Quiz 3

What is the most basic corporate social responsibility to employees?

To ensure a safe working environment

All of the following are included in the decision-making metric except

likability test

Before flying, Jorden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Jorden probably has a misguided sense of his

locus of control

Conscious marketing encompasses all of the following overriding principles except

recognition of the company's bottom line.

Pauline is about to open a new hardware store. She is making decisions regarding lighting, colors, and layout of merchandise. Pauline knows these ________ factors will influence consumers' purchase decisions.

sensory

All of the following are questions posed in the ethical decision-making metric except

will this action help advance my career?

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property. Previously, they were expected only to answer buyers' questions. The new regulation addressed the marketing ethics problem of

withholding information.

____ entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services.

Conscious marketing

Setting high customer expectations is a good strategy that will help avoid customer dissatisfaction in the long run.

FALSE

Consumers use and process different aspects of advertising or messages. ________ yields greater attention and deeper processing, and leads to strong attitudes and purchase intentions.

High involvement

In the ________ stage, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders

Planning

When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple ________, including the ranchers that supply the food, its customers, and animal welfare groups.

Stakeholders

Key corporate social responsibility (CSR) stakeholders typically include all of the following: the firm's employees and their families customer groups members of the community the environment the firm's partners and competitors

TRUE

The Golden Rule test asks the question, "Would I like to be on the receiving end of this action and all its potential consequences?"

True

All of the following statements regarding corporate social responsibility are true except

a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders.

In the ethical decision-making metric, the question that asks "Would I want the person I admire most to see me doing this?" applies to the

admired observer test.

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, ________ should engage in brainstorming and evaluating alternatives.

all parties relevant to the decision

When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming

conscious marketers.

Before going on his first business trip to China, Bradley asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Bradley is trying to avoid ________ business blunders.

cultural

Tripe bottom line

economic social environmental

The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group's concerns. In the ethical decision-making framework, its next action should be to

engage in brainstorming alternatives.

Postpurchase cognitive dissonance is especially likely for products that are

expensive, infrequently purchased, or associated with high levels of risk.

Kia has to decide which college to attend. This is the most important, riskiest, and most expensive decision she has ever made. She will be engaged in

extended problem solving.

By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' ________ needs.

functional and psychological

Marketers love consumers who engage in ________, buying their company's product with little thought or consideration of alternatives.

habitual decision making

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. The letter writer is critical of a banner displayed at the event with the logos of alcoholic beverages and Hisaoki's company name. Hisaoki never considered that this problem might arise. Hisaoki's company failed to

identify issues

Most big box retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy, or make

impulse purchases.

When Kyle began searching for a new car to replace her old, rusty one, she probably relied on ________ sources of information.

internal and external

Marketers are particularly interested in postpurchase behavior because it

involves actual rather than potential customers.

Tomas, a bank employee, doesn't feel that his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow's hierarchy of needs is Tomas trying to work on?

love

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of

marketing ethical issues.

The ________ for natural skin care company Burt's Bees is to "create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you."

mission statement

A(n) ________ is a need or want strong enough to cause a person to seek satisfaction

motive

Limited problem solving usually relies on

past experience more than on external information.

Generally, people buy one product or service instead of another because they

perceive it to be the better value for them.

Katy has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. She chose to spend considerable effort finding a new hair stylist based on the ________ associated with her purchase decision.

performance risk

The ethical decision-making framework includes all of the following steps except

promote firm's corporate social responsibility

There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's ________ state may adversely affect purchasing decisions.

temporal

The greater the discrepancy between a consumer's needy state and the desired state, the greater

the consumer's need recognition will be.

The consumer decision process model represents

the steps that consumers go through before, during, and after making purchases.