session 14

43. Which type of retail outlet can have up to 200,000 square feet? a) Superstores b) Supermarkets c) Discount stores d) Department stores e) Category killers

a) Superstores

67. A(n) ___________ is a very large specialty store that competes on the basis of lower prices and enormous product availability. a) warehouse club b) off-price retailer c) category killer d) traditional specialty store e) super center

c) category killer

66. Michael's, PetsMart, and Staples are all examples of a) department stores. b) off-price retailers. c) category killers. d) traditional specialty retailers. e) superstores.

c) category killers.

38. A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a a) discount store. b) department store. c) convenience store. d) supermarket. e) category killer.

c) convenience store.

35. Walmart and Target are both examples of a) department stores. b) category killers. c) discount stores. d) supermarkets. e) warehouse clubs.

c) discount stores.

63. A manufacturers' outlet mall is most appropriately classified as a(n) a) discounter. b) specialty retailer. c) off-price retailer. d) category killer. e) department store.

c) off-price retailer.

21. Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n) a) wholesaler. b) shopping center. c) retailer. d) intermediary. e) producer.

c) retailer.

41. Large, self-service stores that carry a complete line of food products and some nonfood products are called a) discount stores. b) superstores. c) supermarkets. d) department stores. e) warehouse clubs.

c) supermarkets.

58. Specialty stores offer ______ than department stores. a) greater varieties of product lines and higher prices b) lower prices and higher quality c) more product depth and less customer service d) more sales expertise and better selections e) more frequent price discounts and less selection

d) more sales expertise and better selections

23. Direct selling, direct marketing, and vending machines are all examples of a) producing. b) advertising. c) promoting. d) retailing. e) wholesaling.

d) retailing.`

54. A narrow product mix with a deep product line would most likely be carried by a) mass merchandisers. b) supermarkets. c) discount stores. d) specialty retailers. e) warehouse showrooms.

d) specialty retailers.

42. Kroger, Safeway, and Publix are all considered a) superstores. b) groceries. c) department stores. d) supermarkets. e) food stores.

d) supermarkets.

56. Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a________ store. a) department b) catalog c) discount d) traditional specialty e) convenience

d) traditional specialty

33. Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume? a) Department stores b) Traditional specialty retailers c) Warehouse showrooms d) Direct marketers e) Discount stores

e) Discount stores

45. A large retailer selling food and most routinely purchased consumer products is a a) hypermarket. b) supermarket. c) discount store. d) Warehouse club e) Superstore

e) Superstore

65. Which of the following is an example of a category killer? a) Sears b) Kmart c) Marshalls d) Lady Foot Locker e) Toys "R" Us

e) Toys "R" Us

51. Sam's and Costco are examples of a) discounters. b) warehouse clubs. c) warehouse showrooms. d) discount clubs. e) wholesalers.

b) warehouse clubs.

36. Ollies' is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollies' is an example of a a) department store. b) discount store. c) warehouse showroom. d) specialty store. e) superstore.

b) discount store.

62. When off-price retailers obtain too much in-season, high-quality merchandise, tension between them and ________ builds. a) discount stores b) category killers c) specialty retailers d) warehouse clubs e) department stores

e) department stores

49. Retailers that sell only to members and feature discount retailing combined with cash-and-carry wholesaling are called a) hypermarkets. b) retail groups. c) warehouse showrooms. d) discount stores. e) warehouse clubs.

e) warehouse clubs.

50. Which of the following is a common feature of a warehouse club? a) Concrete floors and wide aisles b) Wide range of products c) Good customer service d) Moderate prices e) Pleasant atmosphere

a) Concrete floors and wide aisles

25. Who provides the environment in which exchanges with ultimate consumers occur? a) Retailers b) Wholesalers c) Catalogers d) Telemarketers e) Producers

a) Retailers

57. Off-price retailers and category killers are both a) specialty retailers. b) discount stores. c) showrooms. d) general merchandisers. e) department stores.

a) specialty retailers.

93. Brianna owns and operates a gift and interior store called The Gingerbread House. She works hard to put together beautiful arrangements and displays throughout the store and always features a burning scented candle and light music. She hopes these efforts will encourage her customers to buy more. Brianna is focusing on a) atmospherics. b) retail positioning. c) location. d) scrambled merchandising. e) value-pricing.

atmospherics

29. Supermarkets, discount stores, and hypermarkets can all be classified as a) superstores. b) general merchandise retailers. c) department stores. d) specialty retailers. e) off-price retailers.

b) general merchandise retailers.

52. Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called a) catalog showrooms. b) category killers. c) warehouse showrooms. d) warehouse clubs. e) display outlets.

c) warehouse showrooms.

