Princ Mass Media Exam 1
An activist Native American press has provided oppositional voices to mainstream American media since 1828, when the _____ appeared in Georgia.
Cherokee Phoenix
In 2009, Congress passed the Webcaster Settlement Act, which enabled Internet radio stations to negotiate royalty fees directly with the recording industry. In 2012, _____ became the first company to strike such a deal. Please choose the correct answer from the following choices, and then select the submit answer button.
Clear Channel
In 2004, singer Janet Jackson suffered a "wardrobe malfunction" during a Super Bowl performance that led the Federal Communications Commission (FCC) to fine the CBS network $550,000. This was an indirect result of which federal act?
Communications Act of 1934
What is a potential implication of the proliferation of third- and fourth-screen devices?
Consumers may no longer need television sets.
How do direct broadcast satellite (DBS) services differ from cable services
DBS services transmit their signals directly to satellite dishes on or near customers' homes.
Which of the following is a direct broadcast satellite (DBS) service?
DIRECTV
Acme Cable System, which operates in Townsville, had revenues of $1 million in the past year. What is the maximum amount that Acme Cable System can be required to pay Townsville as part of its franchise agreement?
$50,000
The ownership of the National Broadcasting Company (NBC) was shared by all of the following companies EXCEPT
AT&T.
How did the development of cable, VCRs and DVD players, DVRs, the Internet, and smartphone services affect television's early promise that it could bypass traditional print literacy and reach all segments of society?
It fragmented the TV audience by providing more specialized and individual choices.
How did cable news change the TV news game?
It offered viewers information and stories in a 24/7 loop.
Why did TV networks drop quiz shows in the 1950s?
It was discovered that the shows were rigged.
Who developed the earliest known written news account?
Julius Caesar
In 2000, the FCC approved a new noncommercial _____ class of 100-watt stations to give voice to local groups lacking access to the public airwaves.
LPFM
Simon works as a deejay for a station that operates a community LPFM station. What is this an example of?
Localism
Which statement is NOT a fact shown by James Maxwell's equations?
Magnetism and heat radiate at the speed of sound.
Lorelai and Kevin talk on the phone every afternoon. Which activity are they engaging in?
Narrowcasting
AT&T's model of setting up a group of broadcast stations that share programming produced at a central location is still reproduced in radio companies such as Cumulus Media and iHeartRadio (formerly Clear Channel). What is this model called?
Network
Which movement began in September 2011 in New York?
Occupy Wall Street
What was the first communication satellite capable of receiving, amplifying, and returning signals?
Telstar
What happened as a result of the Supreme Court's ruling in the Midwest Video case?
The FCC was barred from mandating cable channels' content.
Why did the FCC gradually phase out the ban limiting network production?
The growth of cable and home video had increased competition.
How has the consolidation of cable, broadcasting, and telephone companies affected the television industry?
There have been periodic blackouts of certain channels due to business disputes.
The sale of 550,000 radio receivers for $55 each by the close of 1923 is evidence of which statement?
There was a large population affluent enough to invest in new technology.
_____ occurs when viewers record shows and watch them at a later, more convenient time.
Time shifting
Which of the following was NOT one of the advantages transistors had over vacuum tubes for use in radios?
Transistors produced more heat than vacuum tubes.
_____ was the first radio station to regularly sell commercial time to advertisers.
WEAF
_____ established the first commercial broadcast radio station. Please choose the correct answer from the following choices, and then select the submit answer button.
Westinghouse
Craig works as a deejay in format radio. He doesn't generally select the music he wants to play but instead follows a prearranged playlist. This is an example of
a program log.
What key tactic did William Paley use to expand CBS into areas formerly controlled by NBC?
advertising
In the future, it is MOST LIKELY that television will
be about serving small audiences rather than large audiences.
Ray watches his favorite television show, Game of Thrones, every Sunday night on HBO with a few friends. This is an example of a
broadcast.
Following charges from the Federal Trade Commission (FTC), RCA acted to increase its radio industry interactions. What was RCA trying to encourage?
competition
Sitcoms typically feature characters that
face a personal problem or family crisis.
Thomas works as an assistant at a radio station. The station wants to start offering The Glenn Beck Program in its market. Which company will Thomas need to contact?
iHeartMedia
Those working in the newspaper industry have all of the following concerns EXCEPT:
increased watchdog journalism.
