PR chpt 14 & 17

Depending on the coverage an organization gets, ___________ can tarnish or enhance its corporate reputation.

media relations

____________ helps companies determine if policies and communication strategies have to be revised to improve reputations.

Customer relations

__________ is/are used to release financial information to multiple media outlets at the exact same time.

Electronic news service

___________ is important because they are the organization's ambassadors.

Employee relations

________ helps to promote human rights and provides social and medical services.

Enviromental relations

_______ is a graphical display of facts and figures

Infographics

It is very important for a company to maintain communications with prospective shareholders and financial media. This often decides the health and wealth of a company. What is this called?

Investor relations

ppl often spread the word about an experience with a company. Therefore, it is essential for companies to address any dissatisfaction that customers may have . What are the companies ALWAYS supposed to do?

Maintain customer relations

The employees of Mapes. were not happy with the management after a change in the board of directors. They did not put forth any effort to communicate with its employees and address basic needs. What did the new management fail to do?

Maintain employee relations

EXX Ltd. formed a PR dept that spent timeproviding reporters with info about the business operations of their clients and employers. This helped the company improve its reputation among the customers, which it had failed to achieve. What did the company do differently to achieve this success?

Maintain media relations

____ uses a feature angle rather than a lead to give away the key message

Mat feature release

To inform the public about newly launched products, companies arrange for a meeting of journalists and product experts. What are these meetings called?

Media interviews

While launching a product in Asia, X-Labs decided to go the traditional way. It distributed folders to journalists, which contained printed materials such as news releases, fact sheets of the company, brochures, etc. What are these folders called, and what are they used for?

Media kits; bc they give complete information about a company

As a part of its promotional campaign, a company decided to invite journalists to visit its manufacturing facility. The company offered to cover all the expenses of the journalists such as food, transport, etc. What is this kind of interaction called?

Media tour

Whenever Sun Systems Co. launches a product, Tim receives an e-mail from the company. He then visits the website and gets information about the new product. Which part of the company's website does he get this information from?

Online newsrooms

Reporters take approx. 3 seconds to decide whether to read a news release or not. why?

People are visual

When steps are taken to rebuild people's trust in a business after years of negative publicity, it is called developing

Public relations

Johnson is a journalist who writes about newly launched products. He always gets a page from the companies, which lists the characteristics of a new product. What are these called?

Summary sheets

Brenda was very happy with the success of the project she was handling. She wanted the news to be covered by the local news channel and called the reporter several times. She should

avoid being desperate

The process of a company paying a newspaper to write a positive article about its achievements is termed

brand journalism

a one page summary that provides basic facts about an organization is called a

corporate profile

A college distributed pamphlets to companies inviting them for their placement drive. Facts and statistics were included in the pamphlets by using visual graphics. What is this kind of representation of information called, and why is it used?

infographics; bc data in regular texts may be boring

______ helps to keep a companies health and wealth in good condition

investor relations

Branding and publicity of a product is as important as producing a good product. Keeping this in mind, companies today come up with creative ideas to reach out to potential customers. What is this called?

maintaing marketing comm relations

using tactics and tools of PR to support promotional and sales objectives is called

marketing PR

The ________ of publicity photos should be good as they are reproduced in a variety of formats.

quality

In this day and age, organizations all over the world have campaigned for donations for various causes. Why have companies started doing this?

to improve corporate philanthropy