Social Media Quizzes 1-7

When creating personas for each segment, it is important to identify all relevant personas by role: True or False

True

While some podcasters choose to rotate between different themes, such rotation may lose listeners if done incorrectly. True or False

True

Word of Mouth is the leading purchase influence in four different countries. True or False

True

Which of these can be the greatest asset to a Social Media Team in influencing its audience?

Unpaid advocate

According to the text, which is NOT recommended as a best practice of social media platform marketing?

Use keywords independent of search engine strategy

Participating in social listening to ensure that you are meeting the needs of your customers refers to which best practice for developing a paid social strategy?

Use research for SMM plans

Creating which of these can assist social media marketers in understanding how potential customers progress through their journeys?

personas

The difficult parts of blogging are creating a compelling and relevant subject area for the blog, writing effectively, and improving the content overtime based on which element?

reader feedback

Jet Blue set out to develop a full fledged SMM strategy by engaging everyone BUT which of these teams

shareholders

The Forester Social Technographics Ladder identifies personas only on what behaviors they present on social media: True or False

False

The content of interruption ads is focused around selling a product or service regardless of its value to the target market: True or False

False

The number of followers is the ultimate measure of marketing achievement for Social Media: True or False

False

The same audience uses different social media platforms in the same ways: True or False

False

What distinguishes SMM from traditional Marketing

It allows companies to develop trusting relationships with their audience

Why is social media so attractive to consumers?

It helps people connect efficiently

Why is the Social Technographics Ladder useful?

It provides a set of persona profiles for a company to reference.

Establishing a presence on facebook is crucial to B2C marketing. True or False

True

Which of these statements is False?

Newsfeeds should be updated more than three times per day

Sharing some personality helps build common ground and trust and makes it more likely that people will find the social media campaign engaging. True or False

True

Social Media Marketing is based in part on age-old concepts of community: True or False

True

The key difference of a white label social network is that it is privately run by a corporation or nonprofit organization. True or False

True

The key to successfully publishing content online is to have a clear and meaningful content strategy, based on the overall's firms objectives and brand positioning. True or False

True

The most common advice for successful blogging, podcasting, and hosting webinars is that content should be updated at least once a week, sometimes daily. True or False

True

According to the text, the most valuable element of the Social Media Ecosystem is

earned media

Which of these is NOT an important aspect in Social Media Marketing

controlling the responses of unhappy audience members

In addition to primary SMM objectives, other secondary objectives include all of the following EXCEPT

expanding market development

According to the HubSpot website, inbound marketing engages customers by

helping them solve their problems

What should be considered when when creating podcast content?

instructional, informative, or entertainment format

Which of these is NOT considered a Social Media Marketing Goal?

Increase Tik Tok viewership

Which element of global perspective relates to varying standards of contacts and familiarity with others met through social media?

Cultural differences in engagement

Which type of social media targeting allows marketers to upload their own data?

Custom

Why are messaging objectives important?

They assist in the persona conversion process

A social Media Marketing Strategy should identify strategic opportunities discovered during audience listening: True or False

True

All paid social needs to fit within the company's image. True or False?

True

Blogs can be created both for professional and personal reasons, and they vary widely in topics and reader base. True or False

True

Chatbots, Lenses and collections are just a few examples of interactive ads used in stories. True or False

True

Companies can find the right influencer by using an agency relationship management dashboard. True or False

True

Each social media platform has an ad manager for creating ads and may use different terms for the same type of ad. True or False

True

Social media marketing brings the same set of challenges and complications to marketing ethics as traditional marketing: True or False

False

When developing social media strategies, it is important that companies

consider internal capabilities

Facebook suggests that less than what percent of the content be text based on its research of ad performance?

20%

What is the difference between a business objective and a social media marketing objective? Provide an example of each.

Business objectives focus more on finances. EX: Achieve an NPBT of 10% gross sales. SMM objectives are measurable social media metrics. EX: improve customer satisfaction by 15%, improve ad engagement by 20%

Which of the 8 cs of strategy development refers to engaging with influencers so that you can enlist them to help shape opinions about your product or service?

Connect

Facebook uses three large categories of objectives in its ad manager: awareness, conversion, and what else?

Consideration

Which group on the Social Technographics Ladder is identified as those that post ratings of projects or services?

Critics

What is a common issue with social media marketing plans?

Defining schedule implementation too broadly

According to the text, SMM is based around face to face conversations: True or False

False

Which statement is false?

Investing in software that can help the SMM team work efficiently is only for big companies

Which action is NOT recommended to limit the time investment in SMM?

Monitor competitor posts for hourly trends

What social media network did NOT succeed in the US but has been successful in India and Brazil?

Orkut

Which form of marketing may add value to consumers lives, causing them to welcome and request certain marketing messages?

Permission

Which of these is NOT one of the seven myths of SMM?

SMM isn't right for most businesses

Which of the following is not an example of permission marketing?

Search engine marketing engagement

When considering what social media platform to use, which factor should NOT be a primary consideration

Users can post negative comments

Combining daily publishing, writing 3,000+ word articles, and what other blog strategy leads to the greatest chance of success?

WRONG ANSWER

Many blogging experts recommend the use of which element in blog posts?

WRONG ANSWER

Regarding SMM, which of the following is correct?​

WRONG ANSWER

The fact that everyone is a publisher means

WRONG ANSWER

If your product requires demonstration with video logs, the BEST social media platform would likely be

You Tube

What distinguishes a blog from other types of social media is that

all of these are correct

The inbound marketing methodology suggests that firms develop relationships with customers by implementing which strategies?

attract, engage, delight

Which Components are part of the Customer Journey?

awareness, consideration, conversion

Marketers can learn all of these from Social Media Listening Except

competitor product design plans

Why should small firms cautiously consider investing in a presence on a larger social networks?

it is not always the best investment for limited marketing budgets

The Persona Development Cycle does NOT include

messaging all audiences using the same content

According to the digital marketing institute, which of these is not one of the 5 most critical KPIs for influencers?

monetary payment

Which of these is NOT a best practice for developing a paid social strategy?

monitor conversations about competitive brands

Which social network was launched by a group with Friendster accounts who were inspired by its potential and decided to mimic the social networks more popular features?

myspace

As a marketer, one thing to keep in mind is that social media platforms change according to

the tastes of new generations

All of these are key objectives in SMM except

web development