PR Quizzes Exam 2 (8,9,11,12,15,17)

Customer satisfaction has always been considered important because of the power of

"word of mouth" advertisign

You work for a large technology firm that is unveiling a major new product that you believe will revolutionize the mobile phone and create many new jobs. Your best media relations tool is:

A news conference

What is the basic principle of the contingency theory of conflict management in public relations?

A number of factors influence public relations practice

The legal doctrine of "fair use" means

Brief portions of copyrighted material can be used with attribution

Which of the following is NOT a PRAA core value?

Confidentiality

_____ are defined as a "major occurrence with a potentially negative outcome affecting the organization, company, or industry, as well as its publics, products, services, or good names

Crises

How are media kits most often used?

For major product launces

Which of the following government agencies has jurisdiction to determine if advertisements are deceptive or misleading?

Federal Trade Commision (FTC)

For federal, state and local governments to function effectively, each branch needs to:

communicate effectively with its constituents

Managed correctly, the proactive phase of the conflict management life cycle can:

Prevent a conflict from arising

What is the first phase of the conflict management lifecycle?

Proactive

The contingency theory of strategic conflict management considers public relations as a continuum process between an organization and its public

True

the term "lobbying" is closely aligned with

governmental relations AND public affairs

When a company's product is featured in a TV show, it's called

product placement

According to a recent study, ___ percent of journalists said they use public relations sources for their stories

80%

The legal doctrine of the "right of publicity" provides:

Celebrities the sole ability to cash in on their fame

Which of the following describes mass media before advent of the Internet?

Controlled by professional gatekeepers (editors and publishers), costly to publish, mostly one-way communication with limited feedback channels, centralized/top-down, (ALL OF THE ABOVE)

What is the most accommodative response in an image restoration strategy?

Profuse apology

Suppose your boss asks you to do something unethical on behalf of a client. You are concerned about keeping your job. What is the best course of action?

Use the PRSA Code of Ethics as a framework for responding AND remind him/her of the affected publics

Which of the following scenarios could trigger a libel suit?

You send out a news release that contains false statements and injures someone's reputation