S&E Marketing Data Do It
Which of the following is an example of a fact
Valentine's Day is on February 14
Data obtained from negative outcomes can help marketers to
avoid making the same mistakes in the future
The best source for data about the goods and services a company needs to buy for its own operation is its
vendors
Marketers use data to determine pricing strategies such as
when to offer a discount on the product
Which of the following is an example of a trade journal
Autoparts Report
Which of the following pieces of data give a wealth of information about a customer
A sales invoice
Which of the following is a requirement for good decision making
Data
Which of the following is an example of data that marketers could gather from the company's sales team
How actual sales compare to sales goals
Which of the following is a "place" strategy that marketers devise using available data
How much of the product to create
Which of the following is a true statement about the wise use of available data
It creates more satisfied customers
Which of the following is a way that marketers can use data to "follow up" on any problems or issues with a product
Providing salespeople with additional training
Which of the following is not a common type of data used by marketers
Quote
Which of the following is an example of a prediction
Sales will be up four percent next quarter
Which of the following is a product strategy that marketers devise using available data
What level of customer service to provide
Marketers must use data to estimate costs for projects and allocate funds appropriately. This is known as
budgeting
A piece of easily observable data about a competitor is its
current promotional campaign
Quinn is getting ready to start college. Though she knows that the figure could change over time, she guesses that her four years in school will cost her around $65,000. This is an example of a(n)
estimate
Marketers use data to determine that they want to create messages that appeal to a younger target market. This is part of an overall
promotional strategy
Having appropriate data helps marketers to set goals that are
realistic.
Using data wisely can help a company save money by
running more efficiently