Quizzes BABU MARIADOSS IBUS 482 Javier
Which of Professor Prahalad's "12 Principles of BOP Innovation," is likely the most important for a shampoo manufacturer to observe when serving these markets?
Aim to conserve resources
Which one is NOT a motivating factor for initiating overseas marketing.
All of the above
The four key factors multinationals use in selecting global markets include all of the following except:
All of the above are key factors
Which of the following is not one of Japan's key industries?
All of the above are key industries of japan
Which of the following entities is not a member of the promotion flow in the marketing channel for Perrier Water?
All of the above are part of the promotion flow
Flows in marketing channels reflect the many linkages that tie channel members and other agencies together in the distribution of goods and services. From the perspective of the channel manager, there are five important flows - which of the following is not one of them?
Financing flow
Which of the following is a clear example of the country of origin effect?
French wines are the best in the world
In recent years, global companies have come to realize that the best approach for global product development may be one of______________.
Global Colaboration
Bayer discovered that some foreign markets want pain relief that is fast whereas others want pain relief that is gentle on their stomach. As a result of this, Bayer will focus on the "fast acting" property of their pain medications in some foreign markets, and they will focus on the "gentle on your stomach" message in others. What type of value proposition is Bayer using?
Global Offer
______________ is considered one of necessary ingredients for the formation of markets.
High levels of income
With regards to global promotions, which of the following cultural differences would be the most important to consider for the packaging of a global product?
Meaning of colors
Managing global product development via a highly distributed, networked, and digitally supported development process provides all of the following benefits except:
access to unique consumers
Inexperienced exporters frequently use _____________ as a pricing strategy
cost-plus pricing
Unilever was able to overcome the poor infrastructure in India by _____________________________ to serve 50,000 villages.
developing a network of 14,000 women as sales agents
Employing a "global power brand concept" like the one Henkel created will only achieve modest financial economies of scale because:
each brand still requires local investment
Of the three broad categories of international business, which is the riskiest for a firm considering a new foreign market.
foreign direct investment
Firms with a centralized organizational structure are more likely to have _______ brands.
global
In order for a company to successfully launch identical marketing plans worldwide, which of the following improbable conditions has to be true:
it holds the same position against its competition in all markets
The supply-chain network structure consists of primary members and supporting members. Supporting member companies provide all of the following services/functions except:
manufacture standardized goods
The way in which Exxon sells regular unleaded gasoline around the world is an example of:
product & communication extension
Knorr (a German food and beverage company) is known to sell the exact same mix of ingredients as a soup mix in some countries, and as a dip mix in others - this is an example of:
product extension-communication adaptation
Penetration pricing is most closely related to which of the following pricing objectives?
Market Share
Which type of product would be the riskiest to sell in foreign markets under a licensing agreement?
A very high-quality product
For a company engaged in international marketing, company management can be classified by which of the following orientations towards the world.
Any of the above
Which type of segmentation is based on the answers to the questions: What benefits do customers want, and how do they use our product?
Behavioral
Which of the following is not a member of the BRIC emerging-market countries?
Belize
A company typically has three distribution strategies for entering a new market, which is the most expensive option?
Building its own distribution network
Which of the following would not be considered a non-price competition strategy for a men's wear store?Buy one get one free promotion
Buy one get one free promotion
Which Latin American country had the highest Human development index (HDI) ranking in 2010?
Chile
The United Nations (UN) Global compact's four core areas of interest cover all but which of the following?
Civil Liberties
Whereas the development of strong and distinctive brand images for different product lines helps establish their separate identities, use of a ________ brand name consolidates effort and can produce synergie
Common
Which of the following is a form of outsourcing?
Contract manufacturing
A strong ______________ brand acts as the face of the company, portraying what it wants to do and what it wants to be known for in the marketplace.
Corporate
Firms that are involved in closely related product lines or businesses that share a common technology or rely on similar core competencies often emphasize ________ brands.
Corporate
Which of the following governing and decision-making institutions of the European Union is in charge of reviewing, Interpreting, and applying the treaties and laws of the European Union?
Court Justice
Which of the following represent the factors in the CAGE framework?
Culture, Administration, Geography, Economics
Political risk may result from events outside of government controls including all but which of the following.
Currency restrictions
In a ______________ -marketing organizational structure, the regions are able to make decisions without headquarters' approval.
Decentralized
Which of the following is not a step in Scenario planning?
