Social Media In Business Part I

_____ is the practice of obtaining information or input into a task or project by enlisting the services of a large number of people online.

Crowdsourcing

Using varied forms of media in marketing can be confusing to followers and should be avoided.

False

Leadership (executives) of a company can impact the brand simply by having an online presence.

True

Which of the following are benefits of social media marketing?

brand awareness increased website traffic competitor analysis reputation management

Which social media position involves building a brand and ensuring content and messaging align with a company's mission, values, and goals?

brand manager

What can be defined as the personality of a company?

company culture

Actions such as liking, sharing, and retweeting are collectively known as what?

engagement

Which type of platform can gather information on latest industry trends and monitor social media platforms to review what customers are saying?

listening platform

One example of crowdsourcing is _____.

polling or surveying followers

In what ways can a company boost social media engagement?

provide value to a target audience partner with other brands use various media when creating content