OMIS.350-Final

plant (physical attributes or resources)

A branch manager for a national car rental company is in the process of conducting a SWOT analysis for her location. Which of the 5 Ps can she examine using the company's inventory management system for its rental fleet?

monopolistic competetion

According to Professor Porter, a business must differentiate itself from its competitors. One method is to encourage customers to believe that an organization provides higher quality goods or better service, then the organization can charge a premium, or gain market share, or (ideally) both. For example, by placing a swoop icon on a sweatshirt, Nike is able to charge a higher price. This methodology is called

legal

An international automobile manufacturer is concerned about how its global operations will be impacted by changing government standards for auto emissions and fuel efficiency. Which component of a PESTEL analysis can best help the manufacturer evaluate any threats posed by these policy changes?

the website crashes due to a coding error or attack by hackers

An online photo printing company can temporarily lose its e-commerce ubiquity if?

consumers expect integrated shopping experiences that include face-to-face options.

As e-commerce continues to develop, many retailers are likely to maintain some type of "brick-and-mortar" store or physical location primarily because

human resources management

Because employee education and training are so important to ensure that all employees can participate in lean manufacturing processes, ______________ systems play a key role in success.

substitutes

Coca-Cola and PepsiCo dominate the soft drink market. However, during the 2000s, many customers switched from soft drinks to water, causing Coca-Cola and PepsiCo to develop Dasani and Aquafina. The ability of customers to switch from one product to an alternate product illustrates what Porter called the force of

its low barriers to entry

Coffee vendors who operate small, drive-up coffee stands find it difficult to charge significantly higher prices than their many competitors do. What aspect of the coffee stand business makes raising prices difficult?

blue

Creating an entirely new market is an example of a ________ ocean strategy.

large production or purchasing power

Economies of scale means using

substitutes

If McDonald's and Burger King raise prices too high, customers may switch from burgers to tacos. This illustrates Porter's force of

customers

If an increase in price results in a relatively large decrease in demand for the product, the firm cannot easily increase its profit margin. This demonstrates which of Porter's 5 forces?

competitive advantages

Management information systems allow managers to build upon an organization's existing strengths to create

type of presence

Manuel runs a small business that paints residential interiors. He has decided most of his current customers can best be reached by sending out a seasonal email newsletter. He will target new customers by placing ads on Facebook targeted at people located within 20 miles of his business who have searched for house painters. Where would he place this information on an e-commerce presence map?

-$6.00

Michelle runs an Etsy shop. In one month, she spends $2,800 promoting her shop on Etsy and other social media sites, gaining 50 new customers. Customers purchase products that cost $100, and the cost of her buying materials is 50% of the selling price. What is the actual profit (or loss) per customer, taking into account materials and promotional costs?

websites, email, social media sites, and offline media

On an e-commerce presence app, what is presence?

user-generated

Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is referred to as

consumer to consumer

Online marketplaces where one consumer sells to another consumer are called

fast-follower

Over 50 percent of all innovative products fail in the market, while over 80 percent of the successors to the products succeed. This is a key tenet of ________ strategy.

disruptive innovation

Sears revolutionized catalog (mail order) sales but failed to make the e-commerce leap. Amazon capitalized on this technology. What concept underlies Amazon's success?

competitive advantage

Simon sells products with higher perceived values than his competitors' offerings. This provides Simon's firm with

the United States

The e-commerce company with the highest revenue is based in which country?

previously depended on foot traffic into one physical store to sell their products

The organizations likely to benefit the most from the global reach of e-commerce are those that

web

To remain relevant in today's e-commerce landscape, many businesses use progressive ________ applications to undertake m-commerce.

brick-and-mortar store locations

What does business-to-consumer (B2C) e-commerce replace?

When supply chain disruptions occur, a lack of sufficient inventory on hand can lead to widespread shortages.

What is a downfall to just-in-time manufacturing and inventory management?

B2G transactions involve a prenegotiated contract

What is a key difference between business-to-government (B2G) transactions and other types of e-commerce?

red ocean strategy

When competitors seek to gain competitive advantage through price leadership or by making product improvements, Professors W. Chan Kim and Renee Mauborgne would say they are using a(n)

personnel (workforce)

When conducting a SWOT analysis, an organization's human resource management system is used to evaluate the relative strength or weakness of its

the force of new competitors

Which of Porter's 5 forces is countered by the barriers to entering a market?

legal considerations

Which of these is the "L" factor that managers examine while conducting a PESTEL analysis?

increased

With the increasing presence of Internet e-commerce sites, the force of customers has