Define the two dimensions of greatest certainty
Identifying a market segment as one comprised of primarily single, female, middleclass, aged 18-24, college-educated consumers would most likely be the result of which type of segmentation?
Demographics
Towards the end of the twentieth century, many counties that had been centrally controlled were in the process of transitioning towards ___________.
Market Capitalism
Which of the following product characteristics is most likely to need adaptation for foreign markets where consumers like to fix their belongings when they stop working?
Design
Which of the following is not a cultural difference which can cause marketers problems with attempting to market their products overseas.
Economic Infrestructure
Developing societies seek products that satisfy the following basic needs except:
Entertainment
_____________ is typically the easiest way to enter an international market, and therefore most firms begin their international expansion using this model of entry
Exporting
A global brand has the same name, image, and positioning in every part of the world.
False
An individual's values arise from his/her moral or religious beliefs and are learned primarily through formal education in schools.
False
An international business licensing agreement involves two firms from different countries, with the licensee giving the rights or resources to manufacture in the foreign country
False
Break-even analysis is a rather crude approach to cost-based pricing
False
Consumer behavior converges across country lines with increased wealth, globalization and technology.
False
Demand-oriented pricing focuses on the nature of the supply curve for the product or service being priced.
False
Every aspect of Honk Hong's business laws bears striking similarities to he laws in France.
False
Foreign portfolio investment (FPI) refers to an investment in or the acquisition of foreign assets with the intent to control and manage them.
False
In a decentralized-marketing organizational structure, the home-country headquarters retains decision-making power.
False
Most economists prefer to look at nominal GDP when assessing per-capita welfare an when comparing living conditions or sue of resources across countries.
False
Most of the costs associated with exporting take the form of transportation expenses.
False
One way around the trade-off between creating global efficiencies and adapting to local requirements and preferences is to design a global product or communication platform that can be standardized efficiently to different markets.
False
One way companies align their partners' interests with their own is by redefining the terms of their relationships so that firms share risks, costs, and rewards inequitably
False
Pattern advertising consists of the same advertising appeals, messages, artwork, and copy in campaigns around the world.
False
Pricing decisions must reflect costs, competitive factors, and manufacturers' perceptions regarding the value of the product.
False
Product adaptation occurs when a product that has been introduced into new country markets serves a different function or is used differently than originally intended.
False
The fact that a strategy is congruent with PESTEL in the home environment gives some assurance that it will also align in other countries.
False
The foreign Corrupt Practice Act (FCPA) applies to foreign companies operating in the U.S. and territories.
False
The greater the cultural differences between the two target markets, the greater the need for standardization.
False
Through global market identification, a company can identify and group customers or countries according to common needs and wants.
False
Ultimately, at the global marketing level, a company trying to speak with many voices is faced with many challenges when creating a worldwide marketing plan.
False
Under an ethnocentric orientation the marketing mix is adapted for each country by the managers who operate autonomously.
False
When a nation is politically unstable, multinational firms cannot conduct business profitably.
False
With regards to global-sourcing decisions, one advantage of multi-sourcing is that the company will often get a lower price by giving all of its volume to one supplier.
False
The Ralph Lauren store in Rodeo Drive in California uses a(n) __________ pricing objective.
Image
Which of the following is not recognized as an International-Expansion Entry Mode?
Importing
The human development index (HDI), measures people's satisfaction in three key areas---Long and healthy life in terms of life expectancyL access to quality education equally: and decent, livable standard of living in the form of __________
Income
___________ exporting involves very little investment, as no overseas sales force or other types of contacts need to developed.
Indirect
The economies of ____________ nations are characterized by private enterprise and consumer orientation.
Industrialized
Hangin' Ten, a California firm entered into a contract manufacturing agreement with the Shanghai Skateboard Company (SSC). A short time later they found out SSC was selling their own boards using the same cutting edge technology Hangin' Ten had developed. Which of the following risks of contract manufacturing does this illustrate?
Intellectual Property Loss
Since the cost of starting new projects is generally high, a(n) ______________ allows both parties to share the burden of the project as well as the resulting profits
Joint Venture
Germany's economic development has been shaped, in large part, by its ____________
Lack of natural resources
What is the one element that is almost always customized in a global promotional mix?
Language
________________ nations have low standards of living, low literacy rates and very limited technology.
Less developed
Which of the following is NOT one of Hofstede's cultural aspects.
