OMIS 350 SELU Exam 2 Noguera

Distribution and delivery of products to retailers is part of the:

Downstream portion of the supply chain

Which of the following provides a suite of integrated software modules and a common central database that allows data to be used by multiple functions and business processes?

ERP systems

1.) Which of the following statements about enterprise applications is not true?

Enterprise applications are best implemented when few changes in business processes are required.

Which of the following is not true about enterprise systems?

Enterprise systems provide firm-wide information to help managers make better decisions.

Which of the following is not true about enterprise systems?

Enterprise systems provide firmwide information to help managers make better decisions.

Enterprise systems improve management decision making in all the following ways except:

Improving forecasts of consumer behavior

Uncertainties in the supply chain often lead to:

Increases in inventory across all tiers

Which of the following would not be considered a contact point?

Intranet

Which of the following is an important capability for sales processes that is found in most SFA modules in major CRM software products?

Lead management

The difference between push- and pull-based models is summarized by which of the following slogans?

Make what we sell, not sell what we make

CRM systems typically provide software and online tools for sales, customer service, and:

Marketing

Which of the following enables a company to tailor a particular aspect of enterprise software to the way a company does business?

Middleware

Which of the following is not a major entity in Nike's supply chain?

Nikes employees

A supply chain driven by actual customer orders is called a ________ model.

Pull-based

A supply chain driven by forecasts or best guesses of consumer demand follows a ________ model.

Push Based Model

As they move through the supply chain, ________ are transformed into finished products and shipped to retailers and customers.

Raw Materials

Coca-Cola implemented enterprise software from SAP that enabled it to achieve all of the following except:

Reducing the number of employees

Major CRM software products include which of the following capabilities to support the sales process?

Returns Management

To eliminate excessively high inventories of its Pampers disposable diapers at various points along its supply chain because of such distorted information, Procter & Gamble did all of the following except:

Revise its sale processes

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Safety stock

In the supply chain, components or parts are referred to as:

Secondary Products

Which of the following enables a business to connect customer conversations and relationships from social networking sites to CRM processes?

Social CRM

Which of the following is not an example of a next-generation enterprise application?

Social CRM

Which of the following is not an example of next-generation enterprise applications?

Social CRM

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a

Supply chain

Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner?

Supply chain execution system

Marketing modules in CRM systems provide tools for all of the following except:

assigning and managing customer service requests.

Operational CRM applications include tools for all of the following except:

calculating CLTV

Selling a customer with a checking account a home improvement loan is an example of:

cross-selling

Supply chain execution systems provide all of the following functions except:

generating demand forecasts for products

The business value of an effective supply chain management system includes all of the following except:

improved delivery service

SFA modules in CRM systems provide tools for all of the following except:

managing customer service requests

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

planning; execution

Walmart's continuous replenishment system is an example of a________ model.

pull-based

The bullwhip effect can be countered by:

reducing information uncertainty

Using social networking tools to converse with customers is called:

social CRM

The ________ includes a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them?

upstream portion of the supply chain

CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.

· Operational

Enterprise software is built around thousands of predefined business processes that reflect:

Best practices

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect

Bullwhip

To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by:

Changing the ERP software as needed to match their own processes

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

Churn rate

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

Customer lifetime value

The total time it takes to complete a business process, from start to finish, is called its ________ time.

Cycle

Which supply chain planning function determines how much product is needed to satisfy all customer demands?

Demand planning

Which of the following customer relationship management applications provides analysis of customer data?

Analytical CRM

Which of the following tools is used to analyze customer buying patterns?

Analytical CRM

A company having difficulty with timely delivery of parts to its manufacturing plants should implement a ________ system

Supply chain planning

Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product?

Supply chain planning system

Which of the following is the last entity in the downstream portion of a supply chain?

Tier 3 supplier

A ________ is an interaction with a customer.

Touch Point