The two major characteristics of yellow journalism were sensational stories and:
investigative journalism.
To please advertisers, radio formats target audiences based on all of the following factors EXCEPT
listening history.
In 1921, the U.S. Commerce Department officially licensed five radio stations for operation; by early 1923, how many stations were operating?
more than 600
The cable era introduced _____, the providing of specialized programming for diverse and fragmented groups.
narrowcasting
In 1923, when AT&T aired a program simultaneously on its flagship WEAF station and on WNAC in Boston, the phone company created the first
network.
Literary journalism is sometimes called _____ journalism.
new
William Paley and Edward Bernays modified a concept called
option time
Many college newspaper editors report that the most popular feature in their papers is the:
police report.
Podcasts can be played on a computer or on
portable MP3 players.
The first national electronic mass medium was
radio
Maggie listens to her college radio station all day on some days and has noticed that the deejays repeat a few songs many times over the course of the day. What technique is this college station using?
rotation
A miniseries typically
runs on consecutive evenings.
Approximately _____ TV stations are in operation today in the United States.
seventeen hundred
In TV viewership measurement, a _____ is a statistical estimate of the percentage of homes that are tuned to a specific program but expressed as a percentage of households that are actually using their sets at the time of the sample.
share
The dominant place for local merchants to advertise, according to Pew's State of the News Media 2010, is in which news medium?
small dailies and community weeklies
Which of the following was NOT an event that led to a resurfacing of interpretive journalism in the 1950s?
the Arab Spring
HBO and other cable television networks must comply with certain regulations set forth by which organization?
the FCC
The most famous single radio broadcast of all time was an adaptation of H. G. Wells's War of the Worlds. The show was broadcast in 1938 in the style of a radio news program and caused panic among listeners. Following the broadcast, a warning was issued by
the FCC
The Radio Act of 1927 created _____, whose members were appointed by the president.
the Federal Radio Commission
Mel broadcasts his own radio show using a short-range device. He often finds that his show is hampered by interference from local stations. This illustrates
the finite supply of radio frequencies.
The _____ show, developed from stage acts and vaudeville, began with the Eveready Hour on WEAF in 1923.
variety
In 1928, William Paley bought a controlling interest in which company?
CBS
About what percentage of all U.S. spending on media advertising goes to radio stations?
10 percent
Online ad sales for newspapers accounted for about 17 percent of U.S. newspapers' advertising revenue in 2014.
17
Guglielmo Marconi received a patent on wireless telegraphy in what year?
1896
In 2016, joint operating agreements (JOAs) were in place in all of the following locations EXCEPT:
Baltimore, Maryland.
ABC does NOT own a portion of which of the following cable channels?
Bravo
Offering static-free radio reception, _____ supplied high fidelity and clarity, making it ideal for music.
FM
With passage of the Communications Act of 1934, the FRC became the
Federal Communications Commission (FCC).
Damien is conducting an experiment using electromagnetic waves. When preparing his equipment, he connects his transmitter to the earth. What word BEST describes what Damien is doing?
Grounding
Which type of radio enables AM and FM radio broadcasters to multicast up to three additional compressed digital signals within their traditional analog frequency?
HD
Which paper do historians consider the best of the colonial newspapers?
Pennsylvania Gazette
Which was the earliest newspaper targeted at an ethnic group?
Philadelphische Zeitung
How did the FCC's Financial Interest and Syndication Rules (fin-syn) affect the TV networks?
Profits dropped because networks could no longer charge certain fees.
Under the provisions of the _____ Act and the Corporation for Public Broadcasting (CPB), NPR and PBS were mandated to provide alternatives to commercial broadcasting.
Public Broadcasting
Which company developed the color broadcasting system that became the color standard for the TV industry in the United States?
RCA
By August 1922, AT&T had sold its first radio ad to a New York real estate developer for $50. What effect did this have?
Radio was no longer seen as a public service.
What was the first quiz show to run in prime time after the quiz-show scandal of the 1950s?
Who Wants to Be a Millionaire?
Which of these is considered a third screen?
a computer screen
Which problem is NOT one of those currently faced by public television?
a lack of programming
