. appealing to the gym's general publics c. depicting the gym as being a good value for its customers d. showing how happy Donald would be as a member of the gym e. showing that the gym's staff was highly trained

a. making the intangible aspects of the gym more tangible

The results of many studies have been inconclusive regarding the association between buyer behavior and a. personality. b. social class. c. motives. d. learning. e. perception.

a. personality

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on _________ needs, appealing to sex appeal a. physiological b. social c. psychological d. esteem e. self-actualization

a. physiological

Minerals, chemicals, timber, and agricultural products are considered: a. raw materials b. MRO Supplies c. component parts d. process materials e. accessory materials

a. raw materials

Which of the following is NOT a service product? a. Justin Bieber concert b. A 100% service satisfaction guarantee c. Flights on Southwest Airlines d. Dry cleaning of a suit e. Overnight stay at a Holiday Inn Express

b. A 100% service satisfaction guarantee

Which of the following phrases of new-product development is likely the least costly for the firm? a. product development b. concept testing c. business analysis d. commercialization e. test marketing

b. concept testing

Lysol Basin Tub & Tile Cleaner and Lysol Disinfectant Spray exemplify a. product brand marks. b. family branding. c. individual branding. d. private branding. e. wholesaler branding.

b. family branding

In marketing, family packaging means a. designing and selling only products that are related. b. making all of a company's or product line's packaging look similar. c. putting the same brand name on all of a company's products. d. packaging products in a quantity suitable for use for an average-sized family. e. putting a set of related products all in the same package.

b. making all of a company's or product line's packaging look similar.

Marcus works in marketing at a mid-sized firm that sells to both business and consumer markets. He is in charge of all the marketing activities targeted toward business customers, while his partner focuses on the activities targeting consumers. Marcus is most likely a a. sales manager b. marketing manager c. product manager d. brand manager e venture team manager

b. marketing manager

The U.S economy is now referred to as a(n) ________________. a. manufacturing economy b. service economy c. skilled economy d. speculative economy e. export economy

b. service economy

Ideally, test marketing should follow which stage in the new-product development process? a. Commercialization b. Business analysis c. Product development d. Limited production e. Screening

c. Product development

Marissa, a product manager, thinks her company's InstaCup coffee maker is currently in the growth stage of the product life cycle. If so, the profits for the InstaCup coffee maker _____ and the number of competitors _____. a. are declining; is growing b. have peaked; is declining c. have peaked; is growing d. are negative; is growing e. are declining; is declining

c. have peaked; is growing

When Glidden introduced interior house paint in plastic gallon containers, including a no-drip spout, this was an example of _______ packaging. a. traditional b. category-consistent c. innovative d. green e. convenience

c. innovative

The three major categories of influences on the consumer buying decision process are a. marketer-dominated influences, psychological influences, and person specific influences b. demographic influences, situational influences, and marketer-dominated influences c. situational influences, social influences, and psychological influences d. social influences, situational influences, and marketer-dominated influences e. situational influences, demographic influences, and psychological influences

c. situational influences, social influences, and psychological influences

When are marketers least likely to change a product's design, style, or other attributes? a. Maturity b. Growth c. Introduction d. Decline e. Removal

d. Decline

In general, differences between goods and services are determined by the a. degree of consumer contact. b. type of target market. c. degree of labor intensiveness. d. degree of tangibility. e. type of provider.

d. degree of tangibility.

Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton's Grilled Fish. This is an example of: a. brand extension b. individual branding c. single branding d. family branding e. shared naming

d. family branding

During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____ buyers. a. wealthier b. younger c. older d. inexperienced e. veteran

d. inexperienced

Our society uses many factors, including occupation, education level, income, wealth, religion, race, ethnic group, and possessions, to group people into a. family types b. geographic regions c. reference groups d. social classes e. attitudinal segments

d. social classes

Weyerhauser is evaluating its complete product mix. It wishes to decrease some of its marketing expenditures and streamline its product offerings. Weyerhauser will most likely look at products in the _______ stage of the product life cycle as possibilities for elimination a. introduction b. growth c. not yet developed d. maturity e. decline

e. decline

The four factors that affect a customer's evaluation of a service are the analysis of customer expectations, service quality specifications, management of service expectations, and a. price of the service b. employee courtesy c. experience of employees d. company reputation e. employee performance

e. employee performance

A run-out policy of product deletion a. raises the price of the product continually to secure as much profit as possible before the product is priced out of the market. b. is an immediate-drop decision. c. occurs when production cannot keep pace with demand because of material shortages. d. lets the product decline without changing the product strategy. e. exploits any strengths left in the product.

e. exploits any strengths left in the product.

Compared to goods marketers, services providers are more likely to promote performance documentation, availability, guarantees, and a. tangible elements. b. customer expectations. c. distribution. d. management expectations. e. price.

e. price

Carla is a prosecuting attorney for the city of Cleveland. She is also vice president for the local parent/teacher organization and a coach for her daughter's soccer team. The actions and activities associated with each of these positions constitute Carla's a. lifestyle. b. personality. c. motives. d. beliefs. e. role.

e. role.

​If a brand is extended too many times, one major risk is that it can lead to _____. a. ​line extensions b. ​generic branding c. ​family branding d. ​co-branding e. ​brand dilution

e. ​brand dilution

​The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds is a. ​product development. b. ​product deletion. c. ​repositioning. d. ​product positioning. e. ​perceptual mapping.

e. ​perceptual mapping.

Personal trainers cannot complete their work without their clients present because of the ____ feature of services. a. intangibility b. tangibility c. inseparability d. heterogeneity e. perishability

c. inseparability

The three most widely recognized types of consumer decision making are a. extended problem solving, enduring problem solving, and situational decision making b. internal problem solving, external problem solving, situational behavior c. limited problem solving, extended problem solving, and routinized response behavior d. responsive behavior, planned behavior, and impulsive decision making e. planned problem solving, impulse buying, and limited decision making

c. limited problem solving, extended problem solving, and routinized response behavior

​When Shannon started high school, she dated a boy on the football team. The relationship ended badly, and Shannon swore off jocks forever. She avoids sports games and tells everyone she knows how lame school sports are. Recently, she started dating a new boyfriend who has embraced the Goth persona. Shannon thinks he is very cool and wants to be just like him. Shannon views jocks as a(n) _____________________, while she views those who embrace the Gothic lifestyle as a(n) _____________________. a. ​negative reference group; desirable reference group b. ​undesirable reference group; desirable reference group c. ​dissociative reference group; membership reference group d. ​dissociative reference group; aspirational reference group e. ​negative reference group; positive reference group

d. ​dissociative reference group; aspirational reference group

As the owner of a services business, you are constantly challenged to maintain consistent quality in your services. This heterogeneity is both a challenge and an opportunity. The opportunity arises because __________________.​ a. ​it allows you to be more selective in choosing your customers b. ​it allows you to deliver your services for less cost c. ​it leads to more satisfied customers d. ​it allows you to customize your services to match the specific needs of individual customers e. ​it allows you to standardize your services

d. ​it allows you to customize your services to match the specific needs of individual customers

​Lowry Lawn Supplies manufactures lawn mowers and other lawn care products. Their latest lawn mower comes with blades that incorporate new technology that allows them to last five times longer than typical blades. The lawn mower also includes a comfort grip that is easier to hold and an updated style available in a variety of colors. Lowry Lawn Supplies is most likely differentiating itself through _____ with its blades and through _____ with its handle and styling. a. ​design; attractiveness b. ​customer focus; design c. ​durability; style d. ​quality; design e. ​quality; comfort

d. ​quality; design