Sports Marketing Exam

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What will theme parks be worth by 2017?

$31.8 billion

How much is the SEM industry worth?

$498.4 billion (globally 1.4 trillion)

Who is Mildred "Babe" Didrikson Zaharias

- Widely regarded as the greatest female athlete of all time -Entered team track event and won the entire meet -First female athlete to sign an endorsement contract, signing with Wilson Sporting Goods in 1948 -Co-founder of the Ladies Professional Golf Association (LPGA) in 1950

Whar are some major revenue generators in the sports industry?

- sporting good retailers equiptment -racetracks, sports teams, specator sports -Big 4 US sports leagues -fitness and recreation -NCAA sports -Nascar -Major Soccer League (IN ORDER FROM LARGEST TO SMALLEST)

The progression of media and its impact on the business of sports has been significantly influenced by several events. What are examples?

-1921- first ever baseball game broadcast on radio -1935- first full season baseball broadcast on radio (Chicago Cubs) -1946- First major sports event on TV (joe Louis Boxing Match) -1951- sports illustrated introduced -1970- first monday night football TV broadcast -1973- Tennis "Battle of the Sexes"

Impacts of a fandom?

-Can cause you to buy spirit wear -Fans who go to extreme

Who is William Hanna and Joseph Barbera?

-Founded Hanna-Barbera studios -One of the first animators to bring live characters to television (Flintstones, Yogi Bear, The Jetsons, Scooby Doo and The Smurfs)

Who is Adolph Zukor?

-Founded Paramount Pictures -In 1912, he made entertainment history when he offered the American public its first feature-length film -In 1919, bought 135 theaters in the Southern states, making him the first individual owner of a theater chain -Built the Paramount Theater in New York City

Analysts at DWC estimate that the total US communications and media spending hit what? Will it grow more or less?

-It will grow more than 2.2 trillion by 2019 -It will continue to grow more!

Who is Michael Jordan?

-Marketed as "Air Jordan" -Responsible for the emergence of athlete/shoe company partnerships because of successful marketing and sales of Nike sneakers -In 1998, Fortune Magazine estimated that Jordan alone generated $9.9 billion for the economy

Describe how media has impacted industry growth?

-Not until 1936 Olympics (ABC radio) that Americans were truly exposed to the amazing talents of Jesse Owens, one of America's greatest athletes of all time -Now, fans can follow athlete performances live through television, radio internet as well as getting information through national papers, magazines, and industry specific journals

Why are ratings important to broadcast companies?

-Without ratings, broadcast companies would have a difficult time selling advertising and sports/entertainment programs would not be able to command million dollar rights fees -Ratings will fluctuate from year to year, but a ratings increase or decrease will have an impact on the sports property and broadcast company

What specific events have influenced the enormous growth of SEM?

1) TECHNOLOGY- movies, radio, tv, music 2) 1900's brought carnivals and theme parks

What are some examples of events that have influenced the industrys growth?

1)Evolved as fan support grew. 2)Emergence of rasio and TV offered more oppertunity of consumption 3)coporations began to see benefit with SEM afflications= market boom 4)celeb endorsements 5)tech advances

What are 7 factors that have influeced the growth of SEM?

1)Increase in participation 2)Increase in fans 3)Increase in Sports entertainment offerings 4)Attendance boom 5)Media Coverage 6)Global Products 7)Emergence of internet and new technology

In the early days of team sports, concessions and tickets provided the only real source of revenue for team owners. Today, because of the numerous multi-media opportunities available, organizations have more options available to them to drive revenue. What outlets are available to sports teams today for driving revenue?

1)National television contracts 2) Local television contracts 3)Cable television contracts 4)sale of radio rights 5)streaming online audio 6)online revenue 7)team specific publications

How much is the theme parks industry worth?

12 billion

How much is the electronic gaming industry worth?

18 billion

How much is fitness and rec worth?

22 billion

How much does ESPN value?

40 billion

How much have ebook sales increased since 2008?

4456%

How much is major league soccer worth?

495 million

How much is the theater productuons worth?

7 billion

How much is the music industry worth?

76 billion

How much is TV broadcast cable worth?

80 million

How much is nascar worth?

886 million

How many FM radio staions are there?

9566 stations

Who made the first feature-length film?