40. Jack Ingalls gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a(n) a) convenience store. b) off-price retailer. c) specialty store. d) franchiser. e) supermarket.

e) supermarket.

30. Compared with other types of retailers, department stores compete mainly on the basis of a) customer services. b) low prices. c) a very deep assortment of a few specific products. d) high sales volume. e) catalog sales.

a) customer services.

60. Off-price retailers feature a) deep discounts, few customer services, and central checkouts. b) sales expertise, wide selections, and low prices. c) overstocks, designer brands, and moderate prices. d) a narrow product range and enormous product availability. e) cash only sales and few customer services.

a) deep discounts, few customer services, and central checkouts.

31. Nordstrom's, Macy's, and JC Penney's are all considered a) department stores. b) discount stores. c) off-price retailers. d) specialty retailers. e) category killers.

a) department stores.

34. Self-service, general merchandise stores such as Kmart are known as a) discount stores. b) warehouse showrooms. c) catalog showrooms. d) superstores. e) specialty retailers.

a) discount stores.

27. By locating in the same general vicinity as other car dealerships, Hartfield Honda can a) facilitate comparison shopping. b) create form utility. c) facilitate wholesale exchanges. d) create possession utility. e) create exchange utility.

a) facilitate comparison shopping.

53. Levitz Furniture locates in huge, low-cost buildings, maintains large, on-premises inventories, and offers minimum service. Levitz is a a) warehouse showroom. b) catalog showroom. c) superstore. d) warehouse club. e) department store.

a) warehouse showroom.

39. Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes? a) Supermarkets b) Convenience stores c) Discount stores d) Department stores e) Specialty stores

b) Convenience stores

44. Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Wal-Mart? a) Supermarket b) Superstore c) Hypermarket d) Discount store e) Department store

b) Superstore

48. Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing? a) Warehouse showroom b) Warehouse club c) Catalog showroom d) Category killer e) Hypermarket

b) Warehouse club

32. If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is a(n) a) off-price retailer. b) department store. c) discount store. d) superstore. e) supermarket.

b) department store.

47. After shopping in the same store for nearly two hours, Chelsea goes to Burger King for a Whopper, while Cynthia goes to the optical shop to see if her contacts are ready. They engage in these activities without leaving the store in which they have been shopping. They are most likely in a a) superstore. b) hypermarket. c) department store. d) general merchandise retailer. e) discount store.

b) hypermarket.

64. Category killers compete primarily on the basis of a) enormous product selection and sales expertise. b) low prices and enormous product availability. c) convenient locations and customer services. d) rock-bottom prices and moderate selections. e) one-stop shopping and product availability.

b) low prices and enormous product availability.

61. Stores such as T.J. Maxx, Burlington Coat Factory, and Marshalls buy manufacturers' seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called a) category killers. b) off-price retailers. c) specialty retailers. d) hypermarkets. e) discount retailers.

b) off-price retailers.

55. A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n) a) department store. b) specialty retailer. c) category killer. d) off-price retailer. e) warehouse showroom.

b) specialty retailer.

24. Retailing is best characterized as a) large organizations that carry wide and deep product mixes. b) transactions in which the buyer intends to consume the product through personal, family, or household use. c) arrangements whereby a supplier grants a dealer the right to sell its products. d) transactions in which the purchaser intends to use the product for resale or for business operations. e) exchanges that take place only in a store or service establishment.

b) transactions in which the buyer intends to consume the product through personal, family, or household use.

26. A retailer is an organization that purchases products for the purpose of reselling them to a) other retail organizations. b) the government. c) ultimate consumers. d) wholesalers. e) nonprofit organizations.

c) ultimate consumers.

59. What type of retailers are the primary competitors for specialty retailers? a) Discount stores b) Category killers c) Catalog marketers d) Department stores e) Superstores

d) Department stores

46. What is the primary distinction between superstores and hypermarkets? a) Superstores offer a wider variety of products than hypermarkets. b) Superstores offer low prices while hypermarkets have moderate to high prices. c) Hypermarkets have fewer departments but deeper product lines than superstores. d) Hypermarkets are larger and have more types of products than superstores. e) These two types of retailers carry very different types of products.

d) Hypermarkets are larger and have more types of products than superstores.

37. As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred. a) superstores b) supermarkets c) specialty stores d) department stores e) category killers

d) department stores

28. A general merchandise retailer offers a) a single product line that is stocked in depth. b) few product lines with deep assortments of these lines. c) few choices of a large variety of product lines. d) products through the Internet and catalogs only. e) a variety of product lines that are stocked in depth.

e) a variety of product lines that are stocked in depth.

22. Wal-Mart, Macy's, Nordstrom's, and Toys "R" Us are examples of a) manufacturers. b) merchant wholesalers. c) end-users. d) agents. e) retailers.

e) retailers.