Linear vs. circular time orientation
If an organization wants to adjust products, messaging and marketing activities fit the needs and preferences of local markets around the world, it is choosing a:
Local Strategy
Which of the following is NOT a reason favoring the creation of regional trade agreements?
Loss of national sovereignty
In __________ cultures, people tend to be explicit and direct in their communications.
Low-Context
Which of the following is Not considered part of the East Asian Tigers?
Malaysia
___________ are culturally regarded as national treasure in every country where they are grown, and every country thinks theirs are the best.
Mangoes
Which of the following industries is not a major component of the US economy?
Manufacturing
The rights or resources involved in licensing agreements may include all of the following except:
Manufacturing facilities
Which of the following was NOT one of the United Nation (UN) original Goals?
Normalize Global Trade
Which one is not a barrier to enter international markets?
Offer by foreign distributor
It's now quite common for companies of all sizes to pay outside firms to do their payroll, provide telecommunications support, and perform a range of operational services. This practice is commonly known asL
Outsourcing
_______________ requires that the brand architecture incorporate all existing brands and provide a framework for consolidation to reduce the number of brands and strengthen the role of individual brands.
Parsimony
A _______________ is a two-dimensional graph that visually shows where your product stands, or should stand, relative to your competitors, based on criteria important to buyers.
Perceptual map
Positioning a product or brand to differentiate it in the minds of target customers can be accomplished in all of the following ways except:
Positioning my Market size
Which of the following is not considered one of China's strengths as a global economy?
Protectionists trade policies
With regards to global promotions, which of the following cultural differences is most likely to prohibit the consumption of certain goods?
Religious beliefs
Offering lower prices on swimwear during January is an example of:
Seasonal discounts
Knowing the major markets and the ______________ for each allows managers to determine how best to enter and expand.
Stage of development
The uncontrollable factors which together create the need for a myriad of adjustments in the international marketing management process include all of the following except:
Statistical
A new online retailer is looking to enter the Chinese market. They are now looking for a brand name for their venture, and they have come-up with the following choices below: Which one would you tell them to avoid?
The 4 Horsemen
Which of the following trade cooperative agreements has the most member countries?
The African Economic Community (AEC)
Which of the following trade cooperative agreements has the smallest portion of global trade?
The African Economic Community (AEC)
Rick is a very good sales person at IBM. He is planning a number of sales calls in a number of foreign countries. He believes he can make a sale in about two hours and has arranged his schedule accordingly. In which of the following counties is his schedule most likely to go away?
Venezuela
CAGE analysis can help multinationals identify institutional _____ , which might otherwise frustrate internationalization efforts.
Voids
A Firm can export its products in one of three ways: indirect exporting, semi-direct exporting, and direct exporting.
True
A marketing channel is defined as: sets of interdependent organizations involved in the process of making a product or service available for use or consumption and provide a payment mechanism for the provider
True
Companies that globalize their supply chains by accessing raw materials, components, or services from around the world are typically able to reduce the overall costs of their operations.
True
Contract manufacturing and franchising are two specialized forms of licensing that are widely used in global marketing.
True
Development of strong and distinctive brand images for different product lines helps establish their separate identities.
True
Effective product positioning will result in consumers having in their mind a distinctive image of a market offering that stands out from the competition
True
Global mix or pure aggregation strategies are relatively rare because only a few industries are truly global in all respects .
True
Historically the seizure of assets by foreign governments have taken the forms of expropriation, confiscation and nationalization.
True
Managers at trasnational companies can be regiocentric in their orientation and can pursue both extension and adaptation strategies in global markets.
True
The psychological aspects of pricing help explain why many consumers are attracted to buy-one-get-one sales promotions.
True
The two-level channel (producer to consumer) is a direct channel and is possible only if the producer or customer is willing to perform several of the tasks otherwise performed by intermediaries.
True
When the home currency of the global marketer weakens, the prices of the exported product in the foreign country's currency will come down.
True
Which of the following bodies of the UN is currently Inactive?
Trusteeship council
The study of cross-cultural analysis incorporates the fields of anthropology, sociology, psychology and communication.
Ture
Ethical issues in global sourcing include all of the following except:
Underselling competitors
Which of the fallowing topics would be a the most useful to cover during cross cultural business training.
Understanding stereotypes
Which of the following is not an explicit aspect of culture?
Values
