Sports Management Final Exam Study Guide Chapters 1-9
Written and verbal communication
Of paramount importance for people working in sport communication management
Community Sport is....
Organized physical activity that is based in community, school, and local sport organizations
Youth Sport Instructional leagues
Provides an introduction to a new sport
Sponsorship
Purchasing the rights to directly associate with a product or event
Elements of human resource management include
Recruitment, Selecting candidates, Interviewing candidates, Hiring, Training, Evaluation
Equity in Athletics Disclosure Act (EADA)
Requires institutions to submit expenditures to federal government and that the Men's and women's programs must be equitable
To be an effective team member, you must do what?
See team success as personal success
What company was the first modern sport business enterprise?
Spalding and Brothers
Examples of the sport producing sector
Sports and fitness clubs, professional teams and municipal and county recreational areas.
Catalysts in the growth of the sport business industry
Technological advancements, Modernization of sport, Urban population growth
Which state has the most students participating in interscholastic athletics?
Texas
Diversification
The act of adding new products to a company's product mix
What makes marketing for sporting events unique?
The event is consumed as soon as it is produced, there is no guarantee of satisfaction, the outcome is unpredictable
Effectiveness
The extent to which an organization achieves its goals
Efficiency
The extent to which goals are achieved using the fewest resources
Management
The process of working with and through individuals and groups to accomplish organizational goals
What is the most unique aspect to sport marketing?
There cannot be any guarantees of customer satisfaction
Scientific Management Approach (commission based)
Those who produced more received greater rewards
Business positions include...
Ticketing, ticket sales, media relations, promotions, game experience, advertising, community relations, database marketing, hospitality
What does YMCA stand for?
Young Men's Christian Association
What should influence your career planning?
Your values, skills, and interests
Emotive advertising
an attempt to appeal to a consumer's intellect
Referent power
charisma, charm
Legitimate/positional power
comes from the position person holds
Decisional Resource allocator
determine how best to acquire resources
Interpersonal Liaison
developing relationships outside the organization
Three types of managerial roles
interpersonal, informational, decisional
Expert power
knowledge, skills
Informational Monitor
look for information about trends/events that affects the organization
Reason why advertisement
markets products by promoting a consumer's need for that product
Interdependence
needs teams to compete and cooperate
Information power
person has access to information
Increased cardiovascular health
physical benefit of sport participation
Five functions of management
planning, organizing, staffing, directing, controlling
Coercive power
provides punishments/threats to employees
Reward power
provides rewards to employees
Three types of Sport Organizations
public, nonprofit, commercial
Decisional Disturbance handler
respond to unexpected situations
Interpersonal Figurehead
symbolic/ceremonial duties
Decisional Entrepreneur
take risks to effect change and improve the organization
What single factor has contributed to the increased popularity of sport?
television
Interpersonal Leader
their relationship with their followers/employees
Informational Spokesperson
transmit information to others outside the organization
Informational Disseminator
transmit information to others within the organization
Decisional Negotiator
works with people to reach agreements
Value of Interscholastic Programs include....
1. Athletics support the academic mission of schools 2. Athletics are inherently educational 3. Athletics foster success later in life
conflicting views of interscholastic athletics
1. Athletics programs distract students from their academics 2. Injuries associated with athletics 3. Athletic programs deprive educational programs of resources 4. Athletic programs create too many pressures on athletes 5. Student-athletes tend to be privileged over other students
Six decision making steps in order
1. Define/frame the problem 2. Identify criteria for decision 3. Develop and evaluate alternatives 4. Select alternative 5. Implement alternative 6. Evaluate effectiveness of decision
Four elements outside the organization that have the potential to affect the organization
1. Economic conditions 2. Technology 3. Political climate 4. Social/cultural forces
Three groups make up professional sports
1. Labor 2. Management 3. Governance
Three benefits of Sport Participation
1. Quality of life 2. Family life 3. Sense of Community and Social Capital
Career Planning and Management in 4 steps
1. Self-awareness - interests, abilities 2. Occupational exploration - broad look at potential jobs 3. Career decision-making - analyzing job information 4. Career implementation - taking steps at finding the job
Spalding business four steps to development within the company
1. Vertical integration 2. Diversification 3. Modern Management System 4. Promotional skills/marketing
Georgia was first state to establish a HS athletics association in what year?
1904
Approximately what percentage of public school students participated in athletics in 2016?
52%
Approximately what percentage of high school athletes were female before Title IX was passed?
8%
Sport financing is unique because...
A significant portion of sport revenue comes from other sources, such as parking, concessions, tv rights, merchandise...
New sport examples
Aerobics, e-sports, snowboarding, beach volleyball
Business etiquette includes...
Answering the phone, Language-beinclusive, Meeting etiquette - be early, turn off distractions, Office etiquette
What were the top three most popular community sports as discussed in the text?
Baseball, Basketball, and Bowling
Traditional Sports examples
Basketball, baseball, volleyball, American football
Networking
Building relationships with those who can bring advantages for jobs or business opportunities
NCAA Qualifications for each division
D1-Minimum of 14 sports sponsored D2-Provide scholarship, though usually not full-ride D3-No athletic scholarships All Divisions-Require a minimum of 2 team sports
An employee within a professional association who serves as the public liaison for the interscholastic athletics organization most likely holds what position?
Director of Media Relations
Which NCAA division is the largest in terms of number of member institutions?
Division III
Human Relations Management Approach (relational)
Employees who feel cared for/appreciated have higher job satisfaction, which results in better performance and higher productivity
Four stages of organizational change
Entrepreneurial stage - based on founder's vision for organization Collectivity stage - hierarchy of authority is created Formalization stage - rules and procedures developed Elaboration stage - remove inefficient ideas/procedures
Executive positions include...
Executives (CEO, president), marketing, finance
Issues Facing Interscholastic Athletics
Experience and certified athletics administrators, Budgetary constraints, Coach turnover/exiting, Recruitment and retention of officials, Participation options, Sportsmanship
Youth sport Competitive leagues
Focus is on competition/winning
Process Approach to Management (administrative)
Focuses on managing the organization as a whole entity
Purpose of sport
Health, fitness, Provide an escape from stress
Memberships with professional associations help you...
Help you Learn more about your field, keep up with advances in your field, help you expend your network of associates
Title IX
Helped increase participation opportunities for women
HBCU and TCU stand for...
Historically Black Colleges and Universities and Tribal Colleges and Universities
Ethical decision making is...
Honest,credible,caring,fair
Who is credited for breaking the color barrier in professional sport?
Jackie Robinson
Interscholastic Athletics
Largest sector of the entire sport enterprise (participation)
Youth sport Classes
Learn skills/rules/strategy with an emphasis on enjoyment
Player personnel positions include...
Medical staff, player personnel, coaching staff, video support staff, facility staff, player education
Professional sport management organizations
NASPE,NASSM,COSMA
The following acronyms represent national governing bodies for intercollegiate athletics
NCCAA, NJCAA, NAIA, NCAA, HBCUs and TCUs
NAIA stands for what?
National Association of Intercollegiate Athletics
What does NCAA stand for?
National Collegiate Athletic Association
What does the acronym NJCAA stand for?
National Junior College Athletic Association
The basic functions of a collegiate athletic conference is to
Negotiate television contracts, Create in-season and post-season competition opportunities, Distribute proceeds to member institutions, Establish rules and regulations for fair play