Obj. 2.07 Share the Promise - Identify Brand Promise

Which of the following is a true statement regarding touch points:

A business must prioritize which touch points to focus on.

Which of the following is an example of a post-sale touch point:

Customer loyalty program

Which of the following is a benefit of brand promise:

It allows the company to stand out from the competition.

How does brand promise affect employees?

It gives them a common goal

Which of the following is a true statement about brand promise:

It is not usually stated in words.

Which of the following is considered a pre-sale touch point:

advertising

The easiest way to learn your company's brand promise is to

ask your manager or supervisor.

A certain electronics brand portrays the characteristics of youth, energy, and hopefulness. This is an example of

brand personality.

A certain company values creativity and encourages this trait among its employees, affecting how its brand promise is carried out. This factor is called

corporate culture.

Brand promise connects to customers on a(n) __________ level.

emotional

The most important factor in carrying out brand promise is

employees

A logo is a brand's

identifying mark

The benefit that a brand promises to its target customers must be

important to them

During-the-sale touch points should be designed to

reinforce that the customer is making the right buying decision.

Customers are more likely to be loyal to brands that they feel

share their values and beliefs.

"I'm lovin' it" is one of McDonald's famous brand

slogans

When a customer sees a news story on television about a certain company or brand, it's an example of a(n)

touch point

When it comes to brand promise, employees should

incorporate it into all of their daily activities.

You can recognize a true brand promise if it

is authentic and credible.

Brand promise helps to increase brand awareness and brand

loyalty