MSM201c - MOOC1

How can businesses engage with users on Linkedln? (Choose all that apply) A. Advertise to new demographics both domestically and globally B. Post internal notifications, benefits information, and disseminate paychecks to employees. C. Post meaningful and relevant content for their followers. D. Post job listings and attract new talent.

A. Advertise to new demographics both domestically and globally C. Post meaningful and relevant content for their followers. D. Post job listings and attract new talent.

All of the following are elements of the SMART acronym except: A. Agile B. Measurable C. Specific D. Relevant

A. Agile

Successful KPIs should: A. Be quantitative (able to be measured) B. Directly relate to the business and the SMART goal you drafted C. Be directional (able to go up or down) D. Always be accompained by a chart or graph

A. Be quantitative (able to be measured) B. Directly relate to the business and the SMART goal you drafted C. Be directional (able to go up or down)

Which of the following is an example of a marketing KPI? Select all that apply. A. Brand awareness B. Engagement C. Cost per lead D. Influence

A. Brand awareness C. Cost per lead

Maria set a SMART goal for her chocolate business: "Increase the amount of new followers on the business' social media page by 20% by the end of 3 months". What would be a good KPI for her to use when evaluating if she is reaching this goal? A. Brand awareness (number of people who know about your brand) B. Sales Revenue (how much money you generate from sales) C. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted) D. Cost per sale (how much it cost in marketing dollars to generate a sale)

A. Brand awareness (number of people who know about your brand)

Which of the following statements is true about Instagram? A. Businesses can grow their brand for free by sharing photos and videos B. Instagram provides free promoted advertisements for businesses C.Instagram allows businesses to directly message their customers for a small fee

A. Businesses can grow their brand for free by sharing photos and videos

Why should a business create a Mini Program for WeChat? (Choose all that apply) A. Businesses don't have to spend a lot to create a lightweight app for WeChat. B. It lets businesses create simple, fun ways to engage with followers. C. Business with Mini Programs in WeChat don't have to pay taxes. D. Businesses have access to over a billion users on WeChat.

A. Businesses don't have to spend a lot to create a lightweight app for WeChat. B. It lets businesses create simple, fun ways to engage with followers. D. Businesses have access to over a billion users on WeChat.

How can you turn your posts into ads on Instagram? A. By promoting it B. By sharing it on your story C. By sending it to other people D. By boosting it

A. By promoting it

WeChat is primarily used in which country? A. China B. United States C. India D. France

A. China

Meta Ads Manager allows companies to do which of the following when creating an ad? A. Choose a marketing objective that aligns with your goals B. Control how much you spend on advertising C. Target a specific audience D. All of the above

A. Choose a marketing objective that aligns with your goals

What are some of the things users can do on Linkedln? (Choose all that apply) A. Connect with the former coworker B. Apply for a job C. Watch a video on how to create an email campaign D. Download music

A. Connect with the former coworker B. Apply for a job C. Watch a video on how to create an email campaign

Devon set a SMART goal for his hand-knit sweater business: "Gain 20% more new customers by the end of the year". What would be a good KPI for him to use when evaluating if he is reaching this goal? A. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted) B. Brand awareness (number of people who know about your brand) C. Sales Revenue (how much money you generate from sales) D. Cost per lead (how much it cost in marketing dollars to generate a sale)

A. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

Which of the following is an example of a marketing KPI? Select all that apply. A. Cost per sale B. Influence C. Email opens D. Sales revenue

A. Cost per sale D. Sales revenue

What kinds of videos do users post on TikTok? A. Dance videos B. Short skits C. Hashtag challenges D. All of the above

A. Dance videos B. Short skits C. Hashtag challenges D. All of the above

Which of the following is an important quality of a KPI? A. Directly related to your goal B. Broad C. Time-bound

A. Directly related to your goal

Which of the following are types of digital marketing? Select all that apply. A. Display advertising B. Email marketing C. Print advertising D. Content marketing

A. Display advertising B. Email marketing D. Content marketing

Which social media platform has a powerful tool called Ads Manager that allows companies to create a specific and targeted ad campaign? A. Facebook B. Twitter C. Pinterest D. LinkedIn

A. Facebook

After a successful year of business, Sheryl wants to expand her makeup and skin care business by opening up two more locations in her town. She decides to set a goal to open up both locations within 12 months. During the expansion process, she encounters difficulties. This is because her goal was not time-bound. A. False B. True

