Practice exam 2 MKT4301

The test of an experimental manipulation to intended make sure that the manipulation does produce desired differences in the independent variable is called a ____.

Manipulation check

Systematics errors are also called _______.

No sampling errors

People who cannot be contacted or who refuse to participate are called _______.

Nonrespondents

Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?

Basic experimental design

In which experimental research design does each subject receive only one treatment combination?

Between-subjects design

When a research agency conducts all telephone interviews from a single location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively, __________ is being used.

Central location interviewing

All of the following are experimental design elements EXCEPT for the ______?

Manipulation of the dependent variable

Main effects are differences in the means based on _________ experimental variable (treatment).

A single

________ subjects about the true purpose of a lab experiment following its conclusion is important for the ethical treatment of subjects.

Debriefing

Which survey research method is typically the most expensive?

Door-to-door personal Interview

The group receiving the treatment being studied is called the ________.

Experimental group

Research projects involving experimental manipulations that are implemented in a natural environment are called ________?

Field experiments

When a competitor introduces a 15 percent price cut in order to blunt the effect of a test marketing study, an ______ effect has occurred.

History

Caroline is participating in an experimental study in which she is taking an herbal supplement and the researcher measures her perceived energy levels for several weeks. Although she doesn't know it, the supplement she is given in the study does not contain the herb of interest. However, Caroline feels as though she has more energy than before, and she attributes it to the herbal supplement. This effect is called a(n) ____.

Placebo effect

A researcher can equally distribute the effects of extraneous variables to all conditions in an experiment by using _______.

Ramndomization

All of the following are disadvantages of test-marketing EXCEPT?

Real world setting

Monica is conducting an experiment where all subjects see all of the ads she is testing. This type of experiment in which an individual subject is exposed to more than one level of an experimental treatment, is called a ___________ design.

Repeated measures

A food company tests a new product by having one group of subjects taste their own product first and then taste a competitors product second, while a second group of experimental subjects tastes the competitors product first followed by the company's own product. Which type of experimental design is being used?

Counterbalanced

Which type of bias is occurring when a respondent tells the Interviewer that he reads. THE WALL STREET JOURNAL on a daily basis so that he can impress the interviewer?

Interviewer bias

John was called by a market researcher and asked a few questions about his television viewing habits. The researcher then asked him to go to a Web site to complete a more comprehensive survey. This type of study that employs a combination of survey methods is called a ____.

Mixed-mode survey

Systematic error is divided to _________.

Respondent error and administrative error

When a research company pulls a random sample of people from a phone book and that sample does not include people with unlisted numbers or who do not have landline telephone service, we say that the sample contains _____.

Sample selection error

When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner, ____ has occurred.

Self-selection bias

If the sampling units in a experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable, _________ may occur.

Systematic error