Social Media Marketing - Ch 1

Best Practices for SMM

1. Begin with a strategy backed by a SMM plan. 2. Be honest and transparent in all your social media efforts. 3. Identify your target audience, and understand its media behavior before you begin. 4. Welcome participation and feedback from your audience. 5. Remember that what you know today may not be valid tomorrow. SMM changes with the speed of technology.

What aspects distinguish SMM from traditional marketing?

Control (traditional) vs. Contributions (SMM) Trust building; be earnest, down-to-earth. Trust is slow to earn, but easy to lose. SMM is a unique combination of marketing creativity and technology.

Social Media Marketing (SMM) refers to the process of gaining website traffic or attention through social media sites by...

Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and have the potential to become virtual in nature. Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Social media is part of a larger media ecosystem of owned, paid, and earned media, which represents a way for marketers to leverage their own brand efforts.

What is the most valuable media of all?

Earned media. When people being talking about a brand and its content they spread the word with no additional effort on the part of the marketer.

What are the Characteristics of a Successful Social Media Marketer?

Good communication skills -Able to engage with a diverse group -Being a good listener -Good writing skills Working knowledge of computers and the Internet -Programming not required Knowledge of search marketing desirable Proficiency on at least 3 leading social platforms: Facebook, Twitter and LinkedIn

Three key ways to limit time investment in SMM:

Look for underutilized employees who can speed some of their time on SMM. Leverage efficiency tools. (example: Hootsuite) Use mobile devices.

What is the most significant difference between SMM and traditional marketing?

Social Media Marketing is based around online conversations and is not controlled by the organization. To be successful SMM campaigns must fully engage and respect the users.

The Seven Myths of SMM

Social Media is Just a Fad Social Media is Just for the Young There is No Return on SMM SMM Isn't Right for This Business SMM is New Social Media is Too Time-consuming Social Media is Free

What year did social media begin?

With the development of the internet in the late 1960's.

What are the top benefits of SMM?

increasing exposure interesting traffic creating loyal fans generating business intelligence generating sales leads

Social Media Marketing

refers to the process of gaining website traffic or attention though social media sites.