Quiz 5 - Ecommerce

eBay is an example of ____ e-commerce. transaction processing EDI B2B B2C C2C

C2C

Web sites can gather bountiful detailed information about customer behavior and demographics.

True

___ involves the exchange of standard business documents such as invoices and purchase orders. VoIP EDI ERP Private industrial networks

EDI

Disintermediation provides major benefits to the distributor.

False

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

False

Which one of the following is NOT an advantage of E-Commerce? Round-the-clock service: provide better service on a 24/7 basis. Reduced transaction cost: costs of searching for buyers, sellers etc. are reduced Increased reach and extended distribution channels: we can contact more potential customers than before. Information asymmetry: the information asymmetry is increased between sellers and buyers. Information density: we can provide our customers more information about out products and services.

Information asymmetry: the information asymmetry is increased between sellers and buyers.

The lowered costs of information storage, processing, and communication, along with the improvement of data quality has resulted in which unique quality of e-commerce? Information density Richness Customization Interactivity

Information density

In E-Commerce, Web personalization is used primarily as a major marketing tool.

True

Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.

True

The only products that can be delivered over the Internet are those that can exist in a digital form.

True

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as: clickstream advertising. behavioral targeting. online profiling. long-tail marketing.

behavioral targeting.

E-commerce sites should primarily be driven by technology infrastructure Correct! consumer needs investors human resources

consumer needs

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of social shopping. behavioral targeting. long-tail marketing. prediction markets. crowdsourcing.

crowdsourcing.

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features? video ads display ads e-mail ads search engine ads rich media ads

display ads

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product. long-tail lead generation behavioral prediction crowdsource

long-tail

The cost to a merchant of changing the price of a product is called a: pricing cost. dynamic pricing cost. menu cost. switching cost.

menu cost.

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n) net marketplace. e-hub. exchange. private industrial network. marketspace.

private industrial network.

The effort required to locate a suitable product is called price discrimination. search costs. menu costs. shopping costs. surfing costs.

search costs.

You are planning the requirements for a site tracking and reporting system for your company Web site. Which of the following information requirements would not be essential for this function? number of unique visitors pages visited products purchased secure credit card clearing

secure credit card clearing

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence. social media e-mail Web site offline media community

social media