Social Media Marketing Exam 2 (Ch 7, 8)

secondary sharing must happen within

48 hours

There has been a shift in video viewing for age ________ and older

50

_____________ of meaning is conveyed through body language

50-80%

How to create appealing video content

Follow the AEIOU rule

Offbeat and Unusual

- Videos that challenge a taboo or seem otherwise strange and unlikely can be highly popular; most viral videos feature these qualities.

Several advantages of blogging

- communication with potential customers - word of mouth marketing

Secondary sharing

- fans, friends, customers share the video in their social circles

Advantages of webinars

- may gather a large audience without traveling - audience can ask and get answers immediately - email addresses provided can later be used

Risks / dangers of webinars

- no way to gauge audience reaction; no feedback - no chance to re record if technical difficulties occur

to choose a webinar site to post on one should consider:

- number of attendees - visual content - frequency webinar is held

Intimate

- part of human nature to tell stories - a video that tells a story is more appealing and creates a connection with the viewer

People share online videos for 3 reasons

1.) Altruism, help or share info 2.) Express your identity 3.) Emotional connection with the brand

Content marketing as a strategy has three major components:

1.) Creation 2.) Dissemination 3.) Measurement

Benefits of Marketing with Online Videos

1.) Engage Viewers 2.) Large Audiences 3.) Building Brand Awareness 4.) Showcasing the Product 5.) Generating Business Leads 6.) Leading Video Platforms

Benefits of demonstrating how to use a product in video

1.) Viewers with no experience with the product may watch & purchase 2.) Assist already existent buyers with using the product, this could lead to good reviews

Leading Video Platforms, make sure your video is on:

1.) Your website 2.) Youtube 3.) Facebook 4.) Twitter 5.) Email links 6.) Blog entry 7.) Pinterest

Best practices for video marketing

1.) match production techniques to intent of video 2.) design and produce videos for mobile first 3.) design and produce for each platform 4.) post on multiple platforms 5.) optimize to be found in search 6.) encourage viewers to share 7.) don't make a sales video

Smartphone viewing completion rate

10%

consumers age ______________ watch more videos than any other consumer group

18-34

Desktop viewing completion rate

20%

word of mouth marketing is ______ more effective than traditional marketing

2x

Videos should be no longer than

3 minutes

___________ convert leads to sales at a lower cost than others

Videos

Engage Viewers

Videos are particularly good for storytelling, and enjoyable to most viewers.

Blog

a collection of the blogger's personal thoughts and ideas around a particular topic

Tertiary sharing

content is spread by those who do not know the primary sharers

people share for intrinsic and emotional reasons but businesses are trying to get people to share for

economic reasons

Making a B2B video be clear about:

marketing objective

Videos gain this type of attention, in result extending the brand reach

media and press attention

creation

of content based upon target audiences and personas

dissemination

of the content through appropriate channel to achieve marketing objectives

measurement

of the success of the content through the analysis of results

primary sharing

original creator sharing their video

Entertaining

people want fun, enjoyable content

3 types of sharing

primary sharing secondary sharing tertiary sharing

Location matters: viewers are most receptive in

public places

Anyone can become a _______________ at minimal cost with the tools available on the web

publisher

online space has changed from a ___________ web where people primary go to read, to a ____________________ web, where it is possible not only to read, but create content

read, read-write

Disadvantage of online print ads

reading is required

Authentic

real people, real locations

Webinars

resemble a conference of seminar

The step that videos go viral in

tertiary sharing

Weebly, Wix, Wordpress

website creating platforms