Social Psych Exam #2

Three factors of strength in attitude

1. Extremity 2.Certanity 3. Personal Experience

4 reasons why persuasion won't work

1. Reactance 2.Fore-warning 3. Selective Avoidance 4.Counter-arguing

Interpersonal attractions is influenced by what five MAIN ideas discussed:

1. The need for affiliation 2. Affect 3. Proximity 4. Observable characteristics 5. Similarities

Which of the following is USUALLY TRUE of a persuasive communicator?

A communicator who arouses fear is less persuasive than a communicator who doesn't

Which of the following professionals are MOST likely to utilize what is known about proximity in their work?

Architects

According to the elaboration-likelihood and the heuristic-systematic models of persuasion, the two key factors that will determine whether we engage in effortful or effortless processing of information are one's :

Capacity to process information and level of motivation

Robert Zajonc

He did research in the area of repeated exposure

Milton Rosenbaum

He proposed the Repulsion Hypothesis to explain attraction

Leon Festinger

His social comparison theory says that similarity is important when judging others who are like you, so you feel normal

The correct somatotype for muscular people, thin people and round people is:

Mesomorph, Ectomorph, Endomorph

Fritz Heider

One of two researchers who independently came up with the balance theory

Individuals who are in stressful situations frequently experience an increase in their need to affiliate with others in a similar situation. This may be because:

Such affiliations provide opportunities for social comparison

Albert Bandura

This researcher did research in the area of observational learning

Leon Festinger

This researcher did work related to cognitive dissonance and social comparison theory

Richard LaPiere

This researcher took a Chinese couple around the country to assess attitudes and their link to behavior

B.F. Skinner

This researcher was concerned with operant conditioning

The attitude to behavior process model

this would use heuristic/automatic processing

Four personality traits that seem to be important for the relationship we establish with others

1. Trustworthiness 2. Cooperativness 3. Extraversion 4. Agreeableness

Quentin is a devout religious follower. The holy books of the religion Quentin subscribes to strongly advocate helping the poor. However, Quentin believes that the poor simply need to work harder, and he refuses to offer them any assistance. Quentin's reaction to the poor is likely to produce:

Cognitive Dissonance

The theory of planned behavior/reasoned action

This would use to controlled/systematic processing