Propaganda Definitions

Testimonial

A method of propaganda in which a famous person is used to endorse a product, ideal, or candidate even though that famous person really has no qualifications to be making such judgments.

Euphemisms

A method of propaganda in wich indirect words or terms are used to make something sound less unpleasent

Transfer

A method of propaganda that connects two ideas that are totally unrelated, to either encourage or criticize an idea.

Bandwagon

A method of propaganda that creates a sense of excitement to make people want to join in because "everyone is doing it"

Glittering Generalities

A method of propaganda that employs the use of intensely emotionally appealing words so closely associated with highly valued concepts and beliefs that they carry conviction without supporting information or reason

Name-calling

A method of propaganda that is an attempt to turn people against and opponent or an idea by using unpleasant labels or descriptions for that person or idea.

Exaggeration

A method of propaganda that makes predictions or statements without having enough facts to support them.

Card Stacking

A method of propaganda that offers only the facts to support one side of an argument or issue, ignoring the facts that support the other side of the story.

Fear

A method of propaganda that suggests something terrible will happen if people don't believe or behave a certain way.

Plain Folks

A method of propaganda that uses "folksy" or common, regular, images and language to make a candidate or idea appear to be good for the ordinary, normal people.

Propaganda

The communication of information to spread certain ideas, beliefs, or practices and shape or influence public opinion. It is oftentimes deceptive or dishonest.