Quizzes 1-4

(CH2) Stickiness is an important attribute for which revenue model? a. Advertising revenue model b. Subscription revenue model c. Transaction fee revenue model d. Sales revenue model

a. Advertising revenue model

(CH1) When was the Internet created?

1960s

(CH3) T1 and T3 refer to international telephone standards for digital communication

TRUE

(CH2) Which of the following is an example of the subscription revenue model? a. Ancestry.com b. eBay c. Twitter d. Amazon

a. Ancestry.com

(CH4) All of the following are methods of improving the processing architecture of a Web site except: a. Optimizing ASP codes b. Adding Web servers c. Optimizing the database schema d. Separating static content from dynamic content

b. Adding Web servers

(CH1) Craigslist is an example of which of the following types of e-commerce? a. B2b b. C2C c. B2C d. M-commerce

b. C2C

(CH3) _____________ is a model of computing in which firms and individuals obtain computing power and software applications over the Internet, rather than purchasing and installing it on their own computers. a. Mobile computing b. Cloud computing c. P2P computing d. Client/Server computing

b. Cloud computing

(CH2) Google Offers business model is comparable to which of the following? a. Amazon b. Groupon c. YouTube d. Twitter

b. Groupon

(CH2) All of the following are examples of B2B business models except a. Private industrial networks b. E-procurement c. E-tailers d. E-distributors

c. E-tailers

(CH1) Which of the following is an example of local e-commerce? a. Amazon b. Facebook c. Groupon d. eBay

c. Groupon

(CH1) Which of the following is an example of local e-commerce? a. Amazon b. Facebook c. Groupon d. eBay

c. Groupon

(CH3) Which of the following is not true about the mobile platform? a. The number of cell phones worldwide exceeds the number of PCs b. About 25% of the world's cell phones are smartphones c. Most smartphones use intel chips d. Unlike PCs, smartphones do not need fans

c. Most smartphones use intel chips

(CH4) In a SWOT analysis, you describe all of the following except the business's: a. Opportunities b. Strengths c. Technology d. Weaknesses

c. Technology

(CH4) All of the following are important factors in Web site optimization except: a. Buying search engine ads b. Selecting keywords and page titles c. Identifying market niches for your services or products d. Adhering to accessibility guidelines

d. Adhering to accessibility guidelines

(CH4) ______________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server a. JavaScript b. ColdFusion c. VBScript d. CGI

d. CGI

(CH1) Which of the following is not a characteristic of a perfect competitive market? a. Price, cost, and quality information are equally distributed b. A nearly infinite set of suppliers compete against one another c. Customers have access to all relevant information worldwide d. It is highly regulated

d. It is highly regulated

(CH1) The early years of e-commerce are considered: a. The most promising time in history for the successful implementation of first mover advantages b. An economist's dream come true, where for a brief time consumers had access to al relevant market information and transaction costs plummeted c. A stunning technological success as the internet and the web increased from a few thousand to billions of e-commerce transactions per year d. A dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses

not B

(CH1) Ubiquity increases cognitive energy outlays TRUE FALSE

FALSE

(CH3) Streaming media reduces the effects of latency

FALSE

(CH3) Transmission Control Protocol is the protocol that provides the internet addressing scheme

FALSE

(CH1) Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content

TRUE

(CH2) Differentiation refers to situations in which products in the industry have their own bells and whistles and consumers regard products' uniqueness as the primary basis for the purchasing decision.

TRUE

(CH2) Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries

TRUE

(CH4) Dynamic page generation makes market segmentation easier

TRUE

(CH4) Using prebuilt templates is typically one of the most cost-efficient choices when building a Web site

TRUE

(CH4) All of the following are basic information requirements for a product database except: a. Customer ID numbers b. Inventory levels c. Stock numbers d. Product descriptions

a. Customer ID numbers

(CH2) Which of the following is not a primary activity in a firm value chain? a. Finance/accounting b. Sales and marketing c. Inbound logistics d. Operations

a. Finance/accounting

(CH3) The "hubs" where the backbone owners connect with one another are called: a. Internet Exchange Points (IXPs) b. Internet Service Providers (ISPs) c. Metropolitan Access Points (MAPs) d. Network Service Providers (NSPs)

a. Internet Exchange Points (IXPs)

(CH4) _____________ involves testing a site program's modules one at a time a. Unit testing b. Implementation testing c. Acceptance testing d. System testing

a. Unit testing

(CH1) Network externalities are related to which of the following features of e-commerce technology? a. Universal standards b. Information density c. Interactivity d. Richness

a. Universal standards

(CH2) Horizontal or general portals primarily generate revenue in all of the following ways except: a. Charging subscription fees b. Sales of goods c. Collecting transaction fees d. Charging advertisers for ad placement

b. Sales of goods

(CH3) All of the following are characteristics of HTML5 except: a. A video element that replaces plug-ins such as Flash, QuickTime and RealPlayer b. Support for digital rights management c. Ability to access built-in functionality of mobile devices, such as GPS and swiping d. Use of CSS3

b. Support for digital rights management

(CH1) Which of the following is the best definition of transaction cost? a. The cost of changing prices b. The cost of participating in a market c. The cost of finding suitable products d. The cost merchants pay to bring their goods to market

b. The cost of participating in a market

(CH3) The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called: a. VTP b. VoIP c. IPTP d. IP

b. VoIP

(CH3) When talking about the physical elements of the Internet, the term redundancy refers to: a. Delays in messages caused by the uneven flow of information through the network b. The use of tiered high-speed switching computers to connect the backbone to regional and local networks c. Multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs d. Transmitting multiple copies of a single packet to safeguard against data loss

c. Multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs

(CH4) Which of the following is the least expensive path to creating a mobile Internet presence? a. Building a mobile Web app using HTML b. Developing a native app c. Resizing an existing Web site for mobile use d. Building a mobile Web app using Java

c. Resizing an existing Web site for mobile use

(CH4) __________ involves testing a site program's modules one at a time a. Implementation testing b. System testing c. Unit testing d. Acceptance testing

c. Unit testing

(CH3) Which of the following statements about client/server computing is true? a. It provided communication rules and regulations b. It does not provide sufficient computing capacity to support graphics or color c. It exploded the available communications capacity d. It connects multiple powerful personal computers together in one network with one or more servers dedicated to common functions that they all need

d. It connects multiple powerful personal computers together in one network with one or more servers dedicated to common functions that they all need

(CH3) The backbone of the Internet is formed by: a. Internet Exchange Points (IXPs) b. Metropolitan Area Exchanges (MAEs) c. Internet Service Providers (ISPs) d. Network Service Providers (NSPs)

d. Network Service Providers (NSPs)

(CH1) Which of the following is a characteristic of the Consolidation phase of e-commerce? a. Predominance of pure online strategies b. Emphasis on revenue growth versus profits c. First mover advantages d. Shift to a business-driven approach

d. Shift to a business-driven approach

(CH1) Interactivity in the context of e-commerce can be described as: a. The ability to physically touch and manipulate a product b. The complexity and content of a message c. The ability of consumers to create and distribute content d. The enabling of two-way communication between consumer and merchant

d. The enabling of two-way communication between consumer and merchant