Social Media Marketing Exam 2 (Ch 7, 8)
secondary sharing must happen within
48 hours
There has been a shift in video viewing for age ________ and older
50
_____________ of meaning is conveyed through body language
50-80%
How to create appealing video content
Follow the AEIOU rule
Offbeat and Unusual
- Videos that challenge a taboo or seem otherwise strange and unlikely can be highly popular; most viral videos feature these qualities.
Several advantages of blogging
- communication with potential customers - word of mouth marketing
Secondary sharing
- fans, friends, customers share the video in their social circles
Advantages of webinars
- may gather a large audience without traveling - audience can ask and get answers immediately - email addresses provided can later be used
Risks / dangers of webinars
- no way to gauge audience reaction; no feedback - no chance to re record if technical difficulties occur
to choose a webinar site to post on one should consider:
- number of attendees - visual content - frequency webinar is held
Intimate
- part of human nature to tell stories - a video that tells a story is more appealing and creates a connection with the viewer
People share online videos for 3 reasons
1.) Altruism, help or share info 2.) Express your identity 3.) Emotional connection with the brand
Content marketing as a strategy has three major components:
1.) Creation 2.) Dissemination 3.) Measurement
Benefits of Marketing with Online Videos
1.) Engage Viewers 2.) Large Audiences 3.) Building Brand Awareness 4.) Showcasing the Product 5.) Generating Business Leads 6.) Leading Video Platforms
Benefits of demonstrating how to use a product in video
1.) Viewers with no experience with the product may watch & purchase 2.) Assist already existent buyers with using the product, this could lead to good reviews
Leading Video Platforms, make sure your video is on:
1.) Your website 2.) Youtube 3.) Facebook 4.) Twitter 5.) Email links 6.) Blog entry 7.) Pinterest
Best practices for video marketing
1.) match production techniques to intent of video 2.) design and produce videos for mobile first 3.) design and produce for each platform 4.) post on multiple platforms 5.) optimize to be found in search 6.) encourage viewers to share 7.) don't make a sales video
Smartphone viewing completion rate
10%
consumers age ______________ watch more videos than any other consumer group
18-34
Desktop viewing completion rate
20%
word of mouth marketing is ______ more effective than traditional marketing
2x
Videos should be no longer than
3 minutes
___________ convert leads to sales at a lower cost than others
Videos
Engage Viewers
Videos are particularly good for storytelling, and enjoyable to most viewers.
Blog
a collection of the blogger's personal thoughts and ideas around a particular topic
Tertiary sharing
content is spread by those who do not know the primary sharers
people share for intrinsic and emotional reasons but businesses are trying to get people to share for
economic reasons
Making a B2B video be clear about:
marketing objective
Videos gain this type of attention, in result extending the brand reach
media and press attention
creation
of content based upon target audiences and personas
dissemination
of the content through appropriate channel to achieve marketing objectives
measurement
of the success of the content through the analysis of results
primary sharing
original creator sharing their video
Entertaining
people want fun, enjoyable content
3 types of sharing
primary sharing secondary sharing tertiary sharing
Location matters: viewers are most receptive in
public places
Anyone can become a _______________ at minimal cost with the tools available on the web
publisher
online space has changed from a ___________ web where people primary go to read, to a ____________________ web, where it is possible not only to read, but create content
read, read-write
Disadvantage of online print ads
reading is required
Authentic
real people, real locations
Webinars
resemble a conference of seminar
The step that videos go viral in
tertiary sharing
Weebly, Wix, Wordpress
website creating platforms