A. False

Which of the following goals fit the SMART framework? (Choose all that apply) A. Get 5,000 website visits in the month of June B. Increase the number of visitors to 100/day in two months C. Enroll 500 new customers D. Increase revenue by 25%

A. Get 5,000 website visits in the month of June B. Increase the number of visitors to 100/day in two months

What features can you only access once you convert to a business account on Instagram? A. Insights B. Stickers C, Explore D. Instagram Stories

A. Insights

You recently finished making a new batch of affordable earrings and want to promote your brand and products. Your target audience is teenagers from ages 13-17. On which platform should you make an account? A. Instagram B. Facebook C. Twitter D. WhatsApp

A. Instagram

Which social media platform(s) has the most powerful targeted advertising software? (Choose all that apply) A. Instagram B. Facebook C. YouTube D. LinkedIn

A. Instagram B. Facebook

Meta shares its targeted advertising software and data corpus with which of the following two platforms, in addition to Facebook, which it owns? Choose all that apply. A. Instagram B. WhatsApp C. Twitter D. TikTok

A. Instagram B. WhatsApp

How does digital marketing differ from traditional marketing? Select all that apply. A. It enables measurements of results B. It can be used to raise brand awareness C. It can be used to target specific audiences

A. It enables measurements of results C. It can be used to target specific audiences

Waht is Snapchat's core focus? A. It's a friend-to-friend messaging app B. It's a gaming app C. It's professional photography site D. It's a news site

A. It's a friend-to-friend messaging app

What is Pinterest's central, unique feature? A. It's based around visual images B. It's an authoriative news site C. It's based around real-time status updates D. It offers streaming music

A. It's based around visual images

Does James have everything he needs to get started? A. No, not quite, James needs a little more information to formulate his SMART goal B. Yes, the goal James is given is specific so he knows what he needs to focus on

A. No, not quite, James needs a little more information to formulate his SMART goal

On Twitter, you can purchase advertising packages for which kinds of accounts? (Select all that apply) A. Personal accounts B. Private accounts C. Business accounts

A. Personal accounts C. Business accounts

When looking at the digital marketing landscape which of the following are types of social media platforms available to users? Select all that apply. A. Publishing platforms B. Sharing platform C. Networking platforms D. Learning management platforms

A. Publishing platforms B. Sharing platform C. Networking platforms

How can business use Twitter to engaeg with followers? (Choose all that apply) A. Reply directly to followers and have a coversation B. Set up dedicated customer service accounts C. Use hashtags to bring together followers D. Accept job applications through the platform.

A. Reply directly to followers and have a coversation B. Set up dedicated customer service accounts C. Use hashtags to bring together followers

Which of the following is an example of a marketing KPI? Select all that apply. A. Sales revenue B. Engagement C. Conversion rate D. Influence

A. Sales revenue C. Conversion rate

What can a user do when they find a image or a pin? (Choose all that apply) A. Save, or "pin", it to a board B. Comment on the pin C. "Shop" the contents of the pin D. Repost it to a news feed

A. Save, or "pin", it to a board B. Comment on the pin C. "Shop" the contents of the pin

Which of the following are the most common forms of digital marketing? Select all that apply. A. Search engine optimization B. Print advertising C. Social media marketing D. Email marketing E. Content marketing F. TV commercials G. Display advertising

A. Search engine optimization C. Social media marketing D. Email marketing E. Content marketing G. Display advertising

Here are some examples of goals for an online clothing store that sold goods for about $80,000 in revenue over the past half year, which do you think are SMART? (Select all that apply) A. Sell clothes for a total of $100,000 in revenue during the second half of this year B. Increase the number of visitors for the website C. Increase the average checkout value to $100 by the end of the year

A. Sell clothes for a total of $100,000 in revenue during the second half of this year C. Increase the average checkout value to $100 by the end of the year

Which one of the following features are available on WhatsApp? A. Send animated GIFs. B. Send messages without SMS plan. C. Share photos and videos. D. Make voice and video calls using data and the internet.

A. Send animated GIFs. B. Send messages without SMS plan. C. Share photos and videos. D. Make voice and video calls using data and the internet.

