PAID SEARCH (PPC) WITH GOOGLE ADS Quizzes

Managing how much you pay for a click in a Google Ads bid auction is critical to optimizing a PPC campaign. What key factors help determine how much you pay for a click in Google Ads?

Estimated CTR of your landing page Quality score and max CPC bid of competitors Quality score of your landing page

PPC advertising, by its nature, needs to work within a budget. What are the basic principles for setting a budget and configuring bids for paid advertising in Google Ads?

A budget is the amount you are willing to spend each day on a specific campaign A bid is the amount you are willing to pay for a click Setting a higher bid can improve the position of your ad in a SERP.

Improving quality score is the most cost-effective way to improve the ranking of a page for a given search term. What factors help determine how Google ranks a landing page for quality score?

Ad relevance to keywords Device optimization Page speed

How do you measure valuable click actions generated on a website using Google Ads?

Add conversion tracking

Ad Groups help marketers manage thematically linked campaigns. What search campaign elements are entered using Ad Groups in Google Ads?

Ads Manual Bids Keywords

How can you be persuasive when interacting with others?

Be assertive from the offset Ensure your body language and facial expressions match your message

percentage of impressions that lead to a click

Click Through Rate

Percentage of clicks that turned into conversions

Conversion Rate

The KPIs you track should reflect the business's goals and how they can be achieved. What KPIs are typically used to measure the success of paid search campaigns?

Conversion Traffic Awareness Brand searches

Total cost of PPC media spend to generate a sale or conversion

Cost Per Acquisition

Total cost of generating traffic divided by the total number of conversion

Cost Per Conversion

Cost for serving a batch of 1,000 impressions

Cost Per Impression

Keywords, ad copy, and landing pages are the critical components in a paid search campaign. What key actions are required to align any PPC campaign effectively to a consumer's needs? (3 answers)

Drive the consumer to the product landing page to resolve their need Create effective ad copy positioning the product as the best solution Anticipate what the consumer is seeking by choosing the right keywords

Well-written ad copy drives more clicks on PPC ads. What are best practices when creating PPC ad copy?

Effective ad copy can contain a number of keywords and a directional CTA Headlines must be 30 characters or less Use ad extensions to provide additional context for the product or service

Google Ads includes features to help manage multiple paid search campaigns efficiently. Using Google Ads, how can you organize and manage lists of keywords to promote different products to different audiences?

Group keywords into similar themes using Ad Groups Manage the daily budget for Ad Groups using Campaigns

Google Ads Editor is a key tool for optimizing paid search campaigns. What is the key benefit of using Google Ads Editor?

Implementing bulk changes to Google Ads accounts in a short time period

Number of impressions received divided by the estimated number of impressions available

Impression Share

Search marketers spend a lot of time researching keywords. What are the benefits of using Google Keyword Planner when researching keywords for a PPC campaign?

It shows month-to-month keyword volume trends that can help pinpoint keywords for seasonal campaigns It suggests keyword ideas based on historical, current, and emerging search trends

Linking a Google Ads to Google Analytics is often advantageous for search marketers. What are the key benefits from linking a Google Ads account to Google Analytics?

Measure ROAS for e-commerce clients Gain deeper insight into how paid search performs against other channels Access post click website engagement metrics

What are the benefits of using pay-per-click advertising?

Metrics are easily measured Ads can be changed quickly

Before calculating the overall budget required for a paid search campaign, you first need to estimate the number of clicks the campaign should generate.

Multiply Impressions x CTR

Using Google Ads, marketers can create a range of different campaigns, including search, display, and shopping campaigns. What campaign elements need to be configured in Google Ads when setting up an optimized search campaign?

Select a location and language to target Select the objective for the campaign