Principles of Marketing Exam 2 (6-10)

The decision process by which business buyers determine which products and services their organizations need to find and evaluate and choose

business buying process

business buyer behavior refers to the

buying behavior of the organizations .. for use and production that are ...sup

which of the following is an internal source for new product ideas

company executives

the perceived value of different product offers can be assessed by __

conducting surveys and experiments

customers buy frequently, immediately, and minimal comparison

convenience products

which of the following process does the value based pricing reverse

cost based pricing

effective __ pricing involves understanding how much value consumers believe is

customer oriented

what sets the ceiling for product prices

customer perception of the products value

__ pricing uses buyers perception of value

customer value based

many companies have developed __ programs to encourage employees to develop new product ideas

intrapernerial

__ consist of evaluation each market attractiveness when deciding which market to enter

market target

the owners of a manufacturing firm in ohio have developed a core network

supplier development

which of the following is an external source for ideas

suppliers

__ segmentation based on social class, lifestyle, personality characteristics,

psycho-graphic

__ involves dividing buyers by distinct characteristics

segmentation

form of product that consist of activities offers for sale intangible, do not ownership of anything

services

__ are less frequently purchases products and services that consumers compare price style

shopping products

__ are consumer products and services with unique characteristics, - special purchase effort

specialty products

in which of the following would the buyer reorder a product without any modifications

straight re-buy

__ involves systematically developing networks of supplier partners

supplier development

are consumer products that consumer does not normally think about buying

unsought products

business demand that comes from demand for consumer demand is known as __ demand

Derived

consumer products refer to __

Products services bought by final consumers for personal consumption

a product idea is ___

a possible product that a company can see itself offering to the market

at the third level, product must build ___

augmented product

__ segmentation divides based on knowledge, attitudes, uses or responses concerning a product

behavioral

business markets are similar to consumer markets

both involve people who satisfy needs

__ segmentation divides based on age, income, ethnicity, generation, occupation, religion

demographic

Jeremy's a handbag manufacturer carries

derived

__ involves distinguishing the firms market offering for customer market value

differentiation

__ segmentation has long been used in clothing, cosmetics, toiletries, and magazines

gender

__ calls for dividing the market into regions states counties cities or even neighborhoods

geographic

__ pricing refers to offering just the right combination of quality and gratifying product at a fair price

good value

which of the following involves introducing less expensive versions of brand name products

good value pricing

pricing involves charging higher prices on everyday basis but running promotions

high low pricing

new product development starts with ___

idea generation

new product development process the first idea reducing stage is ___

idea screening

products are those products bought for further processing or for use in conducting a business

industrial

which of the following is a significant challenge presented by the product life cycle

new product development

product improvements, modifications, and original products can all be classified as ___

new products

__ refers to a business buying situation where the buyer purchases product for first time

new task

__ segmentation occasions get the idea to buy, actually make purchase

occasion

__ are industrial products

office supplies

__ consist of clear distinctive place in the minds of target consumers

positioning

__ refers to the amount of $ charged for a product or service

price

is the only element in the marketing mix that produces revenue

price

what sets the floor for product prices

product cost