PSY of ADV 319 Exam 2

others who are present in a consumers physical and social environment when they make a purchase are

co-consumers

others who are present ina consumers physical and socai environment when purchases are made are called

co-consumers

a bucket is consumer decision making is

cognitive, habitual, and affective

psychologist David Katz developed the ______ of attitudes

functional theory

what are the 5 stages of life cycle (cigna)?

independent coupling parenting launching kids retirement

the VALS2 group that has the highest degree of resources and innovation is termed the ______. this group is concerned with social issues and is open to change

innovators

What is the role of affect in decision making?

it gives lift, it allows us to mark a decision as positive or negative based on prior experience and resulting emotions

the ______ function of sttitudes applies when a person is in am ambiguous situation and needs order, structure, or meaning

knowledge

5 categories of Brand Personality

sincerity excitement competence sophistication ruggedness

mexico and indonesia are considered _______ countries

slow countries

which of the following is NOT one fo the four levels of the extended self?

state level

according to the sociological tradition of ______, relationships with other people play a large part in forming the self

symbolic interactionism

What is enclothed cognition?

the symbolic meaning of the clothes we wear changes how we behave

allison chewie felt she was always pressed for time, she was feeling _____

time poverty

Cedric runs out of gas on the way to work. He thinks to himself—"How stupid I am!" Cedric has experienced a form of a problem recognition that is being dominated by a downward movement in his actual state.

true

Double-Dip makes ice cream. The only advantage Double-Dip has over its competitors is taste. Double-Dip costs more and has more calories per unit weight. Promotions for Double-Dip should emphasize the experiential hierarchy of the ABC model of attitudes.

true

a pop up store is purposefully designed to come and go very rapidly

true

brand personality is a set of traits people attribute to a product as if it was a person

true

identification occurs when we form an attitude to conform to another persons or groups expectations

true

the ego is the referee in the fight between temptation and virtue

true

the research on loss aversion suggests that people tend to emphasize their losses more than their gains

true

the thrill of the hunt is considered a hedonic shopping experience

true

what is the Botsman Ted Talk about

trust, influence, and reputation capital

which statement best explains the research finding of two sided messages to communicate with consumers

two sided messages can be quite effective, yet marketers rarely use them

consumer researchers have adapted some of freuds ideas. in particular, his work highlights the potential importance of _______ that influences our purchases

unconscious motives

Consumer hyperchoice

we are forced to make repeated decisions that are draining and inhibit our ability to make smart choices

what is a major distinction between customers who purchase a product because thay are brand loyal and those who purchase by inertia

whether the customers hold a very positive or weak attitude toward the product

who is more likely to experience time poverty

women

do two-sided messages work and under what conditions?

yes, when not too negative and when competition is known

Attitude

a lasting, general evaluation of people (including oneself), objects, advertisements, or issues

in the ABC model, what to the letters stand for

A-affect (feel) B- behavior (do) C- cognition (think)

what is the difference between augmented and virtual reality?

AR superimposes additional digital information into the physical environment VR enables the use to feel present in the digital environment- requires headsets

in which theory of attitudes do we act and then infer from our actions

Bem's self-perception theory

Freud's structural model has what three parts

Id, ego, superego

What is AIO?

Psychographics: Activities Interests Opinions

what countries does the book list as the fastest?

Switzerland, ireland, germany, japan, and italy

shared memories lead to

archetypes

Neuromarketing measures what three things for ad audiences?

attention, affect/emotion, memory

attitudes only serve one function at a time

false- hard to study and chart

according to _____ we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expand to make that choice

constructive processing

which of the following is considered a post-purchase process

consumer satisfaction

a consumers overall reaction to a product after it was purchased is called feature creep

false

consumers physical and social environments have little to do with the motives that are constructed for product usage

false

hedonic shipping is typically motivatedby immediate needs

false

the experiential perspective stresses the importance of learning in deision making

false

the looking glass self is molded by elements of the pop-culture, such as comic book heros

false

the object of an attitude can be an object or an issue, but not a person

false

The ________ of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

low involvement hiearchy

in the 60s freud video we watched in class, what relationships mattered to the protagonist?

mother and father

research conducted by people like Clotaire Paraille is called what

motivational research- focuses on our unconscious motivations (based on Freud)

our drive to resolve cognitive dissonance is driven by what?

need for consistency

First stage of development of self concept

preschoolers focus on what they have, possessions

what is the 1st step in the purchase decision process?

problem recognition

accroding to _____ utility is defined in terms of gains and losses

prostpect theory

What is symbolic interactionism?

relationships with others shape who we are and we interpret our environment through symbols that have shared meaning with those others

nike ads often appeal to what?

self efficacy- just do it

3 parts of the self-concept

self image- how you percieve youself and how you think that others percieve you self esteem- how you feel about yourself (emotional) self efficacy- a persons judgement about being able to perform a particualr activity