MKTG - CH. 9 +10, 11 + 12 - QUIZZES
T/F: Which of the following countries has the highest GDP? A. China B. USA C. Canada
B. USA
T/F: A problem of digital marketing evaluations is that there are no methods to capture the metrics that indicate the outcomes of strategies.
FALSE
T/F: By law, manufacturers must be identified on the labels of private brands.
FALSE
T/F: Component parts usually need to be processed significantly before they are used in production.
FALSE
T/F: From a cultural perspective, countries that are members of the European Union tend to act as a single entity.
FALSE
T/F: The gross margin percentage on convenience goods is usually fairly high because they are low-priced items.
FALSE
If a company is introducing a brand into a market where it already has one or more brands, it would likely choose which of the following bases for positioning the new product? A. Avoiding competition positioning B. Head-to-head competition positioning C. Positioning based on price D. Target market positioning E. Positioning based on style
A. Avoiding competition positioning
One of the most important benefits of e-marketing is the ability of marketers and A. vendors to share resources. B. customers to share information. C. government regulators to share information. D. competitors to share information. E. customers to obtain digital information.
B. customers to share information.
One of the guaranteed constants in the global business environment is... A. nationalism. B. instability. C. tariffs. D. taxes. E. war.
B. instability.
When Old Spice came out with the "Smell like a Man" advertising campaign, the goal was to _____ the brand from one that appealed to older men to a new, younger target market. A. transfer B. reposition C. adapt D. update E. revitalize
B. reposition
Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of A. width of product mix. B. product mix consistency. C. depth of product mix. D. a market mix.
C. depth of product mix.
In marketing, family packaging means... A. packaging products in a quantity suitable for use for an average-sized family. B putting a set of related products all in the same package. C. making all of a company's or product line's packaging look similar. D. putting the same brand name on all of a company's products. E. designing and selling only products that are related.
C. making all of a company's or product line's packaging look similar.
United Arab Emirates currently limits the number of Michael Kors bags that can be imported during a one-year period, since Michael Kors bags are made in New York, USA. This is an example of a(n)... A. exchange control limit. B. embargo. C. quota. D. import tariff. E. supply limit.
C. quota.
Which of the following best defines the interest stage in the product adoption process? A. The buyer tries to find the product in a retail store. B. The buyer considers the benefits and determines whether to try the product. C. The buyer tries the product to determine its usefulness. D. The buyer seeks information and is receptive to learning about the product. E. The buyer uses objective sources to learn about the product.
D. The buyer seeks information and is receptive to learning about the product.
As a result of the escalating use of digital media, some of the marketer's control over dispensing product information has been placed... A.in danger. B. under the authority of the government. C. in the hands of the company's competitors. D. in the hands of the consumer. E. in the hands of the stockholders.
D. in the hands of the consumer.
T/F: A quota is the suspension, by a government, of trade in a particular product.
TRUE
T/F: Amazon.com, eBay, Zappos, and a number of other companies engage in e-tailing through their websites.
TRUE
T/F: An embargo occurs when a government suspends trade with a particular country.
TRUE
T/F: Procter & Gamble has a wider product mix than does Baskin Robbins.
TRUE
T/F: Systematic reviews of a company's product mix aid in determining when product deletion is necessary.
TRUE