Which of the following can you do on Messenger? Select all that apply. A. Share photos and videos B. Create group chats C. Play games with friends D. Send encrypted messages

A. Share photos and videos B. Create group chats C. Play games with friends

When Twitter was created, what was it based on? A. Text messaging B. A video game C. Travel magazines D. News station crawl

A. Text messaging

What are some options for businesses when using Snapchat? (Choose all that apply) A. They can post ads and commercials B. They can create unique content for their audience C. They can create branded Lenses and Filters D. They can use it as a profressional recruiting tool

A. They can post ads and commercials B. They can create unique content for their audience C. They can create branded Lenses and Filters

How can business advertise on Pinterest? A. Through promoted pins that slide into user's home feed. B. Through banner ads at the top of the website C. Through pop-up ads. D. Posting comments or direct messaging.

A. Through promoted pins that slide into user's home feed.

You created a dance sequence and want to share your moves and encourage others to participate in a hashtag challenge such as #DiscoDanceChallenge. Which of the following would be an ideal platform? A. TikTok B. LinkedIn C. Github D. Twitter

A. TikTok

According to the SMART acronym, a goal that has a start and end date is considered: A. Time-bound B. Measurable C. Specific D. Relevant

A. Time-bound

True or False: A goal specifies what you want to achieve, and helps to make sure that you and the people you are working with are all aligned. A. True B. False

A. True

True or False: Every message on WhatsApp is automatically encrypted. A. True B. False

A. True

True or False: Twitter is one of the only social media platforms that has the same unified profile for individuals and brands alike. A. True B. False

A. True

True or False? The following goal fit the SMART framework: "Increase the number of visitors to 150/day in three months." A. True B. False

A. True

True or false: Many social media platforms, such as Facebook, offer special tools for non-profit organizations. A. True B. False

A. True

True or false? Youtube is a platform designed for sharing video content. A. True B. False

A. True

True or false? Youtube is a platform designed for sharing video content. A. True B. False

A. True

As a business owner, you'd like to set up a presence on a text-based social media platform where you can engage with real-time updates, follow niche interests, and provide real-time customer service on a personal level. Which of the following would be an ideal platform? A. Twitter B. WhatsApp C. Instagram D. Pinterest

A. Twitter

Which major social media platfrom has the same unified profile for individuals and brands alike? A. Twitter B. Linkedln C. Facebook

A. Twitter

Which one of the following statements about Youtube is correct? A. Youtube is a social network that you can use to upload your personal videos to share them with your family. B. Youtube is a platform with user genertated videos, but it does not feature professional content. C. Youtube stars are people hired by Youtube to create content for their network.

A. Youtube is a social network that you can use to upload your personal videos to share them with your family.

M1 - W3: Which of the following specifies what you want to achieve, and helps to make sure that you and the people you are working with are all aligned? A. Subgoals B. A goal C. Blockers D. A plan

B. A goal

When writing your SMART goals, it is important to remember to make them measurable. Which of the following definitions best describes the meaning of a measurable goal? A. A goal that anyone could understand and is specific and clear enough for team members to understand what should be achieved. B. A goal that can be evaluated in a quantifiable way, like for instance number or sales, revenue or number of visitors to a website. C. A goal that has a start and end date. D. A goal that can help achieve bigger business objectives and align with your greater business strategy.

B. A goal that can be evaluated in a quantifiable way, like for instance number or sales, revenue or number of visitors to a website.

Which of the following are examples of Key Performance Indicators [KPIs]? (Choose all that apply) A. A pie graph that breaks down your audience's favorite color B. A measurement of website traffic to your new product page C. The number of subscriptions/sales D. Your conversion rate for purchases

B. A measurement of website traffic to your new product page C. The number of subscriptions/sales D. Your conversion rate for purchases

How can you turn your Page posts into ads? A. By posting a job B. By boosting a post C. By creating an event D. By sharing the post to your Group

B. By boosting a post

Maria set a SMART goal for her chocolate business: "Increase online sales by 50% by the end of 6 months". What would be a good KPI for her to use to evaluate if she is reaching this goal? A. Brand awareness (number of people who know about your brand) B. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted) C. Cost per sale (how much it cost in marketing dollars to generate a sale) D. Sales Revenue (how much money you generate from sales)

B. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

On which social media platform should you set up a business page to reach the largest audience? A. LinkedIn B. Facebook C. YouTube D. Instagram

B. Facebook

M1-W2 : True or False: YouTube directly hires all its video creators to create content for the site A. True B. False

