Quiz 15

Which of the following is a major step in selecting advertising media?

Determining reach, frequency, and impact

The first step in creating effective advertising messages is _______.

Planning a message strategy

When P&G developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P&G for the Mr. Clean Magic Eraser?

Informative advertising

Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and statewide media with information about community events and charity fundraisers sponsored by her company. This is an example of the ________ function of public relations.

Press relations

Which of the following is a major element of developing an advertising strategy?

Selecting advertising media