Adolph Zukor

Who was the first individual owner of a theater chain?

Adolph Zukor

Who is the most creative marketer in baseball history and imaginative sports entrepreneur?

Bill Veeck

Who put 3'7 Eddie on the field?

Bill Veeck

What is the company that serves as hospitality at events and serves over 115 million guests a year?

Centerplate

Who introduced slap stick comedy?

Charlie Chaplin

Why are media rights important to broadcast companies?

Companies want to invest in advertising that will reach as many consumers as possible and sports and entertainment events provide an effective platform for advertisers that do that

Who developed the NBDL for guys who couldn't go to college to play?

David Stern

Who was the NBA commissioner in 1984?

David Stern

What are media rights?

Fees paid by broadcast companies to sports or entertainment properties for the opportunity to provide live coverage on the property's games and events on television, the radio of the Internet

Who is 1/3 of the rat pack (controlled vegas) who transitioned from a great singer to actor?

Frank Sinatra

Of the 50+ billion downloads in history, 15 of the 25 downloaded apps are what?

Games.

Who took over Nintendo?

Hiroshi Yamauchi

Who turned a small carding company into a huge buisness?

Hiroshi Yamauchi

Who (2) created superman comic strip?

Jerry Siegel and Joe Schuster

Who is associated with the portland trail blazers?

Jon Spoelstra

Who was president of new jersey nets and took them from 0-25 sellouts in a year?

Jon Spoelstra

Who was the most innovative and successful sports marketer in sports history?

Jon Spoelstra

Who started IMG?

Mark McCormack

Who was the First sports agent?

Mark McCormack

Whos first client was Arnold Palmer?

Mark McCormack

Who was a stand up comedian?

Mort Sahl

Who was the commissioner of NFL?

Pete Rozelle

Who when he took over in 1960, the cowboys were worth 1 million. However, when he left, they were worth over 3 billion?

Pete Rozelle

Who was the founder of nike?

Phil Knight

Who started his business by selling running shoes out of his car trunk?

Phil Knight (turned into Nike)

Who reintroduced the olympics games?

Pierre de Coubertin

Why are media rights important to sports and entertainment properties?

Revenue is a big part of how they make their money!!

Who collaborated on 9 musicals.. 5 were classicals?

Rodgers & Hammerstein

Who is Recognized as a visionary for Monday night football?

Roone Arledge

Who is Responsible for integration of slow motion and instant replay?

Roone Arledge

Who founded bad boy entertainment

Sean Combs

Who (2) co-founded Napster?

Shawn Fanning & Sean Parker

What is SEM?

Sports Entertainment Marketing

Who was one of the most proficient filmmakers of all time?

Steven Spielberg

Who owns braves team and sold other team for 250?

Ted Turner

Who started a superstation?

Ted Turner

Who won america's cup on yacht (named courageous)?

Ted Turner

What is a fandom?

Term used to refer a subculture composed of fans. Characterized with a feeling of sympathy with others who share a common interest.

Who got andre the giant on wwe?

Vince McMahon

Who purchased WWF (WWE now) from his father?

Vince McMahon

WHo developed the first fully synchronized sound cartoon called steamboat willie?

Walt Disney

Who founded the ISC (international Speedway)?

William (Bill) H.G. France Sr.

Who was the founder of NASCAR?

William (Bill) H.G. France Sr.

Who helped drive the popularity of Saturday morning cartoons as we see today?

William Hanna and Joseph Barbera

IS SEM industry larger than legal services and insurance company?

Yes!

SEM is 2x the size of what industry?

auto repair and parking services

Many media rights deals provide ____ coverage rights.

exclusive

What is napster?

first online file sharing portal internet program which opened door for spotify, pandora, etc.

Media rights deals are not reserved for ____ broadcasting companies.

national

Internet makes info avaliable __ _____.

on demand.

Who is Jesse Owens?

one of America's greatest athletes of all time

How many movie tickets are sold anually?

over 1.4 billion

How many guests does centerplate serve a year?

over 115 million

What are ratings?

radio, cable, and broadcast television programming measure their effectiveness through RATINGS, which are expressed as a percentage of the potential TV audience viewing at any given time

What is media?

refers to a means of communicating a message to large numbers of people

Steve Allen, Ed Sullivan, and Johnny Carson had ___.

shows


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