Situational Influences and Intro to Consumer Behavior (Chapter 1 and 13) Study Guide Quiz

the purpose or reason for engaging in the consumption behavior. Buying a product for self use versus as a gift has a substantial effect on the amount of shopping done and the features considered.

Task Definition

deal with the effect of time on consumer behavior. For example, the length of time available for a grocery shopping trip will have an effect on the amount of purchasing one does, as well as on the store one selects.

Temporal Perspective

Hungry consumers who are in a hurry to get somewhere and don't want to be late often grab the quickest lunch that they can find - even if it comes from a vending machine. Why? Physical surroundings Momentary conditions Antecedent states Task definition Temporal perspective

Temporal perspective

Which type of decisions involve very little effort or thought on the part of the consumer Automatic decisions top-of-mind decisions self-related decisions low-involvement decisions primary decisons

low-involvement

Tall girls like to buy fashionable clothes just as much as any one else. However, most clothing are not proportioned for their taller frame and therefore don't fit very well. As a result, many manufacturers have started offering "tall" sizes of clothing for this group of women. These taller girls have different needs than the total market and represent a __________________. Submarket Market Segment Demographic segment Lifestyle segment market potential

market segment

The product, price, communications, distribution, and services provided to the target market is referred to as the _____. Need set value proposition decision set marketing mix

marketing mix

If you shop at a nicer place than normal because you are buying your friend a present for their birthday, you are being influenced by: None of the above task defintion temporal perspective antecedent state physical surroundings

task definiton

John is out shopping to buy wall decorations for his new man-cave. Which situational characteristic is influencing his behavior? Antecedent state physical surroundings temporal perspective social surroundings task defintion

task definiton

Many TV commercials and infomercials make offers that will expire in a certain amount of time, making many consumers feel a sense of urgency and feel like they have to buy the product right away. Which situational characteristic does this describe? "Call right now, and we will double your order - Free!" none of these answers are correct antecedent state task defintion physical surroundings temporal perspective

temporal perspective

Sharon has to purchase a gift for her mother and only has this afternoon to do so because her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic? I don't always buy gifts but when I do, I wait until the last possible minute Physical features temporal perspective antecedent state task definition social surroundings

temporal perspective

Temporarily feeling hungry, tired or angry are examples of ___________________. Antecedent States None of these answers are correct Self-concept Task definition Context effects

Antecedent States

Which of the following is NOT a situation in which consumer behavior occurs? Usage situation Purchase situation Communication situation All of these are situations in which consumer behavior occurs disposition situation

All of these are situations in which consumer behavior occurs

features of the individual person that are not lasting characteristics. They are momentary moods or conditions. Being angry or upset, for example, might well influence reaction to a sales presentation and, therefore, affect buying behavior.

Antecedent States

To understand a consumer's behavior, we must know about the _____.

Consumer, Situation, and Stimulus Object

Utilitarian and hedonic product characteristics are components of the physical environment. True False

False

To be successful in highly competitive markets, companies must give their target customers more _____ than competitors. Value Product Feedback Attention Service

Value

Jack makes minimum wage so he basically lives paycheck to paycheck. For this reason, he was very happy to find a hundred dollar bill while walking through the park, so he decided to take his wife out to a dinner and movie to celebrate. This is an example of the antecedent state of _____. Optimism Momentary conditions postive mood good luck hedonism

Momentary conditions

apparent, physical (real) aspects of any situation such as sound, light, configurations of merchandise, etc. The decor of a restaurant affects (or can affect) consumers and influences their purchase (choice) and consumption.

Physical Surroundings

as a socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format, that have symbolic meaning.

Ritual Situation

deal with the other people present that could have an impact on the individual consumer's behavior. Shopping with one's parents will often produce different behaviors and purchases than shopping with one's friends.

Social Surroundings

A Ricola ad for cough drops is designed to help consumers cope with an uncomfortable momentary condition, or __________. (Ad text: "She's (cough) just a friend" Make sure good news sounds like good news. Ricola.) ritual momentary mood social surroundings antecedent state task definiton

antecedent state

Many companies prefer to advertise during light television programs because viewers tend to be in a good mood while watching these shows. What situational influence are marketers trying to influence in this example? antecedent states task definition momentary emotions ritual situations momentary conditions

antecedent states

How can companies give customers the best value? by doing a better job of anticipating and reacting to customer needs than the competition does by offering its products at the lowest price by offering extended warranty coverage on products by conducting market research by offering more variations of a product

by doing a better job of anticipating and reacting to customer needs than the competition does

_____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

consumer behavior

Culture is an example of an internal influence on consumer behavior true false

false

Show your understanding of antecedent states by filling in the blanks below. Whereas momentary ______________ reflect states of mind, momentary ______________ reflect temporary states of being such as being tired, being ill, having a great deal of money, being broke, and so forth.

moods, conditions

Jamie lives in a small town that doesn't have many fun stores. She and her family travel once a month to bigger towns to go shopping. It's so fun for them all to go in these stores because they are so unique and interesting and they've only ever seen them online or on TV. The decor, smells, lighting, weather, and way the products are displayed make the experiences in these stores really special for Jamie and her family. What situational characteristic does this describe? temporal perspective physical surroundings social surroundings task definiton antecedent state

physical surroundings

Which is NOT a step in the consumer's decision process? Postpurchase processes Alternative evaluation and selection problem recognition information search self-concept analysis

self-concept analysis

What product category below seems the LEAST susceptible to situational influences? sports drinks flowers candy coffee theaters restaurants toothpaste

toothpaste

A recent study found that consuming two 1.5-cup servings of oat-based cereal a day could lower cholesterol. In response, General Mills released an ad for its oat-based cereal Cheerios where a dad is depicted coming home late from work and having Cheerios for dinner. When asked why by his young daughter, he replies, 'Because they taste just as good at night." General Mills created this ad to communicate how their product can create consumer satisfaction in each relevant _________ situation.

usage