B. False

True or False: You have to have an account to get started using TikTok. A. True B. False

B. False

True or false? Youtube is a platform designed for texting, calling, and sharing. A. True B. False

B. False

TikTok is an app that does what? A. A gaming app B. Features short-form videos C. An app to book travel in China D. A clock and timer app

B. Features short-form videos

Which of the following goals fit the SMART framework? (Choose all that apply) A. Increase the number of visitors to 100/day B. Gain 20 new followers on the Facebook page by the end of the month C. Enroll 500 new customers D. Increase revenue by 25% by the end of the year

B. Gain 20 new followers on the Facebook page by the end of the month D. Increase revenue by 25% by the end of the year

Which social media site(s) is best for coders and developers? A. MyFitnessPal B. GitHub C. Stack Overflow D. Letterboxd

B. GitHub C. Stack Overflow

As a business owner, you'd like to set up a presence on a social media platform where you can network with others in your industry, post news and accomplishments and find potential team members to fill open roles. Which of the following would be an ideal platform? A. Twitter B. Linkedin C. Facebook D. Pinterest

B. Linkedin

Which of the following is an important quality of a KPI? A. Trainable B. Measurable C. Static

B. Measurable

Which of the following do you think would be th best KPI for Vodafone to track related tho this goal? A. Number of Vodafone website visits B. Number of app downloads C. Number of people who like the Facebook Ad

B. Number of app downloads

Which of the following is NOT a type of digital marketing? A. Display advertising B. Print advertising C. Email marketing D. Content marketing

B. Print advertising

Which of the following are part of the SMART goal framework? Select all that apply. A. Meaningful B. Specific C. Achievable D. Time-bound

B. Specific C. Achievable D. Time-bound

How are hashtags used on Twitter? A. They are used to bold or italicize certain words B. They collect all tweets regarding a specific theme or event into one stream C. They just look cool but don't have any meaning D. They link to a website

B. They collect all tweets regarding a specific theme or event into one stream

Sam just started a new food truck business and wants to set up some goals. One of his goals is to get 2,000 customers to sign up for an email newsletter full of coupons and food specials while they are paying for their order. He wants to reach his goal in 3 weeks. Which elements of the SMART acronym does this goal fit? (Select all that apply) A. Achievable B. Time-bound C. Measureable D. Specific

B. Time-bound C. Measureable D. Specific

What is the major reason why someone would use Linkedln? A. To share photos of their travels B. To grow their professional network and find a new job C. To build a new website D. To create a dream board for their new bussiness

B. To grow their professional network and find a new job

True or False: Businesses can use stickers on Instagram stories to encourage viewers to engage directly with the business. A. False B. True

B. True

True or False: Goals can help you stay focused on what you hope to accomplish with your marketing efforts. A. False B. True

B. True

M1-W1: Which of the following statements about marketing and advertising are true? Select all that apply. A. If you have a good product, people will automatically find you and buy your product, without a need for marketing B. Advertising and Marketing are different words for the same thing: creating campaigns and putting them in front of the right audience C. Advertising is where the largest portion of the money spent on marketing goes D. Advertising is an important part of marketing

C. Advertising is where the largest portion of the money spent on marketing goes D. Advertising is an important part of marketing

Devon set a SMART goal for his hand-knit sweater business: "Create more effective social media ads to gain 5% more customers through social media than the previous month". What would be a good KPI for him to use when evaluating if he is reaching this goal? A. Sales Revenue (how much money you generate from sales) B. Cost per lead (how much it cost in marketing dollars to generate a sale) C. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted) D. Brand awareness (number of people who know about your brand)

C. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

Maria set a SMART goal for her chocolate business: "Decrease the use of paid ads to market older products and reduce marketing spending by 30% by the end of 6 months". What would be a good KPI for her to use to evaluate if she is reaching this goal? A. Brand awareness (number of people who know about your brand) B. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted) C. Cost per sale (how much it cost in marketing dollars to generate a sale) D. Sales Revenue (how much money you generate from sales)

C. Cost per sale (how much it cost in marketing dollars to generate a sale)

Which of the following is an important quality of a KPI? A. Finite B. Significant C. Directional

C. Directional

Which of these steps is not at the core of marketing? A. Creating messages related to or promoting the product B. Evaluating and optimizing the impact of your message C. Fielding customer questions, concerns, and feedback and solving technical issues D. Understanding and studying the audience or customers for a product

