PSY of ADV 319 Exam 2
others who are present in a consumers physical and social environment when they make a purchase are
co-consumers
others who are present ina consumers physical and socai environment when purchases are made are called
co-consumers
a bucket is consumer decision making is
cognitive, habitual, and affective
psychologist David Katz developed the ______ of attitudes
functional theory
what are the 5 stages of life cycle (cigna)?
independent coupling parenting launching kids retirement
the VALS2 group that has the highest degree of resources and innovation is termed the ______. this group is concerned with social issues and is open to change
innovators
What is the role of affect in decision making?
it gives lift, it allows us to mark a decision as positive or negative based on prior experience and resulting emotions
the ______ function of sttitudes applies when a person is in am ambiguous situation and needs order, structure, or meaning
knowledge
5 categories of Brand Personality
sincerity excitement competence sophistication ruggedness
mexico and indonesia are considered _______ countries
slow countries
which of the following is NOT one fo the four levels of the extended self?
state level
according to the sociological tradition of ______, relationships with other people play a large part in forming the self
symbolic interactionism
What is enclothed cognition?
the symbolic meaning of the clothes we wear changes how we behave
allison chewie felt she was always pressed for time, she was feeling _____
time poverty
Cedric runs out of gas on the way to work. He thinks to himself—"How stupid I am!" Cedric has experienced a form of a problem recognition that is being dominated by a downward movement in his actual state.
true
Double-Dip makes ice cream. The only advantage Double-Dip has over its competitors is taste. Double-Dip costs more and has more calories per unit weight. Promotions for Double-Dip should emphasize the experiential hierarchy of the ABC model of attitudes.
true
a pop up store is purposefully designed to come and go very rapidly
true
brand personality is a set of traits people attribute to a product as if it was a person
true
identification occurs when we form an attitude to conform to another persons or groups expectations
true
the ego is the referee in the fight between temptation and virtue
true
the research on loss aversion suggests that people tend to emphasize their losses more than their gains
true
the thrill of the hunt is considered a hedonic shopping experience
true
what is the Botsman Ted Talk about
trust, influence, and reputation capital
which statement best explains the research finding of two sided messages to communicate with consumers
two sided messages can be quite effective, yet marketers rarely use them
consumer researchers have adapted some of freuds ideas. in particular, his work highlights the potential importance of _______ that influences our purchases
unconscious motives
Consumer hyperchoice
we are forced to make repeated decisions that are draining and inhibit our ability to make smart choices
what is a major distinction between customers who purchase a product because thay are brand loyal and those who purchase by inertia
whether the customers hold a very positive or weak attitude toward the product
who is more likely to experience time poverty
women
do two-sided messages work and under what conditions?
yes, when not too negative and when competition is known
Attitude
a lasting, general evaluation of people (including oneself), objects, advertisements, or issues
in the ABC model, what to the letters stand for
A-affect (feel) B- behavior (do) C- cognition (think)
what is the difference between augmented and virtual reality?
AR superimposes additional digital information into the physical environment VR enables the use to feel present in the digital environment- requires headsets
in which theory of attitudes do we act and then infer from our actions
Bem's self-perception theory
Freud's structural model has what three parts
Id, ego, superego
What is AIO?
Psychographics: Activities Interests Opinions
what countries does the book list as the fastest?
Switzerland, ireland, germany, japan, and italy
shared memories lead to
archetypes
Neuromarketing measures what three things for ad audiences?
attention, affect/emotion, memory
attitudes only serve one function at a time
false- hard to study and chart
according to _____ we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expand to make that choice
constructive processing
which of the following is considered a post-purchase process
consumer satisfaction
a consumers overall reaction to a product after it was purchased is called feature creep
false
consumers physical and social environments have little to do with the motives that are constructed for product usage
false
hedonic shipping is typically motivatedby immediate needs
false
the experiential perspective stresses the importance of learning in deision making
false
the looking glass self is molded by elements of the pop-culture, such as comic book heros
false
the object of an attitude can be an object or an issue, but not a person
false
The ________ of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.
low involvement hiearchy
in the 60s freud video we watched in class, what relationships mattered to the protagonist?
mother and father
research conducted by people like Clotaire Paraille is called what
motivational research- focuses on our unconscious motivations (based on Freud)
our drive to resolve cognitive dissonance is driven by what?
need for consistency
First stage of development of self concept
preschoolers focus on what they have, possessions
what is the 1st step in the purchase decision process?
problem recognition
accroding to _____ utility is defined in terms of gains and losses
prostpect theory
What is symbolic interactionism?
relationships with others shape who we are and we interpret our environment through symbols that have shared meaning with those others
nike ads often appeal to what?
self efficacy- just do it
3 parts of the self-concept
self image- how you percieve youself and how you think that others percieve you self esteem- how you feel about yourself (emotional) self efficacy- a persons judgement about being able to perform a particualr activity