QUIZ: business intelligence

Observing multidimensional data from many different perspectives to create a strategy based on that is called: Select one: a. OLAP b. Linear Regression c. Data mining d. Data processing

a. OLAP

Individuals, who combine strong business experience, a deep understanding of analytics, and determine what data and tools can help further an understanding of the situation, are called: Select one: a. Data scientists b. Data administrators c. Data analysts d. Data engineers

a. data scientists

To analyze various alternative scenarios as accommodating small, medium, or large venue, a manager would use _______. Select one: a. ​the spreadsheet's 'what-if' capability b. the graphing features of spreadsheet software c. the reporting feature of a BI tool d. ​a data visualization tool

a. spreadsheet's what-if capability

In the healthcare context, Scatter diagram could be used to visualize the relationship between age of the patient variable and Length of Stay variable. Select one: True False

a. true

​The graphical representation that summarizes the steps a consumer takes in making the decision to buy your product and become a customer is called _____. Select one: a. ​a word cloud b. a conversion funnel c. ​a scatter diagram d. a pivot chart

b. a conversation funnel

The extensive use of data and quantitative analysis to support fact-based decision making within organizations is called: Select one: a. Business Intelligence b. Business analytics c. Data marts d. Data queries

b. business analytics

Which of the following is incorrect? Select one: a. Measures are metrics or "yardsticks" used to determine how well you accomplished the goal. b. Dashboards could be sketched out for balanced scorecard. c. A measure can be an increase in customer loyalty d. All Targets should represent numerical objectives.

c. a measure can be an increase in customer loyalty

Which of the following is NOT a key capability of BI tools? Select one: a. ​ability to create graphs of results b. ability to zoom in to view various levels of details c. ​ability to provide advice to the user on which model best suits the data d. ability to ​link disparate data to gain various levels of insights

c. ability to provide advice to the user on which model best suits the data

Use hotel booking data to adjust room rates so as to maximize revenue is an example of: Select one: a. OLTP b. Data lakes c. Data mining d. Data queries

c. data mining

Which of the following is NOT considered a BI and analytics tool?​ Select one: a. ​Data visualization b. Regression Analysis c. Online transaction processing d. ​Data mining

c. online transaction processing

One of the goals of business intelligence is to _________. Select one: a. educate the users about business statistics b. ensure the transaction data is properly stored c. ​present the results in an easy to understand manner d. use the most sophisticated techniques

c. presents the results in an easy to understand manner

Which of the following is NOT true? Select one: a. Business Intelligence (BI) includes a wide range of applications, practices, and technologies for the extraction, transformation, integration, visualization, analysis interpretation, and presentation of data b. Business analytics support fact-based decision making within organizations c. Data used in BI is often pulled from internal and external sources to the organization. d. Data mart is one of the techniques used in BI

d. data mart is one of the techniques used in BI

​Which of the following is NOT a component of a KPI (key performance indicator)? Select one: a. ​direction b. measure c. time frame d. ​format

d. format

​What determines the size of words in a word cloud? Select one: a. ​length of the word or phrase b. ​difficulty in pronouncing the word or phrase c. ​whether the word is a pronoun d. ​frequency of occurrence of the word in source documents

d. frequency of occurrence of the word in source documents

Which of the following is NOT true? Select one: a. A word cloud is an image made of words that together resemble a cloudy shape. b. The size of a word shows how important it is e.g. how often it appears in a text based on its frequency. c. People typically use word clouds to easily produce a summary of large documents d. word cloud is one of the tools used in OLAP

d. word cloud is one of the tools used in OLAP