C. Fielding customer questions, concerns, and feedback and solving technical issues

How are Facebook Stories designed to be viewed? A. On the laptop B. Full-screen on the TV C. Full-screen and vertical, on their mobile devices D. In black and white

C. Full-screen and vertical, on their mobile devices

Which feature on Instagram can you use if you want to upload a video longer than 60 seconds? A. Videos B. Stories C. IGTV D. Reels

C. IGTV

Which of the following statements is true about Instagram? A. Businesses can grow their brand by paying a small fee to share photos and videos. B. Businesses can directly message their customers by paying a small fee C. Instagram is a visual platform to interact and explore with people looking to connect with businesses

C. Instagram is a visual platform to interact and explore with people looking to connect with businesses

Devon set a SMART goal for his hand-knit sweater business: "Increase revenue from sweater sales by 25% by the end of the year". What would be a good KPI for him to use when evaluating if he is reaching this goal? A. Brand awareness (number of people who know about your brand) B. Cost per sale (how much it cost in marketing dollars to generate a sale) C. Sales Revenue (how much money you generate from sales) D. Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)

C. Sales Revenue (how much money you generate from sales)

Casey wants to increase sales by 7% for her online furniture store over the course of the next 6 months. This goal meets all of the SMART elements except: A. Time-bound B. Relevant C. Specific D. Measureable

C. Specific

For which of the following reasons do companies use social media? A. Build brand loyalty B. Provide customer service C. Engage with customers D. All of the above

D. All of the above

What are some of the things you can do when creating a Snap? A. Add a Lens that can change your hair color or facial features B. Add a Lens that can change your background C. Take some video of cartoon characters in augmented reality D. All of the above

D. All of the above

Waht kinds of things can users do throught Wechat? A. Chat with friends. B. Oder dinner to delivered. C. Purchase something they see on the app. D. All of the above.

D. All of the above.

Which of the following is NOT involved in organic social media marketing? A. Establishing a business profile or a business presence B. Connecting with customers for more individual customer service C. Engaging with users on social media. D. Buying targeted ads to reach potential customers

D. Buying targeted ads to reach potential customers

Calla and Ivy set a SMART goal for their B2C flower business: "Gain 25% more sales from the people who visit the website in the next six months". What would a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal? A. Subscriptions B. Cost per sale C. Sales revenue D. Conversion rate

D. Conversion rate

How can businesses connect to the TikTok audience? (Choose all that apply) A. Create fun, informal videos B. Create long sales pitches C. Cater to a Gen X or Boomer demographic D. Feature people in their videos

D. Feature people in their videos

Which feature on Instagram can you use if you want to upload a video longer than 60 seconds? A. Reels B. Boomerang C. Stories D. Instagram Video

D. Instagram Video

Which social media platform is the best for connecting business to business (B2B) marketers to new customers and followers? A. YouTube B. Instagram C. Facebook D. LinkedIn

D. LinkedIn

Which of the following is a KPI for the following SMART goal? A. "Get 10,000 website visits during the month of May" B. Number of yearly website visits C. Days of the month D. Number of monthly website visits

D. Number of monthly website visits

According to the SMART acronym, a goal that helps achieve the bigger business objectives of a company and aligns with the greater business strategy is considered: A. Achievable B. Measurable C. Specific D. Relevant

D. Relevant

How can you search for accounts you want to follow on Instagram? A. Like a picture B. Share a video C. Scroll through your feed D. Search by account name, by location, or hashtag

D. Search by account name, by location, or hashtag

Goals that serve the bigger business goal but may differ between teams or people with different roles are called: A. Alternative goals B. Tiered goals C. Sencondary goals D. Subgoals

D. Subgoals

Calla and Ivy set a SMART goal for their B2C flower business: "Direct 20% more customers to the website through social media posts in the next three months". What would a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal? A. Subscriptions B. Cost per sale C. Sales revenue D. Website traffic

D. Website traffic

Which of the following is a free messaging app you can use to message your friends and family using internet connection while avoiding SMS fees or charges? A. Instagram B. Snapchat C. Twitter D. WhatsApp

D. WhatsApp

What's the 5-letter framework through which you should plan your business goals?

SMART

True or False: It is important to write down your goals.

True