SELLING TO MILLENNIALS
What percentage of Millennials say they plan to buy a vehicle within the next five years?
80%
What is the most important thing Millennials seek when sending an e-mail inquiry to a dealership?
A prompt response
What qualities do most Millennials seek in their vehicles?
Affordable payments Fuel efficiency Technology
When shopping for vehicles, most Millennials desire all of the following in the sales process EXCEPT:
Being turned over to the dealership "closer"
The Millennial generation was born between _____________.
Between 1980 and 2000
Given Millennials' auto shopping practices, what's a useful habit for a sales consultant to adopt?
Check your dealership Web site frequently to know what customers are seeing
What portion of Millennial consumers visit a dealership Web site before going to the dealership?
More than 6 in 10
Nearly three-quarters of Millennials say that infotainment features such as navigation or streaming audio are ________.
Must-haves
What's the best strategy to create value in the mind of your Millennial buyer?
Offer a variety of payment terms to fit their budget
On average, how much time do Millennials spend shopping online for a vehicle before going to a retailer?
Over 17 hours
Why do Millennials express strong interest in alternative powertrains?
Perception that they will save money on fuel
How should you stay in touch with Millennials?
Their preferred means of contact
Millennials are particularly attuned to the Web sites of ________.
Third-party reviewers
