Principles of Marketing Exam 2 (6-10)
The decision process by which business buyers determine which products and services their organizations need to find and evaluate and choose
business buying process
business buyer behavior refers to the
buying behavior of the organizations .. for use and production that are ...sup
which of the following is an internal source for new product ideas
company executives
the perceived value of different product offers can be assessed by __
conducting surveys and experiments
customers buy frequently, immediately, and minimal comparison
convenience products
which of the following process does the value based pricing reverse
cost based pricing
effective __ pricing involves understanding how much value consumers believe is
customer oriented
what sets the ceiling for product prices
customer perception of the products value
__ pricing uses buyers perception of value
customer value based
many companies have developed __ programs to encourage employees to develop new product ideas
intrapernerial
__ consist of evaluation each market attractiveness when deciding which market to enter
market target
the owners of a manufacturing firm in ohio have developed a core network
supplier development
which of the following is an external source for ideas
suppliers
__ segmentation based on social class, lifestyle, personality characteristics,
psycho-graphic
__ involves dividing buyers by distinct characteristics
segmentation
form of product that consist of activities offers for sale intangible, do not ownership of anything
services
__ are less frequently purchases products and services that consumers compare price style
shopping products
__ are consumer products and services with unique characteristics, - special purchase effort
specialty products
in which of the following would the buyer reorder a product without any modifications
straight re-buy
__ involves systematically developing networks of supplier partners
supplier development
are consumer products that consumer does not normally think about buying
unsought products
business demand that comes from demand for consumer demand is known as __ demand
Derived
consumer products refer to __
Products services bought by final consumers for personal consumption
a product idea is ___
a possible product that a company can see itself offering to the market
at the third level, product must build ___
augmented product
__ segmentation divides based on knowledge, attitudes, uses or responses concerning a product
behavioral
business markets are similar to consumer markets
both involve people who satisfy needs
__ segmentation divides based on age, income, ethnicity, generation, occupation, religion
demographic
Jeremy's a handbag manufacturer carries
derived
__ involves distinguishing the firms market offering for customer market value
differentiation
__ segmentation has long been used in clothing, cosmetics, toiletries, and magazines
gender
__ calls for dividing the market into regions states counties cities or even neighborhoods
geographic
__ pricing refers to offering just the right combination of quality and gratifying product at a fair price
good value
which of the following involves introducing less expensive versions of brand name products
good value pricing
pricing involves charging higher prices on everyday basis but running promotions
high low pricing
new product development starts with ___
idea generation
new product development process the first idea reducing stage is ___
idea screening
products are those products bought for further processing or for use in conducting a business
industrial
which of the following is a significant challenge presented by the product life cycle
new product development
product improvements, modifications, and original products can all be classified as ___
new products
__ refers to a business buying situation where the buyer purchases product for first time
new task
__ segmentation occasions get the idea to buy, actually make purchase
occasion
__ are industrial products
office supplies
__ consist of clear distinctive place in the minds of target consumers
positioning
__ refers to the amount of $ charged for a product or service
price
is the only element in the marketing mix that produces revenue
price
what sets the floor for product prices
product cost
